Youth Trends

Voxburner
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The youth marketing podcast by Voxburner, creators of YMS, the world's largest youth marketing festival

  1. 08/26/2021

    S05 E09: Asifa Lahore, Britain's first Muslim Drag Queen

    Our guest this week is Asifa Lahore, who joins us to speak about her experience of coming out as transgender in the British Asian community and what she's learned over the 10 years since she became the UK's first Muslim Drag Queen. She gives her advice on what brands can do to support young LGBTQ+ people and shouts out the ones who are getting it right. You can also catch Asifa on our panel 'Marketing Beyond the Rainbow' at YMS21 LDN, coming up this September at London's Old Truman Brewery. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

    23 min

  2. 08/19/2021

    S05 E08: Verizon's Mark Melling on virtual reality, the metaverse, NFTs and more

    This week we're speaking to Mark Melling, Head of RYOT International at Verizon Media, ahead of his keynote at our upcoming event, YMS21 LDN. Our conversation covers everything from the metaverse to virtual reality, and how these new tech innovations relate to every brand category from fashion and gaming to sports and music. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

    31 min

  3. 07/09/2021

    S05 E07: Student Beans' Ryan Murphy on the student spending trends of 2021

    Ahead of YMS:ONLINE USA, we're chatting to Ryan Murphy from Student Beans, who'll be speaking at next week's virtual event. He shares his learnings from a year of marketing to Gen Z during a pandemic, and how the student discount platform is growing its user base among the influential college student demographic. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

    17 min

  4. 07/08/2021

    S05 E06: YouGov share a preview of their brand new As Told By Teens research

    In this episode, we hear from YMS:ONLINE partners YouGov about their exciting new research into the behaviours and needs of young consumers, As Told By Teens. You'll get a preview of some of the standout findings and learn how the project came together, courtesy of YouGov's Ella Pardoe and Lance Fraenkel. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

    21 min

  5. 07/01/2021

    S05 E05: Archrival's Clint! Runge on what we get wrong about digital natives

    This week we welcome back a YMS regular to the podcast: founder of Archrival agency, Clint! Runge. In this episode, he explains the misconceptions many people have about Gen Z, and why in-person social contact is still important to these digital natives. He also shares his experiences of working with top brands during the pandemic, and the learnings that have come from the past year. Hear more from Clint! at YMS:ONLINE USA this month. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

    18 min

  6. 06/10/2021

    S05 E04: Anne Marie Gianutsos from The Drone Racing League introduces the tech-setter generation

    Joining us this week is Anne Marie Gianutsos, CMO at The Drone Racing League. Drone racing is an innovative, fast-growing new sport that's winning a legion of young, tech-savvy fans - a cohort The DRL describes as "tech-setters." In this episode, you'll learn all about this group and how brands can engage them with exciting content and events, just like The DRL has. If you're an educator looking to partner with The DRL, email them at stem@drl.io. This episode is sponsored by Radix, providers of the .online domain name. Find out more at get.online. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

    21 min

  7. 06/02/2021

    S05 E03: Jacee Scoular shares the secrets to Hollister's Gen Z marketing strategy

    This week, we're chatting to Jacee Scoular, Senior Director of Brand Marketing Strategy at Hollister. She shares insights and learnings from their collaboration with Charli and Dixie D'Amelio, their youth mental health campaign The Confidence Project, and much more. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms, or meet them at YMS:ONLINE USA this July. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

    25 min

  8. 05/21/2021

    S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021

    This week we're chatting to Alexa Kamm, Brand Manager for Gen Z haircare at Procter & Gamble. She shares her learnings from their latest campaigns, how the haircare industry was impacted by COVID-19, and the trends they're tracking in 2021. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms, or meet them at YMS:ONLINE USA this July. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

    22 min
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About

The youth marketing podcast by Voxburner, creators of YMS, the world's largest youth marketing festival

Information

  • Creator
    Voxburner
  • Years Active
    2018 - 2021
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © 013094
  • Show Website
    Youth Trends