Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

  1. Making Tools to Increase Case Value with Dr Joe Ferrantelli DC - Chiro Hustle Podcast 752

    8 HR AGO

    Making Tools to Increase Case Value with Dr Joe Ferrantelli DC - Chiro Hustle Podcast 752

    In Episode 752 of the Chiro Hustle Podcast, host James Chester sits down with Dr. Joe Ferrantelli, DC, chiropractor, researcher, and technology innovator behind PostureScreen, PostureRay, and ChiroConverse AI. Dr. Ferrantelli shares his journey from aspiring musician and competitive powerlifter to becoming a leader in chiropractic technology and research, helping chiropractors better communicate results, increase case value, and improve patient outcomes through data-driven tools. This episode dives into the intersection of chiropractic philosophy, technology, and artificial intelligence, and how these tools are shaping the future of the profession. Key topics include: • How chiropractic transformed Dr. Ferrantelli’s life and performance • The power of posture correction and subluxation-based care • The development of PostureScreen and PostureRay technology • How AI is changing chiropractic practices with ChiroConverse • Why documentation and patient education are critical for retention • Using range of motion and posture data to increase case value • Real-world “miracle” cases and the impact of chiropractic care • The role of research and chiropractic biophysics (CBP) Dr. Ferrantelli also shares a remarkable story of how a chance encounter led to the development of advanced AI tools that can help chiropractors automate communication, improve patient experience, and scale their practices. If you’re a chiropractor, student, or healthcare entrepreneur interested in technology, chiropractic philosophy, and the future of practice, this episode is a must-watch. Episode Highlights • Dr. Joe Ferrantelli’s journey from music and athletics into chiropractic • The role of mentorship and CBP (Chiropractic Biophysics) in his development • How posture correction improves performance and health outcomes • The creation of PostureScreen and posture analysis tools • Introduction to ChiroConverse AI for chiropractic offices • Using AI to answer calls, texts, and patient questions 24/7 • Why chiropractors must improve documentation and communication • The importance of technology in increasing patient understanding and retention chiro hustle podcast chiropractic chiropractor chiropractic adjustment chiropractic technology posture analysis chiropractic chiropractic AI chiropractic business chiropractic practice growth james chester chiropractor joe ferrantelli chiropractor

    52 min
  2. Make Bookeeping Easy and Very Profitable with Dr Josiah Fitzsimmons DC - Chiro Hustle Podcast 751

    2 DAYS AGO

    Make Bookeeping Easy and Very Profitable with Dr Josiah Fitzsimmons DC - Chiro Hustle Podcast 751

    Chiro Hustle Podcast Episode 751 | Dr. Josiah Fitzsimmons DC – Chiropractic Entrepreneurship, Practice Growth & Faith-Driven Leadership In Episode 751 of the Chiro Hustle Podcast, host James Chester sits down with Dr. Josiah Fitzsimmons, DC, chiropractor, entrepreneur, and founder of Lucro, to discuss the intersection of chiropractic philosophy, business growth, and personal purpose. Dr. Fitzsimmons shares his incredible journey—from growing up in a hardworking family delivering newspapers at 2:30 AM as a child, to earning a football scholarship, becoming a chiropractor, and building a multi-million-dollar chiropractic practice generating over $7 million annually in a single location. In this episode, we dive deep into the business side of chiropractic, the importance of conviction in the chiropractic adjustment, and why chiropractors must develop strong financial awareness to maximize their impact on their communities. Dr. Fitzsimmons also introduces Lucro, a financial and bookkeeping system designed to help chiropractors better understand their numbers, increase profitability, and scale their practices without guessing. This conversation explores: • How Dr. Fitzsimmons built a $7M chiropractic clinic • The importance of faith, purpose, and chiropractic philosophy • Why chiropractic is the greatest healthcare product in the world • The power of conviction in the chiropractic adjustment • Financial intelligence for chiropractors and practice owners • The biggest mistakes chiropractors make in business • Why understanding data and financial metrics is critical for growth • Advice for young chiropractors entering the profession If you are a chiropractor, chiropractic student, or entrepreneur interested in practice growth, chiropractic philosophy, leadership, and financial strategy, this episode delivers powerful insights you won’t want to miss. Episode Highlights • Dr. Josiah Fitzsimmons’ journey from humble beginnings to successful chiropractor and entrepreneur • How delivering newspapers at 2:30 AM shaped his work ethic • The chiropractic adjustment as the most powerful healthcare intervention • Building a multi-million-dollar chiropractic clinic in only a few years • Why chiropractors must understand financial data and profitability • How Lucro helps chiropractors analyze business performance • The importance of faith, purpose, and conviction in chiropractic • Advice for young doctors entering the profession _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    44 min
  3. Getting Real on Practice Growth and Marketing with Dr David Touhill DC - Chiro Hustle Podcast 750

    12 MAR

    Getting Real on Practice Growth and Marketing with Dr David Touhill DC - Chiro Hustle Podcast 750

