Tech Startup Stories

Natalie Binns

For anyone that is building a B2B Tech Startup or has dreams of building their on business in this space, this podcast series explores the unique and bumpy journey of building a business from the ground up. We talk with CEOs and Founders at various stages of their startup journeys, from inception to funding, to there first $1m! It's not always smooth sailing but it would be boring if it was!

  1. From Idea to Exit: Season One Reflections

    30 JUL

    From Idea to Exit: Season One Reflections

    In our final episode of season one, host Natalie Binns looks back on 25 powerful startup stories, from finding product-market fit to navigating failure, exits and everything in between. Tune in for key insights, founder highlights and a sneak peek at what’s coming in season two of Tech Startup Stories!

    32 min
  2. Mentors Make It Possible

    23 JUL

    Mentors Make It Possible

    When a key client pulled the plug, James Ker-Reid asked himself a simple question that changed everything. In this episode, he shares how Autelo was born, the marketing gap he’s solving, and how mentors helped him go from idea to paid beta with clarity and conviction.

    36 min
  3. Hitting the Right Target

    16 JUL

    Hitting the Right Target

    Fuzey co-founder Alex Boyce joins Natalie Binns to share how the team identified a shift in their user base and chose to reposition the product around the customers who were already getting the most value. Originally built for independent professionals, Fuzey began resonating with small service teams, leading to a clear, focused pivot. This episode dives into product positioning, customer listening, and how to refine your aim as a startup without losing your core.

    35 min
  4. Hitting the Right Target

    16 JUL

    Hitting the Right Target

    Fuzey co-founder Alex Boyce joins Natalie Binns to share how the team identified a shift in their user base and chose to reposition the product around the customers who were already getting the most value. Originally built for independent professionals, Fuzey began resonating with small service teams, leading to a clear, focused pivot. This episode of Tech Startup stories dives into product positioning, customer listening, and how to refine your aim as a startup without losing your core.

    35 min
  5. Building a Solid Foundation

    9 JUL

    Building a Solid Foundation

    George Smithies and Aaron Vousden join host Natalie Binns to talk about building innDex, a construction tech startup founded on friendship, field experience, and a mission to fix the day-to-day frustrations of life on-site. They share how they went from engineers to entrepreneurs, why trust was key to getting off the ground, and how they're scaling a practical, builder-first platform in one of the world’s least tech-native industries.

    39 min
  6. Being Customer-Obsessed

    2 JUL

    Being Customer-Obsessed

    Eli Portnoy, serial founder and CEO of BackEngine, joins Natalie Binns to talk about why staying close to your customer is essential at every stage of the startup journey. In this episode, Eli shares how he built BackEngine after experiencing first-hand how easy it is to lose direct access to customers as your business grows. They discuss product feedback loops, building with empathy, and what it really means to be customer-obsessed in a scaling company.

    28 min
  7. From the Start to Exit

    25 JUN

    From the Start to Exit

    How do you go from running a service to building a SaaS business acquired by Adobe? In this episode, ContentCal co-founder Andy Lambert joins Natalie Binns to share how his startup journey began with a spreadsheet and turned into a scalable, customer-first platform. From early scrappy growth to the power of content-led marketing, Andy shares honest lessons every founder should hear.

    42 min
  8. From Big to Small

    18 JUN

    From Big to Small

    Bill Mann’s shift from big tech to startup founder wasn’t about slowing down, it was about sharpening focus. In this episode, he shares the story behind Inception Cyber, a company built to cut through the complexity of modern cybersecurity and make AI work for real people. From early product decisions to resisting the pressure to scale too fast, this is a founder story rooted in experience, clarity, and purpose.

    38 min
See All (27)

About

For anyone that is building a B2B Tech Startup or has dreams of building their on business in this space, this podcast series explores the unique and bumpy journey of building a business from the ground up. We talk with CEOs and Founders at various stages of their startup journeys, from inception to funding, to there first $1m! It's not always smooth sailing but it would be boring if it was!

Information

  • Creator
    Natalie Binns
  • Years Active
    2K
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Natalie Binns
  • Show Website
    Tech Startup Stories