Zero10 Podcast

Dr. Josi Jenson & Andi Thon

Come hang out with Dr. Josi and Andi on the Zero10 Podcast, where we explore how to live and lead with authenticity, growth, and heart. Whether we’re sharing personal stories, laughing over life’s quirks, or connecting with inspiring guests, our conversations are warm, honest, and full of curiosity. This is your space for encouragement, connection, and maybe even a few giggles along the way. Let’s navigate the ups and downs of life together, one story at a time.

  1. MAR 24

    Episode 39: Building a Business from the Basement Up with Lacey Madsen

    What does it really take to build a business from the ground up?In this episode of the Zero10 Podcast, Josi and Andi sit down with entrepreneur Lacey Madsen, owner of Lacey’s Custom Jewelry in Bismarck, North Dakota, to talk about the real journey behind building a successful business.Lacey shares how her entrepreneurial spirit showed up early in life. While other kids were playing with Barbies, she was keeping ledgers and pretending to run businesses. That mindset eventually led her into the jewelry industry, where she spent over a decade learning the craft before deciding it was time to build something of her own.What started in the basement of her home, meeting clients in coffee shops and traveling to appointments, slowly grew into the thriving jewelry business she runs today.This conversation dives into the courage it takes to step out on your own, the emotional highs and lows of entrepreneurship, and the importance of trusting your instincts when you know it’s time to take a leap. In this episode we explore: • How Lacey built her jewelry business from scratch • The early days of meeting clients in coffee shops and homes • The transition from working in the industry to owning her own store • The reality of entrepreneurship — excitement, tears, risk, and resilience • Why loving business itself is what fuels long-term success Lacey’s story is a reminder that many thriving businesses don’t start with perfect plans. They start with courage, creativity, and the willingness to figure things out along the way.If you've ever dreamed about starting something of your own, this episode will inspire you to take the first step. Lacey Madsen is the owner and founder of Lacey’s Custom Jewelry in Bismarck, North Dakota. With over 20 years in the jewelry industry, Lacey has built a reputation for creating meaningful, custom pieces that celebrate life’s biggest milestones.Lacey’s entrepreneurial journey began long before her jewelry store existed. A natural business thinker from a young age, she eventually transitioned from working within the jewelry industry to launching her own company. Starting from the basement of her home, she met clients in coffee shops and private settings before opening her storefront, which has now been serving customers for more than a decade.Today, Lacey combines craftsmanship, personal connection, and business leadership to create custom jewelry experiences that help people mark life’s most important moments. Connect with LaceyLacey’s Custom Jewelry 📍 Bismarck, North Dakota 🌐 Website https://laceyscustomjewelry.com 📱 Social Media Instagram: https://www.instagram.com/laceyscustomjewelry Facebook: https://www.facebook.com/laceyscustomjewelry Visit Lacey’s store or connect online to explore custom pieces, engagement rings, and one-of-a-kind jewelry designs.

    48 min
  2. MAR 17

    Episode 38: From Small Town Roots to Big Community Impact with Robin Wiseman

    What happens when someone decides to bring connection back to their town? In this episode of the Zero10 Podcast, Josi and Andi sit down with longtime friend Robin Wiseman, a small-town entrepreneur who is re-creating something many communities have quietly lost… a place to gather.Robin shares the story behind her eclectic mercantile in Beach, North Dakota, where homemade pies, salted bourbon caramel rolls, natural products, and local goods are only part of the experience. The real magic happens in the conversations that unfold when people slow down long enough to sit together.This conversation dives into the realities of building something meaningful in a small town, the courage it takes to pursue an idea others may not initially understand, and the powerful role local businesses play in keeping communities alive. Together we explore: • Why small towns still matter • The importance of gathering spaces in a fast-paced world • The courage it takes to start something new in your community • Supporting local businesses and preserving the culture of small towns • How connection can grow from something as simple as pie and coffee Robin’s story is a reminder that sometimes the most powerful impact starts with one person deciding to create a space where people feel welcome.If you believe in slowing down, supporting local communities, and building connection in everyday life, this episode will resonate deeply. Guest Bio: Robin WisemanRobin Wiseman is a small-town entrepreneur and community builder based in Beach, North Dakota. She is the founder of Robin’s Nest, an eclectic mercantile offering homemade baked goods, natural and non-toxic products, pantry staples, apparel, and locally inspired goods.Robin created her shop with a bigger vision in mind: bringing back the simple but meaningful tradition of people gathering together. By creating a welcoming space where neighbors can stop in for pie, coffee, and conversation, she is helping restore the sense of connection that many communities have lost in a fast-paced, digital world.Through her work, Robin is passionate about supporting small towns, encouraging local entrepreneurship, and reminding people that community begins when we slow down and show up for one another. Connect with RobinRobin’s Nest – Beach, North Dakota📍 Visit in person Central & Main Street Beach, North Dakota📱 Social Media Facebook: Robin’s Nest Instagram: Robin’s Nest Stop in for homemade pies, salted bourbon caramel rolls, natural goods, and good conversation.

    34 min
  3. MAR 12

    Episode 37: Women, Worth & Wellness with Nancy Griffin

    In this episode of the Zero10 Podcast, Josi and Andi sit down with Nancy Griffin for a meaningful conversation about the powerful connection between "health, wealth, and self-worth". Nancy shares the story behind founding Women, Worth & Wellness and her mission to help women gain both financial confidence and personal wellbeing. The discussion explores how women can redefine success beyond traditional measures and instead build lives rooted in purpose, connection, and impact. Together, they talk about the courage it takes to step into leadership, the importance of community among women, and why conversations around money, health, and legacy should happen side by side. This episode is an invitation for women to recognize their value, take ownership of their future, and create a life that reflects both prosperity and wellbeing.  Nancy Griffin, CFP, EPC, is the founder of "Women, Worth & Wellness", a platform dedicated to empowering women to elevate their health, wealth, and self-worth. With decades of experience as a private client wealth advisor, Nancy has built her work around helping women develop financial confidence, personal wellness, and lasting legacy. Nancy is known as a connector and influencer who inspires women to step into leadership in their own lives and communities. Through events, mentorship, and conversations around philanthropy, economic independence, and wellbeing, she helps women align their net worth with their self-worth so they can live with confidence, joy, and purpose.  What You’ll Hear in This Episode • Why self-worth and net worth are deeply connected • How Nancy built the Women, Worth & Wellness movement • The role of community and mentorship among women leaders • How courage and mindset shape financial and personal success • Why health and wealth must be part of the same conversation  Connect with Nancy Griffin 🌐 Website https://womenworthwellness.com 📧 Email nancy@womenworthwellness.com 📸 Instagram https://instagram.com/womenworthandwellness 📘 Facebook https://facebook.com/womenworthandwellness

    43 min

About

Come hang out with Dr. Josi and Andi on the Zero10 Podcast, where we explore how to live and lead with authenticity, growth, and heart. Whether we’re sharing personal stories, laughing over life’s quirks, or connecting with inspiring guests, our conversations are warm, honest, and full of curiosity. This is your space for encouragement, connection, and maybe even a few giggles along the way. Let’s navigate the ups and downs of life together, one story at a time.