Creative Figures

Creative Figures

Creative Figures is a long-form interview show about how creative people actually live and work. One guest per episode — artists, designers, illustrators, writers, filmmakers, makers of every kind — and no hurry: the practice behind the portfolio, the decisions behind the career, the parts that never make the highlight reel. Between conversations, occasional solo episodes on craft and creative independence. Filmed in full — watch at creativefigures.fm, or listen wherever you get your shows. Hosted by Alen Kapetanovic. Formerly CAPTN OffScript.

  1. hace 2 días ·  Video

    Erik Herrström on brands that move culture, David Bowie and working without mood boards

    Designer Erik Herrström on his book The Echo, why his studio never shows clients a mood board, and designing identities for Whitney Houston and Elvis Presley. "We never show mood boards to our clients, ever." Erik Herrström grew up in a small village in the south of Sweden and built his first website at twelve. He interned at R/GA in New York on the redesign of Nike.com, later joined the team of a designer he had idolised as a teenager, and spent years at Spotify, where he worked on Spotify Wrapped. Six years ago he moved to Vienna, where he now runs STUDIO HERRSTRÖM. He talks about the David Bowie exhibition his team built in a SoHo subway station, creating identities with the estates of Whitney Houston and Elvis Presley, and why mood boards keep work measured against other people's references. He explains why he wrote The Echo, how beta readers changed its whole structure, and why he self-published it. He also shares his view on AI and brand design, and his advice for young designers: stay curious, avoid shortcuts, and ask to shadow someone experienced. Erik Herrström STUDIO HERRSTRÖM: https://www.studioherrstrom.com/ The Echo: https://the-echo-book.com/ Instagram: https://www.instagram.com/herrstrom/ Studio Instagram: https://www.instagram.com/studioherrstrom/ LinkedIn: https://www.linkedin.com/in/erikherrstrom/ Studio LinkedIn: https://www.linkedin.com/company/studio-herrstrom/ Creative Figures 🔗 https://creativefigures.fm YouTube: https://www.youtube.com/@CreativeFiguresFM Instagram: https://www.instagram.com/creativefigures.fm/ Hosted by Alen Kapetanovic. © Alen Kapetanovic. Madrid, Spain. All rights reserved. This work may not be used to train AI or for automated data mining purposes, including under Article 4(3) of Directive (EU) 2019/790.

    Erik Herrström on brands that move culture, David Bowie and working without mood boards
  2. 1 oct ·  Video

    Murugiah on persistence, identity and his first museum show

    Illustrator and artist MURUGIAH on leaving architecture, finding his own style, and opening the Quentin Blake Centre for Illustration with his first solo museum show. "Everything you've done, it doesn't have to just end. It can be fuel for what you do next." MURUGIAH trained as an architect for seven years before turning to illustration. Born in Burton upon Trent and raised in South Wales with Sri Lankan heritage, he spent more than a decade searching for a style that felt his own. A mentor's advice during the pandemic led him to make work about his childhood search for identity, and a new piece every week built the visual language behind his commissions, posters, clothing collaborations and public sculpture. He talks about his debut solo exhibition, MURUGIAH: Ever Feel Like…, one of three shows that opened the Quentin Blake Centre for Illustration in 2026, and explains why he feels no guilt about leaving architecture. He also speaks about the slowdown in commercial illustration and how he works across public art, talks, workshops and his own products. For artists starting out, he recommends persistence, obsession with the subjects you love, and a simple two-column exercise for finding work no one else could make. MURUGIAH Website: https://murugiah.com Instagram: https://www.instagram.com/_murugiah/ Creative Figures 🔗 https://creativefigures.fm YouTube https://www.youtube.com/@CreativeFiguresFM Instagram: https://www.instagram.com/creativefigures.fm/ Hosted by Alen Kapetanovic. © Alen Kapetanovic. Madrid, Spain. All rights reserved. This work may not be used to train AI or for automated data mining purposes, including under Article 4(3) of Directive (EU) 2019/790.

