Craft Industry Alliance Abby Glassenberg

On today's episode of the Craft Industry Alliance podcast, we’re talking about building an audience with my guest Amber Kemp-Gersel of Damask Love. Amber was the keynote speaker at h+h americas 2024 in Chicago and this is a recording of her presentation. It was inspiring, smart, and funny and I think you’re going to love it.
Amber Kemp-Gerstel is a television host and founder and creative director of Damask Love, a creative lifestyle blog all about doable DIY. Amber has partnered with brands like Martha Stewart, Home Depot, The Container Store, Coca-Cola, and Canon and is the social media face of JOANN Fabric and Craft Stores. She has been featured on Huffington Post and Buzzfeed and in Better Homes and Gardens Magazine just to name a few. Amber Kemp-Gerstel was a finalist in Season #1 of NBC’s Making It - a crafting competition show hosted by SNL’s Amy Poehler and Nick Offerman – otherwise known as Ron Swanson from Park’s and Recreation. Amber has a bachelor’s degree from Duke and PhD from Vanderbilt. You can also find Amber on Disney+ as the host of their original family crafting show Disney Family Sundays.
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This episode is sponsored by Craftsy.
Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership. Take advantage of this special promotion! For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
 

On today's episode of the Craft Industry Alliance podcast, we're talking with two of the winners of the Golden Scissors Awards. These new awards recognize excellence in the crafts industry and are given out annually at h+h americas. Nominations were open to everyone and the winners were determined by an independent panel of judges made up of craft industry professionals. 
In this first episode, we'll hear the stories of our Emerging Leader Award, Elizabeth Okeyele. Elizabeth works to spread the love of knitting and crochet to children throughout her home country of Nigeria, and in neighboring countries in Africa, through her business Tunizze Creation.
 
We'll also hear the story of our Sustainability Award winner, Ali Pate. Ali is an indie yarn dyer in Colorado who has made her company, Road Trip Sock Yarn, a model of sustainable business practices from water reuse to packaging to planting trees in her home state.
 
We hope you are inspired by both Elizabeth's and Ali's stories! Nominations for the 2025 Golden Scissors Awards will open early in the year and we encourage you to nominate yourself or someone else, and to attend the awards ceremony at h+h americas in Chicago May 7-9, 2025.
 

On today's episode of the Craft Industry Alliance podcast, we’re talking about folk embroidery with my guest Krista West.
Krista delights in bringing ancient beauty to the modern world with embroidery designs inspired by traditional Mediterranean folk textiles. Introduced to traditional folk embroidery in Greece, she fell in love with the vibrant colors and historic motifs and began stitching textiles for her own home. She quickly realized there was still much interest in this historic craft and opened Avlea Folk Embroidery to share the beauty of folk embroidery with others.
She happily spends her days in the workshop of her 1923 home in Salem, Oregon, designing patterns and making kits for customers and shops around the world.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast, we’re talking about building a craft tool company with my guest Kelly Brooks.
 
Kelly and her husband, Scott Gardiner, are the team behind knitbrooks, where they create unique wooden crochet hooks.
Kelly started knitbrooks in 2013 while she was working as a reporter/photographer at a small community newspaper in Alberta, Canada. She opened an Etsy shop to sell online, and participated in local handmade markets over the next few years. In 2017 she tried carving her very first crochet hook out of a branch she found in the forest, which was the beginning of something special.
Kelly and Scott moved to Nova Scotia in 2019 and, despite graduating from an Ocean Fisheries and Aquaculture program, Scott joined the knitbrooks venture - they both decided to pursue crochet-hook-making full-time by the end of 2020. They now live on a small homestead (which includes a small flock of fiber sheep) in rural Nova Scotia with their one-year-old son, where they continue to live their best hook-making life in their garage-turned-woodworking shop. 
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Today's episode is sponsored by Craftsy.
Calling all crafters! Are you ready to dive deep into your favorite crafting projects and learn new techniques along the way? Then it's time to join Craftsy Premium Membership.
Take advantage of this special promotion! For ONLY $1.49, you'll receive a full year of access to expert-led tutorials, patterns, and projects in every category you can imagine. With a massive library of resources at your fingertips, you'll be able to create your best work yet and bring your crafting dreams to life. Don't wait – sign up now at CraftsyOffers.com and discover the endless possibilities of Craftsy Premium Membership!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

On today's episode of the Craft Industry Alliance podcast we're talking about growing a sewing pattern business with my guest Heather Lou.
Heather has been passionately making her own clothes since 2010, and discovered she loved sewing so much she left a career in interior design to start Closet Core Patterns. Over the years, the company has grown and evolved and now offers standalone sewing patterns, online sewing classes, and an inspiring pattern membership and private community called Crew, where new sewing patterns and tutorials are released each month based on a changing annual design concept. This year, they also acquired the French pattern company Deer&Doe, and they plan to release future patterns through this new sister brand. Heather also started Core Fabrics with her business partner Tereska Gesing in 2021, an online fabric store that focuses on sustainable, eco-friendly, and artisanal textiles and supplies for garment sewing. She is proudly based in Montreal, Canada.
To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

We’re so pleased to bring you this special episode of the Craft Industry Alliance podcast. This is a recording of the State of the Industry panel discussion which took place live on stage on May 1 at h+h americas 2024 in Chicago. With about 800 people in the audience, our panelists dove into the biggest issues and ideas the crafts industry is wrestling with right now. It was an exciting conversation among four industry professionals each of whom has a unique vantage point and perspective.
Our panelists included Toni Lipsey of TL Yarn Crafts, Gina Pantastico of Cloud9 Fabrics, Virginia Johnson of Gather Here, and Scott Stone of Gemporia Craft.  We hope you enjoy listening to this conversation and we invite you to join us at h+h americas 2025 which will be held May 7-9 in Chicago.