Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

  1. Ask Us ANYTHING: 3 NEW ChatGPT Tricks! + 🫨Should Jay Move to Japan?🫨 | Ep. 415

    15 HR AGO

    Ask Us ANYTHING: 3 NEW ChatGPT Tricks! + 🫨Should Jay Move to Japan?🫨 | Ep. 415

    Sometimes the best insights come from the strangest questions, and this Ask Us Anything proves it. Jay Schwedelson riffs on AI tricks you probably aren’t using but should, why half your “official-sounding” stats might be totally fake, and the one detail that makes your prompts 10x better. And just when it seems like things can’t get weirder, a question about Guam leads to toilets, vending machines, and why Japan might secretly be the best place on Earth. ㅤ Best Moments: (01:04) Why half the stats you get from AI might be made up (03:00) The simple phrase that forces AI to stop inferring fake numbers (03:45) How to get ChatGPT to write the perfect prompt for you (05:13) The one trick that keeps AI responses fresh and not a year out of date (07:01) Guam vs San Francisco and the real problem with Scranton, PA (08:45) Why Japanese vending machines, toilets, and portion sizes make life better ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  2. GUEST!! Marketing GIANT - Marcus Sheridan - Secret to INSTANT Customer Growth! | Ep. 414

    16 HR AGO

    GUEST!! Marketing GIANT - Marcus Sheridan - Secret to INSTANT Customer Growth! | Ep. 414

    Turns out the fastest way to win trust isn’t a hack at all. It’s radical transparency, smart self-service, and meeting people where they already are. In this chat, Jay Schwedelson digs in with Marcus Sheridan on the four pillars that make brands truly known and trusted, why YouTube might matter more than your website, and how pricing estimators and honest comparisons become AI-era trust signals. ㅤ Connect with Marcus on LinkedIn, check out marcussheridan.com, grab his book at endlesscustomers.com or on Amazon, and reach out if you want him to speak or train your team. ㅤ Best Moments: (02:00) Becoming the Wikipedia of pools saved a failing business by obsessively answering every buyer question. (04:06) The four pillars of a known and trusted brand: say, show, sell, be more human. (07:00) The Big Five topics that always move the needle: cost, problems, comparisons, reviews, best. (10:13) Use Marcus’s custom GPT to spin up Big Five content titles tailored to your business. (11:38) Your YouTube channel is quickly becoming more important than your website for discovery. (16:19) Pricing estimators drive 3x to 5x more leads and set better sales conversations from the start. (18:26) AI won’t recommend brands that hide pricing or shy away from negatives; transparency is a ranking signal. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    22 min
  3. What’s Up THIS WEEK: 😳 Big Changes: LinkedIn & Instagram + 15% Email Trick! ➕ The Girlfriend on Prime - Good or Bad? | Ep. 413

    2 DAYS AGO

    What’s Up THIS WEEK: 😳 Big Changes: LinkedIn & Instagram + 15% Email Trick! ➕ The Girlfriend on Prime - Good or Bad? | Ep. 413

    LinkedIn just added some sneaky-powerful analytics, Instagram is rolling out a surprisingly useful tweak, and Jay Schwedelson has a clever email test that could boost your open rates without writing a single extra word. He also throws in a few life notes, from collapsing toy fads to what’s actually worth streaming this week. Quick, punchy, and packed with the kind of tiny updates that can quietly change your marketing game. ㅤ Best Moments: (01:00) Why LinkedIn’s new save and send metrics matter for your content strategy (02:00) Posting more often could unlock thousands of extra impressions on LinkedIn (03:20) Instagram finally lets you pin your own comments (04:00) The no-preheader email test that can increase opens by 15 percent (05:26) Labubu toys are tanking in value, Beanie Baby dreams crushed (06:15) The Girlfriend on Prime is worth your binge, unlike that wild Netflix catfish doc ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    8 min
  4. 😂 SPECIAL==>Funniest, Sweating in a Waymo! ➕ Winning on Reddit 🚗 == | BATHROOM Break #73 COLLAB: The Marketing Millennials + Do This, Not That

    4 DAYS AGO

    😂 SPECIAL==>Funniest, Sweating in a Waymo! ➕ Winning on Reddit 🚗 == | BATHROOM Break #73 COLLAB: The Marketing Millennials + Do This, Not That

    Riding in a driverless car might not sound like the ideal place to kick off a marketing chat, but Jay Schwedelson and Daniel Murray made it work. Between sweating it out in a Waymo and figuring out how to breathe again, they got into why Reddit is one of the most powerful (and underused) platforms for marketers. From spotting trends before they hit the mainstream to actually listening in on real customer pain points, this episode shows why ignoring Reddit means missing big opportunities. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (00:45) Trapped in a Waymo, overheating, and questioning life choices (02:15) Daniel explains why he always adds “Reddit” to his Google searches (04:15) Jay shares how to use ChatGPT prompts to surface top Reddit threads (06:15) Daniel points out that Reddit conversations move faster than any other platform (07:00) Jay’s Google search hack for finding Reddit content directly (08:45) Why Reddit forces marketers to earn credibility instead of faking it (09:45) The surprising safety and social perks of choosing Waymo over Uber ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    13 min
  5. This is WORKING! Apple Mail Tip Nobody Knows Yet! 🤫🤫 The Bachelorette is From Secret Lives of Mormon Wives!?? Jay’s SCOOP | Ep. 411

