Doing It Anyway

Jess Hugo

The podcast for high achieving women who do it anyway. Hosted by Jess Hugo, known for her 20kg transformation and her grounded, no fluff approach to discipline, confidence, and self-trust. This show is about navigating a full life: ambition, identity shifts, relationships, routines, and showing up for yourself when things aren’t perfect. Expect honest conversations about growth, consistency, and becoming the woman who leads her life, not just her schedule. New episodes every Wednesday. Connect with me on IG @itsjesshugo or visit https://msha.ke/successwithjess

  1. 1 DAY AGO

    How to Get Into Social Media with NO Experience (Step by Step) ft Mon Ricco

    If you’re in your 20s feeling stuck, unfulfilled in your job, or questioning your next move… this episode will change the way you think about starting over. In this guest episode, I sit down with Mon Riccio (@socialhousesyd) to unpack how she went from working a low paid gym reception job… to building her own social media business with creative freedom, flexible hours, and clients she actually loves working with. We get real about what it actually takes to build a business in your 20s, the messy middle, the burnout, the self-doubt, and the pressure to “figure it all out.” This isn’t a highlight reel. It’s the behind-the-scenes of doing it anyway. We talk about: How to get into social media management with no experience Why building a portfolio matters more than a degree The truth about running your own business (no one talks about this) Pricing your services + backing yourself (even when people push back) Balancing freedom, burnout, and always being “on” Why your personal brand doesn’t matter as much as you think (unless it’s strategic) Outsourcing content vs doing it yourself How to start when you feel lost, behind, or unsure of your next move If you’ve been waiting to feel “ready” before starting something new… this is your reminder that confidence comes after action, not before it. This episode will help you stop overthinking and start building a life that actually feels aligned. Because the girls who get where they want to be? They’re not the most certain.They’re the ones doing it anyway. — Work with me: msha.ke/successwithjess Instagram: https://www.instagram.com/itsjesshugo/ Connect with Mon: @socialhousesyd

    55 min
  2. 31 MAR

    How to Reset Your Goals Without Starting Over (90 Day Check In)

    If your 2026 goals already feel off track… this is your sign to reset, not give up. It’s officially been 90 days since January 1st, aka the time most people stop checking in with their goals. In this episode of Doing It Anyway, we’re doing a real, honest 90 day goal check in, and more importantly… a habit reset that actually works for your lifestyle. Because let’s be honest, you didn’t “fail.”Your routine just stopped matching your life. In this episode, I’m breaking down: How to reset your goals without starting from scratchWhy “falling off” is normal (and what to do instead)The biggest reason your routine isn’t sticking (hint: it’s not discipline)How to build a realistic fitness routine for busy girls in their 20sSimple habit shifts to stay consistent during winter, busy work weeks & low motivation phasesHow to stop all-or-nothing thinking with food, workouts & your routineThe truth about goal setting vs real life (and how to adapt without spiralling)We also get into: Navigating busy seasons, social life & still seeing progressWhy your goals from January might not fit your life anymoreHow to identify self-sabotage patterns (and actually fix them)Creating a routine that works even when you’re tired, busy, or unmotivatedIf you’ve been feeling like you’ve “lost momentum” with your fitness, routine or life goals… this episode will help you get back on track without burnout, restriction or starting over. Because you don’t need a new plan.You need a plan that actually fits your life. Work with me 1:1 Connect with me on instagram

    27 min
  3. 28 MAR

    From 9-5 Life to Running 3 Businesses (Even When She Wasn’t Ready) ft Tiana Whetnall

    In this guest episode of DOING IT ANYWAY, we dive into what it really looks like to go from corporate life to building multiple businesses; without having everything figured out. If you’re a girl in your 20s feeling stuck in your career, overwhelmed by where to start, or scared to take the risk… this is your permission slip to stop overthinking and start doing. We talk about the messy middle of starting a business, balancing a 9-5 while growing something on the side, and the reality of hitting a point where you need to choose between time and money. You’ll hear the honest timeline of building a marketing business from scratch, navigating career pivots, and why “just start” is still the most underrated advice. We also get into: - How to start a business while working full time - The real reason you feel stuck in your career - Balancing a side hustle without burning out - Imposter syndrome and backing yourself anyway - Knowing when to leave your job (and when not to) - Building multiple income streams in your 20s - Why everything feels “oversaturated” (and why it doesn’t matter) - The mindset shift that makes taking risks easier This episode is for you if you’re ready to stop waiting until you feel “ready” and start building your dream life now. Because the girls who get there? They’re not the most confident. They’re just the ones who started. Connect with me: ⁠Work with me⁠: Instagram: Connect with Tiana: Personal Brand: Content Studio:

    58 min
  4. 27 MAR

    The 12 Week Year: The Goal Setting Method That Actually Works

    If you already feel behind on your goals this year, this episode is going to change the way you plan your life. Because the truth is… most people fail their goals not because they’re lazy, but because 12 month goals are too long. Motivation fades, life gets busy, and suddenly the routine you promised yourself in January disappears by March. In this episode of Doing It Anyway, I’m breaking down the 12 Week Year method; a simple system that helps you stay consistent with your fitness goals, social life, friendships, and work without feeling overwhelmed. Instead of trying to overhaul your entire life for a whole year, you’ll learn how to treat 12 weeks like its own mini year so you can create urgency, focus, and real momentum. I’m sharing exactly how to plan your next 12 weeks so you can build routines that actually stick, whether that’s getting consistent in the gym, making time for your friendships, or finally getting on top of work and life. Inside this episode we talk about: • Why annual goals fail (and why motivation disappears after January) • The 12-Week Year framework for building momentum • How to balance fitness, friendships, social life, and work • A step-by-step way to plan your next 12 weeks of goals • Weekly habits that help you stay consistent even when life gets busy • How to track progress without obsessing over perfection If you’ve ever felt like you’re constantly trying to get your life together but never quite sticking to your routines, this episode will give you a realistic way to stay consistent without sacrificing your social life or burning out. Because the goal isn’t to be perfect. It’s to keep showing up and doing it anyway. Connect with me - Work with me: Instagram:

    23 min
  5. 26 MAR

    Being Made Redundant at 24 & Starting Over Again ft. Lilly Moussa

    What happens when you land your dream job… and then lose it in your 20s? In this episode of Doing It Anyway, I’m joined by freelance social media and content strategist Lilly Moussa, who shares the real story behind building a career in the social media industry, working with major brands, landing a role at TikTok, and then unexpectedly being made redundant. We talk about what it actually looks like to build a career in social media, marketing and content creation, from unpaid internships and agency work to freelancing and personal branding. Lilly opens up about the emotional reality of being made redundant in your 20s, navigating imposter syndrome, and deciding to bet on herself by returning to freelance work and growing her own business. In this episode we cover: • What it’s really like working in social media and marketing • Landing a role at TikTok and working with major brands • The emotional reality of being made redundant in your 20s • Freelancing vs working full time in the social media industry • Why personal branding and LinkedIn helped create new opportunities • Building a freelance business as a content strategist • How to avoid burnout while growing your career • The future of social media, content creation and marketing trends • Advice for anyone wanting to work in social media or marketing If you’ve ever felt like you’re behind, unsure about your career, or worried that one setback could derail your future, this episode is your reminder that sometimes the biggest redirections lead to the best opportunities. Your 20s aren’t about having everything figured out. They’re about trying things, learning fast, and doing it anyway. Connect with me: Work with me Instagram Connect with Lilly: Instagram: @lilly.moussa Linkedin: Lilly Moussa

    48 min
  6. 25 MAR

    The Year Started With a Health Scare… But I Chose Discipline Over Drama

    The last few months have been chaotic behind the scenes. In this episode of Doing It Anyway, I’m sharing a raw life update about a recent health scare, navigating the medical system, and what it actually looks like to stay consistent when life feels messy and uncertain. After dealing with unexplained headaches, facial changes, scans, doctor appointments and multiple specialist referrals, I found myself in a situation where there were more questions than answers. Blood tests were clear. Brain scans were clear. Yet something still wasn’t adding up. Instead of letting the stress, uncertainty and frustration completely consume my year, I made a decision that I talk about a lot on this podcast: keep showing up anyway. In this episode we talk about: • Navigating a health scare in your 20s• The frustrating reality of getting medical answers • How easy it is to let life derail your goals • The difference between motivation and discipline • Why consistency matters more than perfect circumstances • How fitness and movement can support your mental health during stressful seasons • The mindset that helped me maintain a 20kg weight loss long term • Why building sustainable habits is the key to lasting confidence and body transformation So many women believe they need the perfect routine, perfect motivation, or a perfectly calm life before they start working on themselves. But real life doesn’t work like that. This episode is your reminder that progress doesn’t come from waiting for the perfect moment. It comes from showing up imperfectly and doing it anyway. If you’re a woman in your 20s trying to build confidence, improve your health, stay consistent with fitness, or become the best version of yourself, this conversation will resonate deeply. Work with me: Instagram If you enjoyed this episode, make sure to follow the podcast, leave a rating, and share it with a friend who needs the reminder to keep showing up. Because sometimes the most powerful thing you can do… is do it anyway.

    35 min
  7. 24 MAR

    Building a Business While Still Having a Social & Dating Life ft. Jessie Morgan

    From gym floor grind to building a thriving online coaching empire, Jessie Morgan knows what it takes to grow a business that actually works long term; without sacrificing your life. At 31, she’s living on her own terms, dating openly, saying no to societal pressures, and building a business that supports the lifestyle she wants. In this episode, Jessie shares her journey from fitness coaching to business mentorship, revealing the strategies, mindset shifts, and habits that allowed her to scale her income, maintain a social life, and even navigate the modern dating world, all while staying true to herself. We dive into the realities of entrepreneurship: handling self-doubt, making fast business decisions, designing high-touch offers, and creating a structure that allows for freedom, fun, and flexibility. Whether you’re a coach, side-hustler, or aspiring entrepreneur, Jessie’s story is a blueprint for building a business that works for your life, not the other way around. What you’ll learn in this episode: How to scale your business without burning out or losing your social life Managing self doubt and building confidence in your business and decisions Designing offers and programs that actually convert Balancing business growth with dating and relationships on your own terms Why it’s okay to say no to societal timelines and pressures Tune in for actionable insights, real life stories, and inspiration to build a business and life that’s unapologetically yours. Connect with us: Connect with Jessie: @itsjessiemorgs , @trainwithjess Work with me Connect with me: @itsjesshugo Disclaimer: This video discusses sensitive topics, including experiences of domestic violence. Viewer discretion is advised. If you are in Australia and would like support, you can contact 1800RESPECT on 1800 737 732 or visit 1800respect.org.au for confidential information and counselling.

    1hr 4min

About

The podcast for high achieving women who do it anyway. Hosted by Jess Hugo, known for her 20kg transformation and her grounded, no fluff approach to discipline, confidence, and self-trust. This show is about navigating a full life: ambition, identity shifts, relationships, routines, and showing up for yourself when things aren’t perfect. Expect honest conversations about growth, consistency, and becoming the woman who leads her life, not just her schedule. New episodes every Wednesday. Connect with me on IG @itsjesshugo or visit https://msha.ke/successwithjess

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