    In this milestone Episode 750 of the Chiro Hustle Podcast, host James Chester sits down with Dr. David Touhill, DC, chiropractor, entrepreneur, and high-level marketer who has helped generate over $1 billion in revenue through marketing strategy and business development.   Dr. Touhill shares powerful insights into practice growth, chiropractic marketing, and the future of the profession, drawing from his experience working with enterprise health brands, building marketing companies, and returning to chiropractic with a mission to help doctors build sustainable, scalable practices.   In this episode, we explore:   • Why chiropractic marketing is simpler than most doctors think • The importance of community relationships and local influence in building a thriving practice • Why old-school marketing strategies are becoming powerful again • How to develop patient ambassador programs that drive referrals • The biggest mistake chiropractors make when trying to grow their practice • Why many chiropractic practices are not true business assets • The future of chiropractic business models and corporate consolidation • Leadership, mentorship, and the influence of Dr. Pete Camiolo and chiropractic philosophy   Dr. Touhill also delivers a candid perspective on where chiropractic must evolve to remain strong in the coming decade—emphasizing leadership, systems, and building practices that don’t rely solely on the doctor.   If you're a chiropractor, student, or entrepreneur interested in practice growth, chiropractic philosophy, and business strategy, this episode will challenge your thinking and inspire you to build a stronger future for the profession.   Episode Highlights   • How Dr. David Touhill entered chiropractic through mentorship from Dr. Pete Camiolo • Lessons from building marketing campaigns generating over $1B in revenue • Why Facebook ads and gimmicks aren’t the best strategy for chiropractors • The power of community leaders, churches, gyms, and local relationships • How to build a patient ambassador system for referrals • Why many chiropractic practices fail to become scalable businesses • The growing influence of corporate chiropractic models • A call for chiropractors to build true business assets and leadership systems   _________________________________________   #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    34 min
  4. Coming from a Chiro Family and 27 Yrs in Practice with Dr Deb Cirone DC - Chiro Hustle Podcast 749

    9 MAR

    Coming from a Chiro Family and 27 Yrs in Practice with Dr Deb Cirone DC - Chiro Hustle Podcast 749

    In this episode of the ChiroHustle Podcast, we sit down with Dr. Deb Cirone, a seasoned Doctor of Chiropractic, Fellow of the International Chiropractic Pediatric Association, and a passionate advocate for women navigating the often-overlooked challenges of perimenopause and menopause. Blending clinical mastery, lived experience, and an unwavering mission, Dr. Cirone stands up for women who have been overlooked, dismissed, or told to simply “deal with it.” Her message is clear:Women deserve better answers, better care, and better outcomes.With more than 27 years of clinical experience, Dr. Cirone has dedicated her career to helping families live healthier lives through chiropractic care and functional medicine. She is the co-founder of AlignLife of Sugar Hill, a thriving clinic focused on pregnancy, pediatrics, and family wellness, and she mentors chiropractic students and doctors who want to build purpose-driven practices that align with their mission. But her work took on an even deeper meaning after her own personal health journey. Despite her professional expertise, Dr. Cirone struggled through menopause without answers, facing the same confusion and lack of support experienced by millions of women. Instead of accepting the status quo, she turned to functional and regenerative medicine, ultimately reclaiming her vitality and discovering a new purpose: helping other women navigate menopause with clarity, confidence, and better solutions. Today, Dr. Cirone is the co-founder of THRYV Medical, a growing network of regenerative health clinics offering advanced therapies, including: Hormone optimizationMedical weight lossPeptide therapyEBOO therapyIV nutritionMedical aestheticsThrough this work, she helps both women and men restore energy, balance hormones, improve metabolic health, and regain confidence at every stage of life. Dr. Cirone also recently stepped into a national leadership role as CEO of American Women’s Empowerment, an organization that unites women in healthcare, law, and finance to mentor and equip the next generation of female leaders. Whether she’s speaking to patients, practitioners, or audiences around the country, Dr. Cirone brings truth, compassion, and empowering strategies to help women rise, reignite their health, and truly thrive. Episode Highlights Dr. Deb Cirone’s 27-year chiropractic journeyThe hidden health crisis of perimenopause and menopauseWhy so many women feel ignored or misdiagnosedHow functional and regenerative medicine can restore vitalityThe mission behind THRYV Medical clinicsLeadership and mentorship through American Women’s EmpowermentHelping women reclaim energy, confidence, and purpose #ChiroHustle #Chiropractic #Menopause #FunctionalMedicine #WomenInChiropractic #HormoneHealth #RegenerativeMedicine #Podcast #ChiroHustlePodcast #Chiropractic #WomenInChiropractic #MenopauseSupport #Perimenopause #FunctionalMedicine #HormoneOptimization #RegenerativeMedicine #WomenInHealthcare #ChiropracticLeadership

    42 min
  5. The Maverick Practice and Podcasting with Dr Ed Osburn DC - Chiro Hustle Podcast 748

    5 MAR

    The Maverick Practice and Podcasting with Dr Ed Osburn DC - Chiro Hustle Podcast 748

