Zero Percent Up

0%up studios, the single housewives network

What does it actually feel like to try to build a bigger life for yourself from zero? Zero Percent Up is an anonymous, real-time audio diary documenting the messy process of ambition, creativity, visibility, reinvention, internet culture, and becoming impossible to ignore. No polished retrospectives. No pretending I already know how the story ends. Just the real thing — week by week, while it’s still happening.

Episodes

  1. i will have 100K in 3 months. wanna know how?

    May 23

    i will have 100K in 3 months. wanna know how?

    This week, I finally explain what this project actually is. We talk about: rebuilding after a public career collapsethe “dream job” that turned into golden handcuffsentrepreneurship, ambition, and being told to play smallwhy posting online felt genuinely terrifyingthe four-month creative stall before I startedcreator fear, social media growth, and short-form strategythe 3-month sprint I’m using to try to hit 100KAlso: I officially make a very audacious prediction for where this project will be by August. This is the most honest episode yet. Timestamps: 00:00 — What This Project Actually Is clarifying the show’s identitybranding, “corporate pink lesbian girlboss” aestheticdefining the podcast as an anonymous audio diary01:00 — Career Collapse + Rebuild Arc having the “dream job”public downfall and social falloutrebuilding life from zerorealizing traditional employment wasn’t aligned05:50 — Entrepreneurship + Playing Small “capital D Dream” vs socially acceptable dreamsentrepreneurship culture and discouragementwanting to build something meaningfulwomen/femmes/queer ambition being framed as selfish10:00 — Why Posting Online Felt Terrifying nervous-system panic around visibilityfeeling physically unsafe posting onlinethe four-month stall before starting12:00 — Unsupportive Relationships + Fear limiting beliefs from inner circlebreakup + social boundary shiftsneeding encouragement instead of amplified fear18:00 — The Creative Accountability Club weekly creator callsaccountability + momentumrealizing action mattered more than preparation20:00 — Why the Anonymous Project Exists wanting a real-time founder diaryfrustration with polished success storiesdocumenting the beginning honestlyanonymous podcast vs face-forward brand24:00 — Fear Dissolving Through Action posting consistently reducing fearfinding confidence through repetitionrealizing the project helps other people too25:00 — Shorts Strategy + First Growth adding short-form distributionfirst viral-ish clipsstrangers discovering the projectdislikes, unfollows, and growth spikes29:00 — Sustainable Creativity vs Sprinting creative accountability partner differencessustainable pace vs intense scalingdeciding to pursue aggressive growth32:00 — Platform Strategy Breakdown YouTube as the “crown jewel”TikTok algorithm thoughtsInstagram unexpectedly outperformingpromotional/distribution strategy37:00 — Recalibration + Emotional Slump burnout, procrastination, apartment/workflow reset“we rest, we don’t quit”listening to motivational creator podcasts39:00 — Compressing Timelines audacious goal-settingaggressive creator growth mindsetdeciding to fully commit41:00 — The 100K Goal Announcement publicly declaring the goal: 100K subscribers by August 21stcurrent metrics and starting pointbelief, experimentation, and momentum46:00 — Creator Systems + Boundaries avoiding Instagram DMsproduction schedulingweekly systems and structure49:00 — The 3-Month Growth Plan long-form as top priority2 long-form videos/week2 short-form posts/dayadditional promotional contentviral attempts + content pyramid57:00 — Carousel + Storytelling Strategy multi-format storytellingimage/text postsplatform-specific experimentation1:00:00+ — Scheduling + Creator Infrastructure Meta Business Suite chaosworkflow systemsscaling content production sustainably-ish lolThank you for listening!! accessibility: if you require a transcript of this episode, it is available on substack. Here for the super exclusive, super free (for now), super informative, super life changing show notes, HOTGIRL HOMEWORK, and general recommendations and bonus resources? also on substack xx okayyyyy, bye!🖤🪽

    1h 38m
  2. May 11

    I was at Zero 6 Weeks Ago. Now? 1K+ Views a Month.

    ie: how to become impossible to ignore. Six weeks ago, I was completely paralyzed by fear. Now? I've gone from zero to over 1K monthly viewers. My channel is growing, strangers are finding my work, opportunities are appearing out of nowhere, and for the first time in a long time, building my dream life actually feels… good. In this episode, we talk about: why “going around the mountain” is often smarter than fighting gatekeepers head-onthe emotional reality of starting a creative career online from zerooptimism as rebellion in an algorithmically cynical worldYouTube growth metrics, early traction, and what the numbers actually meanthe psychology of identity changewhy generosity creates momentumthe 100 rejection letter projectand the exact moment I realized this project might really work.Also: Spotify roasted me for having zero listeners. &&& someone I deeply admire found my work this week… and reposted it  ♡ Yeah. juicy We need to talk. ------ we have extended shownotes available! ⁠substack ⁠is the exclusive home of bonus articles, resources, and the ever-iconic HOTGIRL HOMEWORK series. we promise to deliver on extra videos, readings, exercises, and/or resources (currently for free!). we're here to support you becoming your dreams. every. single. week. love you guys, see you there xx ----- Accessibility: Need a transcript? Unfortunately the Spotify overlords have not yet granted this show the authority to generate OR upload transcripts (SPOTIFY?? hello?? accessibility much????). Fear Not: all audio episodes are also available on our ⁠substack ⁠💌 which DOES have an excellent transcription feature available 💕🪽

