17 episodes
Zig When They Zag Jessica Scanlon and Kevin Ring
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- Marketing
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5.0 • 2 Ratings
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Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.
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Zig When They Zag - Episode 17: What is Brand? Part 2: Value Proposition
What is a Brand?: Value PropositionWhat do customers value from your company?In this episode, Jessica Scanlon and Kevin Ring talk about the value proposition aspect of a company's brand. The value proposition is what the customer needs to be done and...
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Zig When They Zag - Episode 16: What is a Brand? Part 1: Mission, Vision, and Purpose
Wondering how your brand is perceived?Trying to figure out what should be at the heart of your brand?In this episode, Jessica Scanlon and Kevin Ring talk about what branding truly is. Many business owners think branding simply means what their logo...
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Zig When They Zag - Episode 15: Is Now the Right Time?
Is Now the Right Time?Short answer: yes.In this episode, Jessica Scanlon and Kevin Ring talk about knowing when the right time is to make marketing moves. Kevin mentions a line that our marketing director at Hot Dog Marketing often uses with customers;...
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Zig When They Zag - Episode 14: The Cost of Doing Nothing
Are you hesitant to engage in marketing campaigns during COVID-19?Do you know what the penalty for inaction is?Turns out, the cost of doing nothing can be really high.In this episode, Jessica Scanlon and Kevin Ring talk about what can happen to a...
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Zig When They Zag - Episode 13: Why Great Business Leaders Get Stuck on Marketing
Do you have an unsolvable marketing problem?Did you know a marketing agency could probably solve this issue?In this episode, Jessica Scanlon and Kevin Ring talk about why great business leaders, people who solve all sorts of problems, often get stuck on...
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Zig When They Zag - Episode 12: Misconceptions of Working with a Marketing Agency
Do you think marketing is just creating content?Or do you think you need to know the solution before approaching an agency?In this episode, Jessica Scanlon and Kevin Ring discuss the misconceptions many clients have when they start working with Hot Dog...
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