Made For Canada

Cheyanne O'Driscoll
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  • MARKETING
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Practical Marketing for Canadian Independent Business Owners A podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow. Grounded, practical, and proudly Canadian, it tells the truth about what it really takes to build small, build strong, and build for here.

  1. 4 DAYS AGO

    Why Execution Without Strategy Turns Marketing Into an Expensive Mistake

    Many independent business owners assume marketing problems are caused by a lack of effort or consistency, when the real issue is that activity is happening without clear direction. In this episode of Made for Canada, Cheyanne O’Driscoll breaks down how execution gets mistaken for marketing, why visibility is often invested in too early, and how this turns marketing into an ongoing cost rather than a business asset. This conversation helps business owners understand what execution is actually responsible for — and what has to be decided before more time or money is put into marketing. You’ll learn: Why increased activity doesn’t automatically lead to sales What execution can and cannot do for revenue Why outsourcing without clear decisions increases risk _______________ 👉 Join the CO’ Marketing newsletter. 📆 Book a 30min chat.

    27 min

  2. 2 FEB

    Marketing Strategy for Small Businesses: In-Market vs Out-of-Market

    Most independent small business owners struggle with small business marketing because tactics are used without a clear marketing strategy behind them. In this episode of Made for Canada, Cheyanne O’Driscoll explains the difference between in-market and out-of-marketbuyers, and how this distinction helps small businesses decide whether marketing should focus on short-term revenue or long-term growth. You’ll learn: Why marketing tactics fail without a clear strategy What in-market vs out-of-market means for small business marketing How business goals should guide marketing focus _______________ 👉 Join the CO’ Marketing newsletter to know when new episodes are released. ❤️ Join us for the Fall in Love with Your Business Again Challenge February 9th-13th.

    25 min

  3. 26 JAN

    Defining Your Target Market as a Small Business: What Demographics Miss

    Most independent small business owners are told to define their target market using demographics — age, income, and life stage — but that advice rarely explains how people actually decide to buy. In this episode of Made for Canada, small business marketing consultant Cheyanne O’Driscoll breaks down demographic, psychographic, and geographic targeting in plain language, showing how independent businesses are chosen based on why people buy, not just who they are. Using a simple local storm example, this conversation explains how shared geography creates shared priorities — and how understanding buying logic leads to clearer, more effective marketing. You’ll learn:• Why demographic targeting often breaks down for small and independent businesses• How psychographics explain buying decisions across age and income groups• How shared geography creates predictable shifts in priorities and purchasing behaviour _______________ 👉 Join the CO’ Marketing newsletter to access the 2026 Marketing Priority Planner and start planning with clarity

    19 min

  4. 19 JAN

    Small Business Marketing in 2026: When to Plan and When to Execute

    Most Canadian small business owners spend the majority of their time working in their marketing — posting on social media, sending emails, and running promotions — without ever stepping back to work on their marketing. In reality, small and micro-businesses need marketing strategy more than large companies because their time, energy, and budgets are limited — and random marketing becomes expensive very quickly. In this episode of Made for Canada, small business marketing consultant Cheyanne O’Driscoll explains the difference between working in your marketing and working on your marketing, and why building a clear marketing rhythm is essential for sustainable growth. This conversation reframes marketing strategy as a practical planning discipline — not a corporate exercise — and shows how intentional planning helps small business owners reduce decision fatigue, improve consistency, and get better results from their marketing efforts. You’ll learn: • The difference between working in your marketing and working on your marketing — and why both are necessary • Why strategy leads to a clear plan — and a plan reduces daily decision fatigue • Three practical ways to build a sustainable marketing rhythm for the year ahead ________________________ 👉 Join the CO’ Marketing newsletter to access the 2026 Marketing Priority Planner and identify three smart marketing goals based on your stage of business: 👉 Book a 90min Consultation and start 2026 strong with a 90 Day Marketing Action Plan. Send me an email at cheyanne@comarketing.online