    1h 35m
  3. May 1 ·  Bonus

    pushing HARD without burning out (attempt #1)

    this is what no one tells you about “just start before you’re ready.” it’s not giving fearless. it’s giving: avoidancespiralingpushing things to tomorrow (again)and lowkey feeling like your life might implode if you actually follow throughthis bonus episode is a real-time voice note from the edge of doing the thing —before it’s posted, before the confidence kicks in, while the fear is still loud. we get into: the procrastination loops that look rational but aren’tthe physical anxiety of being seen (and still choosing it)the weird, painful reality of people not supporting you how you expectedand the shift from abandoning yourself… to actually backing yourselfalso: something surprising is happening. limiting beliefs that used to feel permanent?they’re… not hitting the same. and that changes everything. this one is raw, a little emotional, and honestly kind of a turning point. if you’ve been circling something you know you need to do —this is your sign to stop waiting and meet yourself in the middle. ---we have extended shownotes available! substack is the exclusive home of bonus articles, resources, and the ever-iconic HOTGIRL HOMEWORK series. we promise to deliver on extra videos, readings, exercises, and/or resources (currently for free!). we're here to support you becoming your dreams. every. single. week. love you guys, see you there xx --- Need a transcript? Unfortunately the Spotify overlords have not yet granted this show the authority to generate OR upload transcripts (SPOTIFY?? hello?? accessibility much????). Fear Not: all audio episodes are also available on our substack which DOES have an excellent transcription feature available 💕

    28 min
  4. May 1

    HOW TO MAKE +$100K in a YEAR: the online business strategy no one is talking about

    What if hitting $100K in a year wasn’t a fantasy… but a system? In this episode, I’m breaking down the exact strategy I’m using to go from zero audience, zero momentum, and zero revenue to a $100K+ online business in 12 months — in real time. This is not a “get rich quick” fantasy. It’s a raw, behind-the-scenes look at what it actually takes to build something from nothing: the numbersthe platformsthe uncomfortable decisionsand the moments where it feels like I might be completely screwing up my lifeWe get into: The content strategy I’m betting on (and why I’m prioritizing YouTube over everything else)How I’m turning content into multiple income streams (ads, brand deals, digital products, and more)The real math behind reaching $100K+ (and what most people get wrong)Why I’m forcing myself to make one “bold ask” every week — and what happened when I got ignoredMy unfiltered thoughts on cancel culture vs. “tear-down culture”The psychological shift from “I’m different” to “I need to play the game to win”And… the slightly unhinged backup plan that could potentially 2–3x my income if everything goes sidewaysThis episode is part strategy, part therapy session, part live experiment. If you’ve ever thought about: starting an online businessbuilding a personal brandmaking money from contentor just getting out of the system and doing your own thing…this is for you. I’m not teaching from the finish line.I’m documenting from the beginning. And we’re seeing if this actually works. --- If you want access to our exclusive HOTGIRL HOMEWORK selections, please click over to our substack

    1h 16m
  5. Apr 12

    Crying Over the Moon & Choosing Resiliency over Perfection (why optimization doesn't actually work)

    This week, everything cracked open a little. I accidentally fell into one of the most inspiring moments in recent history (Artemis II, duh!) (hi, moon mission 😭), I cried about it for 24 hours, and somehow ended up rethinking everything I thought I knew about productivity, creativity, and what it actually means to build a life that feels good. In this episode we get into identity, mindset, and what it actually feels like to start building something from zero. I talk about the trap of optimization culture, why I’m choosing resiliency instead, and the uncomfortable reality of putting yourself online before you feel ready. We're talking: – blowing my own deadline (lol) – obsessively checking YouTube stats… and then stopping – the rule I made about not letting body image stop me from posting – why the “worst” take ended up being the best one – what it felt like to see strangers actually connect with my work – and the very uncomfortable realization that… being myself actually works Also: a very real update from the trenches of starting a YouTube channel from zero (we hit 24 subscribers 🥲) This is a real-time documentation of building a creative life and platform from the ground up — no audience, no strategy, just figuring it out as I go. If you’re in the messy middle of starting something, this one’s for you. No hindsight. No polished advice. Just the process. ily guys. and BIG shout out to our astronauts!! thank you for inspiring the whole world, welcome home 🩷🌔🌏

    1h 20m

About

What does it actually feel like to try to build a bigger life for yourself from zero? Zero Percent Up is an anonymous, real-time audio diary documenting the messy process of ambition, creativity, visibility, reinvention, internet culture, and becoming impossible to ignore. No polished retrospectives. No pretending I already know how the story ends. Just the real thing — week by week, while it’s still happening.