    #1-ranked iTunes podcaster, best-selling author, and 2x 2-Comma Club award winner, Dr. Ed Osburn is one of the leading business innovators in the Chiropractic industry. Dr. Ed is on a mission to shine the light of Chiropractic around the globe by equipping Chiropractors to expand their reach and influence beyond the four walls of their practices. Dr. Ed is one of the world’s foremost mentors and coaches in the Chiropractic field. Through his Laptop Lifestyle Academy, virtual podcast training course, and Men of Iron Brotherhood, he offers a range of training for doctors who want to build massive movements and far-reaching impact, while creating multiple-six- and seven-figure businesses. His philosophy is simple: Your practice can be anything you dream it to be… and your success does not have to come at the expense of your quality of life.  _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    51 min
  6. Saving People from Drugs and Surgery with Mark White (OmniWave) - Chiro Hustle Podcast 747

    2 MAR

    Saving People from Drugs and Surgery with Mark White (OmniWave) - Chiro Hustle Podcast 747

    Mark White is a visionary entrepreneur and leader in the field of regenerative medicine. As the founder of GAINSWave®, he transformed the sexual wellness industry by bringing evidence-based, non-invasive acoustic soundwave therapy to the mainstream. Building on that success, Mark launched OMNIWave™, the next generation in shockwave technology—engineered for comfort, precision, and superior clinical results across musculoskeletal recovery, sexual wellness, and beyond. With a passion for innovation, patient outcomes, and provider success, Mark has spent over a decade pioneering solutions that combine cutting-edge science with practical business strategies. His mission is to empower healthcare providers with the tools, training, and support they need to deliver life-changing results to their patients. #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    36 min
  7. The Future of Chiro and the Power of the Adjustment with Dr Nick Krysl DC - Chiro Hustle Podcast 746

    26 FEB

    The Future of Chiro and the Power of the Adjustment with Dr Nick Krysl DC - Chiro Hustle Podcast 746

    Dr. Nick is a passionate chiropractor dedicated to serving his community with energy and purpose every single day. With a deep love for the science and art of chiropractic care, he enjoys using a variety of adjusting techniques to help people live healthier, more connected lives. Fascinated by the techy science behind the nervous system and spinal health, he’s always eager to learn more and apply that knowledge to improve patient outcomes. Originally from a ranch near Stuart in north central Nebraska, Dr. Nick now calls the Black Hills home. He and his wife Ramie, a teacher in the Rapid City Area School District, are raising their three energetic kids—Andelyn, Ryker, and Kalen—with a shared love for the outdoors. Whether it’s camping, boating, hunting, fishing, hiking, or biking, the whole family embraces all the Black Hills have to offer. Dr. Krysl completed his undergraduate studies at the University of Nebraska at Kearney and earned his Doctor of Chiropractic degree from Northwestern Health Sciences University. #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    54 min
  8. Mentoring Young Chiropractors and Oral-Facial Pain with Chris Oswald DC - Chiro Hustle Podcast 745

    23 FEB

    Mentoring Young Chiropractors and Oral-Facial Pain with Chris Oswald DC - Chiro Hustle Podcast 745

    James Chester sits down with Chris Oswald DC, a second-generation chiropractor who has spent decades building a powerhouse, multidisciplinary clinic while keeping his message clear in a world that loves to blur it. This episode hits three pressure points that matter right now, mentoring the next wave of chiropractors, building real-world referral relationships the right way, and tackling oral-facial pain by bridging a gap most people do not even realize exists. If you care about free speech in healthcare, professional autonomy, and having the freedom to practice without being boxed in by trends, policies, or shiny gadgets, this conversation will feel like a reset button. https://chirohustle.com/mentoring-young-chiropractors-and-oral-facial-pain-with-chris-oswald-dc-chiro-hustle-podcast-745/ HIGHLIGHTS ●     Mentorship that actually works: Chris lays out a simple, field-tested approach for young docs, spend time with a seasoned chiropractor, and spend time with the front staff, then decide what you want to model, and what you never want to repeat. ●     No shortcuts, no gimmicks: He calls out the fantasy of “fast success,” and replaces it with the truth, long days, consistency, communication skills, and community presence. ●     The referral pipeline nobody talks about: Chris explains how his clinic built trust with dentists by learning their language, producing results, and setting a clinical bar high enough that referrals became automatic. ●     A niche that is exploding: Oral-facial pain, and TMD, is framed as a fast-growing MSK problem, with a massive number of dental patients leaving without real solutions. ●     The “present time consciousness” advantage: He shares why patients can feel like you gave them 30 minutes even if you were in the room for 7, when you are fully there. ●     Clinical caution that saves lives: Two stories in this episode underline why you do not rush, why you assess for red flags, and why imaging and clinical judgment still matter. ●     Quote that hits home: “Do the work. Live in your community. Be part of your community.” ABOUT "Chris Oswald DC" Dr. Chris Oswald DC is a second-generation chiropractor from Canada who built one of the country’s largest multidisciplinary practices, with a long track record in clinical leadership, mentoring, and public-facing chiropractic advocacy. CLOSING THOUGHT OR QUOTE: You do not need more noise. You need more clarity, more skill, and more freedom to practice what you know is right. #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth

    51 min

About

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves. Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward. Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology. The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values. Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately. Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose. If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you. Welcome to Chiro Hustle. 

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