    22 min

  5. 12 JAN

    Market Research for Small Businesses: Why Relationships Beat Big Data

    Most Canadian small business owners assume market research is something only big companies can afford — surveys, focus groups, analysts, and reports. In reality, independent businesses have access to some of the highest-quality market research available because they work directly with their customers every day. In this episode of Made for Canada, small business marketing consultant Cheyanne O’Driscoll explains the difference between transactional marketing and relational marketing, and why relational marketing is a built-in advantage for independent and micro-businesses. This conversation reframes market research as a practical, relational discipline — not a corporate exercise — and shows why understanding your market deeply is one of the first steps in building a clear annual marketing plan. You’ll learn: • The difference between transactional and relational marketing — and why relationship matters more than scale for small businesses • Why independent businesses have more accurate market insight than large organizations • Three practical ways to use real customer interactions as market research when planning your year ahead _______________ 👉 Join the CO’ Marketing newsletter to access the 2026 Marketing Priority Planner and start planning with clarity. 📊

    23 min

  6. 5 JAN

    Stop Buying Marketing: How Canadian Small Businesses Build What Actually Works

    Most Canadian small business owners aren’t frustrated with marketing because they haven’t tried hard enough. They’re frustrated because marketing has been treated as something to buy, not something to build. In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll explains why so many independent businesses conclude that “marketing doesn’t work,” and how that belief is often a rational response to how marketing has been sold, executed, and measured. This conversation reframes marketing as a practical business asset. Not a reactive expense. And walks through what actually needs to be in place before ads, campaigns, or contractors can work reliably. You’ll learn: • Why buying marketing activities without structure leads to inconsistent results and wasted spend • The difference between treating marketing as an expense versus building it as an asset inside your business • How setting clear priorities and stage-appropriate goals reduces guesswork and restores trust in marketing _______________ 👉 Join the CO’ Marketing newsletter to access the 2026 Marketing Priority Planner and start planning with clarity.

    21 min

  7. 29/12/2025

    Top 3 Marketing Mistakes by Canadian Small Businesses in 2025

    Most Canadian small business owners aren’t failing at marketing because they’re not trying hard enough. They’re stuck because of a few planning mistakes that quietly undermine their efforts. In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll breaks down the three most common marketing mistakes independent businesses make. She also shares clear criteria for building a smarter, stage-appropriate marketing plan for 2026. You’ll learn: • Why marketing fails when it’s executed tactically without strategy or systems • How to align your marketing plan to your business stage — and stop building the wrong things too early • How simple, stage-appropriate data helps you iterate and improve instead of guessing 👉 Join the CO’ Marketing newsletter to access the 2026 Marketing Priority Planner for free and start planning with clarity:

    29 min

  8. 07/12/2025

    How to Choose the Right Marketing Goals for 2026 for Your Small Business

    Most Canadian small business owners don’t struggle because they lack goals . They struggle because their goals aren’t grounded in the real context of their business. In this episode of Made for Canada, small business marketing consultant Cheyanne O’Driscoll breaks down why most marketing goals fail, how to set goals that actually match the stage your business is in, and how to think about 2026 with more clarity and direction. You’ll learn:• The three most common misconceptions small business owners have about marketing goals• Why goals need strategic context — not just aspiration• How your business stage shapes your marketing priorities• The difference between engine goals, stabilizer goals, and amplifier goals (and why choosing the wrong one stalls growth)• A grounded way to define your marketing direction for 2026 This episode helps independent business owners, micro-businesses, and established service providers choose marketing goals that are realistic, achievable, and aligned with how small businesses actually work . Giving you a clearer, steadier path for the year ahead. 👉 Join the CO’ Marketing newsletter for weekly strategy insights for Canadian small businesses

    29 min
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About

Practical Marketing for Canadian Independent Business Owners A podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow. Grounded, practical, and proudly Canadian, it tells the truth about what it really takes to build small, build strong, and build for here.

Information

  • Creator
    Cheyanne O'Driscoll
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Cheyanne O'Driscoll
  • Show Website
    Made For Canada