    12 SEPT

    This is WORKING! Apple Mail Tip Nobody Knows Yet! 🤫🤫 The Bachelorette is From Secret Lives of Mormon Wives!?? Jay’s SCOOP | Ep. 411

    Most marketers never think about the iPhone’s built-in Mail app, but Jay Schwedelson explains why it just became a secret weapon for boosting open rates. Apple’s new “priority” placement is quietly reshaping how emails surface on lock screens, and the right subject line tweaks can get your promotions treated like high-value confirmations. It’s a rare, low-effort hack that could give you a serious edge before Apple inevitably shuts the door. ㅤ Best Moments: (00:35) Nearly half of all email is read in Apple’s Mail app (01:17) Apple pushing “priority” emails straight to lock screens (02:30) Priority placement boosting open rates by 28% (03:17) Subject line hack with “Access approved” (04:17) Words like confirmation, activated, update, renewal trigger Apple’s AI (06:00) Why this low-cost tweak is worth A/B testing now ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    12 min
  6. AI is a Good for Humanity! w/USATODAY Best Selling Author! 🎯 Jeff Burningham | Ep. 410

    12 SEPT

    AI is a Good for Humanity! w/USATODAY Best Selling Author! 🎯 Jeff Burningham | Ep. 410

    AI panic is everywhere, but here’s a refreshing take: Jay Schwedelson sits down with Jeff Burningham to unpack why AI might actually make us more human. Jeff sees AI as a mirror that pushes us toward wisdom, deeper relationships, and more intentional living. If you’re tired of doom talk and want a practical, hopeful lens, this convo will hit different. ㅤ Pick up The Last Book Written by a Human on Amazon, connect with Jeff on LinkedIn, visit jeffburningham.com, and follow @jeffburningham on Substack and TikTok. ㅤ Best Moments: (01:35) Jay calls out Jeff’s rare optimism on AI and sets the tone for a human-first conversation (02:45) Jeff’s journey from founder and investor to a reflective pivot that began on the Ganges (05:18) AI as a cosmic mirror and crucible that can catalyze real human transformation (10:30) Counterintuitive advice to step away from AI, do inner work, then return with clarity (13:15) The thesis lands hard as machines get smarter, humans must become more wise (19:36) A hopeful future where AI frees time for art, creativity, and new industries ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    22 min
  7. Ask Us ANYTHING!! 🧪How to Convince Your Boss to TEST! ➕Got Pooped on by a Bird 💩 | Ep. 409

    10 SEPT

    Ask Us ANYTHING!! 🧪How to Convince Your Boss to TEST! ➕Got Pooped on by a Bird 💩 | Ep. 409

    Convincing your boss to embrace testing isn’t easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot that’ll make you think twice about where you stand with your shopping cart. ㅤ Best Moments: (01:00) Josh asks how to convince a CEO to try proven email tactics instead of sticking to personal preference (02:28) Why creating a 10 percent “laboratory environment” changes the way testing is perceived internally (03:31) Framing experiments as an “insurance program” to prevent competitors from pulling ahead (05:26) Using AI prompts to quickly benchmark your marketing against competitors and show executives the gaps (08:00) Jay debates whether to shop after being dive-bombed by a bird in the parking lot (09:26) A cart-return showdown in the supermarket lot sparks Jay’s reflection on being a “cart putter backer” ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    12 min
  8. SPECIAL SERIES ==> Stop Freaking Out Over Unsubscribes 🚫 == | BATHROOM Break #72 COLLAB: The Marketing Millennials + Do This, Not That

    8 SEPT

    SPECIAL SERIES ==> Stop Freaking Out Over Unsubscribes 🚫 == | BATHROOM Break #72 COLLAB: The Marketing Millennials + Do This, Not That

    Parenting hacks, diaper duty, and unsubscribe spikes all in one bathroom break? Yep. Jay Schwedelson and Daniel Murray manage to mix dad life with marketing reality in this episode, digging into why unsubscribes peak at the end of the year and what smart marketers should (and shouldn’t) do about it. It’s funny, a little chaotic, and surprisingly reassuring if you’ve ever stared at your dashboard panicking over lost subscribers. ㅤ Best Moments: (01:00) Daniel shares the highs of new fatherhood and the lows of no sleep (01:23) Using ChatGPT for parenting questions from formula to baby sleep (02:11) Diaper changes as a volume game and a proud dad metric (02:45) Jay explains why unsubscribes spike 200%+ in Q4 (03:16) Daniel on welcome offers and why your next deal must beat the first one (06:26) The myth of “AI-written” newsletters and how readers misjudge tone (08:00) Retention curves show when unsubscribes actually stabilize (09:14) Daniel sets firm baby visitor rules: wash hands, no kissing, Tdap required ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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