    Murugiah on persistence, identity and his first museum show
  3. 23 sep ·  Video extra

    E99 - Second Take: Kieron Anthony Lewis, "A Book Inside Concrete"

    Kieron Anthony Lewis opens this one by saying he cannot do the project justice by describing it. That you almost have to see it. He is right, which is awkward for a podcast. So here it is: a 456-page hardback with gold foiling along the edges, sealed inside a case made of concrete, cast in the shape of Tafawa Balewa Square in Lagos. Around seven kilos all in. The book features 161 artists connected to that square, produced in connection with the Lagos Biennial and timed to Nigeria's 65th independence anniversary. The brief, as he first understood it, was that they were going to make a coffee table book. He designed it over roughly two years in London, with London printers. The concrete case was made by the team in Lagos. Which means the first time he saw the two together was when he arrived in Nigeria, almost nervous, thinking — can you imagine if it doesn't fit? This is Second Take, a short format on the show. One idea, one guest, lifted out of a longer conversation. You do not need to have heard the original. Full conversation with Kieron: https://creativefigures.fm/s02-e12-kieron-anthony-lewis-on-editorial-design-identity-and-finding-meaning-through-work/ Find Kieron here: https://kieronlewis.com/ Instagram: https://www.instagram.com/kieronanthonyl/ Find me here: https://creativefigures.fm Instagram: https://www.instagram.com/creativefigures.fm/ Video version includes footage courtesy of Lagos Biennial https://lagos-biennial.org/ and Kieron Anthony Lewis https://kieronlewis.com/

    E99 - Second Take: Kieron Anthony Lewis, "A Book Inside Concrete"
  4. 2 sep ·  Video extra

    E98 - Second Take: Andy J. Pizza, "Cultivate Yourself, Don't Overcome Yourself"

    I asked Andy how long it took him to start liking himself the way he is. He did not give me a number. He said it is something he has to constantly return to and refresh. This is Second Take, a short format on the show. One idea, one guest, lifted out of a longer conversation. You do not need to have heard the original. Around 25, Andy started to realise he probably has ADHD. His first reaction was not relief, it was grief, because this was not something he could hustle his way out of. Not long after, he found what he now calls the neurodivergent lens. Brains are different, not necessarily worse or better, and they perform differently in different contexts. Which brought him to a thought that changed things: maybe he is not broken, but in this society, this is a disability. From there he started trying to cultivate himself rather than overcome himself, and he explains why that shift matters particularly for artists. He also takes the Joseph Campbell line about the cave you fear to enter and argues it is usually read wrong. He does not present any of this as finished. He calls loving himself a continual battle. Full conversation with Andy: https://creativefigures.fm/s02-e30-andy-j-pizza-adhd-self-worth/ Find Andy here: https://www.andyjpizza.com/ https://www.creativepeptalk.com/ https://www.instagram.com/andyjpizza/ https://www.andyjpizza.com/rso Find me here: https://creativefigures.fm Instagram: https://www.instagram.com/creativefigures.fm/

    E98 - Second Take: Andy J. Pizza, "Cultivate Yourself, Don't Overcome Yourself"
  5. 14 ago ·  Video extra

    Bonus 007 - Simon Flöter: His Grandfather's Love Letters & What He'd Make if Money Didn't Matter

