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In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.
Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity.
Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546
Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantage
Video title ideas (for the algo):
The CEO Approach to Content Creation
Content is Hard Until You Build Systems Like This
Why Content Feels Like a Chore (And How to Fix It)
From Content Labor to Content CEO (3 Frameworks)
Stop Being a Content Laborer (Start Being a Content CEO)
Connect with me:
Website: https://fos.now/yt-founder-os-546
Twitter: https://twitter.com/matt_gray_
LinkedIn: https://www.linkedin.com/in/mattgray1
TikTok: https://www.tiktok.com/@realmattgray
Instagram: https://instagram.com/matthgray
00:00 - Intro
03:03 - The Intentional Content Framework
07:59 - The 3-3-3 Method
16:10 - Personal Media Company Structure
#onepersonbusiness #creatoreconomy #entrepreneurship
Information
- Show
- FrequencyUpdated weekly
- Published29 September 2025 at 20:06 UTC
- Length29 min
- RatingClean