    This is the seventh Captn OffScript bonus, and the last one of Season 2. After a main episode spent in the trenches, I asked Simon Flöter one question that flips it all upside down: if you woke up tomorrow with complete financial stability, never worrying about money again, what would you work on? It went to newsletter subscribers first as a private YouTube link. Today it's available here too. His first answer: he'd finish things. And then he told me about the letters. His father found a bundle his grandfather wrote to his grandmother, from 1930s Germany onwards, love letters mixed with the small facts of daily life. Simon barely knew him. His dream is to turn them into what he calls an online timepiece: the letters sorted so they read like a book, searchable, with the old words and the history behind each moment explained as you read. Two people in love, talking to each other across the darkest of decades, with the human side of it, in his words, kind of beautiful. Also on the list: fusing his design, code and illustration into something that doesn't exist yet, a zine with friends, and the video game he's always wanted to make. In this conversation we talked about: What he'd work on if money stopped matteringHis grandfather's love letters from 1930s GermanyThe online timepiece he dreams of building from themFusing design, code and illustration into something newA zine with friends, and the video game he's carried for years The main episode this bonus extends: S02/E38 — Simon Flöter on Life in the Trenches & Not Making Decisions From Fear https://captnoffscript.com/s02-e38-simon-floter-life-in-the-trenches Find Simon here: Design: https://floter.design/Illustration: https://floter.ink/Instagram: https://www.instagram.com/floter.inkLinkedIn: https://www.linkedin.com/in/floter/ Find me here: Website: https://captnoffscript.comInstagram: https://www.instagram.com/captnoffscript If this resonated, listen to: Kristof Devos (S02/E31) — another conversation about making things for the joy of making them. This was the final Captn OffScript bonus of Season 2. Newsletter subscribers get every bonus on YouTube a week before it reaches the podcast feeds. Subscribe at https://captn.myflodesk.com/newsletter to get them first when the show returns.

    Bonus 007 - Simon Flöter: His Grandfather's Love Letters & What He'd Make if Money Didn't Matter
  6. 4 ago ·  Video

    S02/E38 - Simon Flöter on Life in the Trenches & Not Making Decisions From Fear

    For the final episode of Season 2, I didn't want a victory lap. Simon Flöter is a German illustrator, designer and developer living in Amsterdam, and he told me early on: this is not a success story. This is from the trenches. His commercial illustration work vanished this year, and he suspects AI swallowed it. Money got extremely tight. He just landed a job that should carry him through the rest of the year. And through all of it, he kept drawing, the way he has since he was a kid tracing Batman comics and getting rejected from every art school he applied to. We talked about the trenches most designers are actually in right now, why the anger at AI is really anger at corporate greed, and his advice that gives this episode its title: never make decisions from fear. In this episode: Growing up in Munich, where nobody said the word artistTracing Batman comics and Playboy pages to learn anatomyGetting rejected from every art school, and drawing anywayGermany vs the Netherlands: who asks for your diplomaThe year the illustration jobs vanishedHis Zwarte Piet website, and why traditions can changeWhy coding feels like a puzzle, and what AI took from it"We can do this now, but is it good? Do we have to?"Don't decide from fear, and separate yourself from your workThe poster he made for his partner Tracy Find Simon here: Design: https://floter.design/Illustration: https://floter.ink/Instagram: https://www.instagram.com/floter.inkLinkedIn: https://www.linkedin.com/in/floter/ Find me here: Website: https://captnoffscript.comInstagram: https://www.instagram.com/captnoffscript The final Friday bonus of the season: I asked Simon what he'd work on if money stopped mattering tomorrow. His answer involves his grandfather's love letters from 1930s Germany, a zine with friends, and a video game. Newsletter subscribers get it first, a week before it's public. Subscribe at https://captn.myflodesk.com/newsletter. If you enjoyed this episode, leaving a 5-star rating on Apple Podcasts or Spotify takes less than a minute and helps more people find the show. I'd be incredibly grateful. If you liked this episode, listen to: Martyna Wędzicka (S02/E33) — another conversation about holding onto your own way of working when everything pushes you to compromise. That's Season 2. Thank you for listening to every conversation, the big names and the trenches alike.

    S02/E38 - Simon Flöter on Life in the Trenches & Not Making Decisions From Fear

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Creative Figures is a long-form interview show about how creative people actually live and work. One guest per episode — artists, designers, illustrators, writers, filmmakers, makers of every kind — and no hurry: the practice behind the portfolio, the decisions behind the career, the parts that never make the highlight reel. Between conversations, occasional solo episodes on craft and creative independence. Filmed in full — watch at creativefigures.fm, or listen wherever you get your shows. Hosted by Alen Kapetanovic. Formerly CAPTN OffScript.