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Back Row with Amy Odell

Amy Odell
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  • FASHION & BEAUTY
  • UPDATED WEEKLY

Fashion, style, celebrity and culture. Insider knowledge. Outsider honesty. Humor included.

  1. 3 HR AGO

    The Secret Rules of the Hermès Game: Who Actually Gets a Birkin?

    Amy sits down with Noëmie Leclercq of luxury news outlet Glitz Paris to debate the "Hermès game" (aka everything customers allegedly have to do in order for boutiques to offer them the chance to purchase a Birkin or Kelly bag). They discuss pre-spends, background checks, and Hermès’ apparent alliance with Lauren Sánchez Bezos. Noëmie also talks about why superfakes have become a big problem; how the class action lawsuit in the U.S. has affected Hermès sales practices; and the secret “grey market” where billionaires buy the most exclusive bags. In Part 2, Noëmie and Amy discuss whether or not the Birkin bubble has popped, why the market for "superfakes" is booming, and the (grim) outlook for Birkins on the secondhand market. Part 2 is available to paid subscribers of backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. Chapters 00:00 — Introducing Noëmie Leclercq of Glitz Paris 01:10 — Is Hermès really stalking their clients? 03:00 — Breaking down the Hermès game 05:40 — Hermès locations: US vs. France 06:00 — Who is the ideal Hermès customer? 07:40 — This French law requires Hermès to background check clients 12:10 — The pre-spend: does Hermès really need to sell furniture? 19:00 — What is the grey market for Hermès products? 24:40 — The Hermès lawsuit: how did it change the game? 28:40 — Can the Birkin be overexposed? 30:20 — Listen to part 2 for Noëmie’s take on if the Birkin bubble has popped Links & Resources: Back Row newsletter Amy Odell — Instagram Noëmie Leclercq — Glitz Paris This episode was produced by Amy Odell and edited by Amy Odell, Joyce Ciesel, and Jonathan Voytko. Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 min

  2. 9 HR AGO • SUBSCRIBERS ONLY

    The End of the Hermès Illusion?

    In part two of my conversation with Glitz journalist Noëmie Leclerc, we go deeper into the cracks behind the Hermès mystique — from $6,000 “superfakes” made with the same materials Hermès uses (00:35) to the resale glut quietly dragging down Birkin prices (05:58), and whether the Birkin is actually a good investment (04:14). We also talk Gen Z fatigue with “the game” (08:49), the rise of the luxury ick (20:36), and what it says about the state of wealth, aspiration, and power when everyone — real or fake — can carry the same bag (17:23). Read more by Noëmie in Glitz Paris: https://www.glitz.paris/en/tags/noemie-leclercq

    23 min

  3. 3 DAYS AGO • SUBSCRIBERS ONLY

    Gucci's AI Slop: Luxury or Just Slop?

    At Milan Fashion Week, Demna staged his first traditional runway show for Gucci — and despite the hype, the clothes didn’t exactly deliver . I break down why the spectacle may have outpaced the product, from Tom Ford references to “Lauren Sánchez -core” looks. Then I read from my latest Back Row newsletter, “What’s So Insulting About Gucci’s AI Slop” (2:20) examining Demna’s divisive use of AI marketing, the backlash, and what luxury customers are really paying for in 2026. We get into price hikes from Gucci to Chanel and Hermès, the myth of craftsmanship, and why marketing — not materials — may be the real product . Plus, the Loose Threads news roundup (9:08), including: Maria Grazia Chiuri’s Fendi debut, Mark Zuckerberg at Prada, Instagram’s new affiliate threat, eBay’s Depop layoffs, and rag & bone has ⁠a new pair of sweatpants jeans⁠ (https://go.shopmy.us/p-44829248?utm_campaign=what-s-so-insulting-about-gucci-s-ai-slop&utm_medium=referral&utm_source=www.backrow.net).

    11 min

  4. 23 FEB

    Marina Larroudé on Anna Wintour, Barneys, and Building a Multi-Million Dollar Brand

    Amy Odell talks with fashion director-turned-entrepreneur Marina Larroudé about why she left Teen Vogue for Barneys -- and then started her own brand. Marina recalls Style.com's earliest days; how top brands really weren't on board with the internet; what it was really like to work for Anna Wintour; and what she saw from inside the industry that convinced her there was a big business opportunity in footwear. Part 2 is available to paid subscribers at BackRow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. In Part 2, Marina talks about how she makes walkable heels; what it was like for Taylor Swift to wear her shoes on the Eras tour; and her plans for the future of Larroudé. Products mentioned in this episode: ⁠Boat shoes⁠ ⁠Fuzzy lined ballet flat⁠ ⁠Dolly platform sandal⁠ (the same style Taylor Swift wore): ⁠Stella sneaker⁠ CHAPTERS: 00:00 — Introducing Marina Larroudé 03:00 — Why are people so fascinated by Anna Wintour and the Condé Nast world? 05:30 — What does the fashion director at Teen Vogue do? 09:00 — Marina's experience at Style.com 13:30 — The Bella Thorne photoshoot disaster 16:30 — Marina's experience working with Anna Wintour 18:40 — Why Marina left fashion media to work at Barneys 25:10 — On founding Larroudé: "No one was making high-quality shoes for drop-off" 35:00 — How Marina makes Larroudé's shoes comfortable 38:30 — Listen to part 2 for Marina's take on what makes a walkable heel Back Row newsletter Amy Odell - Instagram Marina Larroudé: Instagram Larroudé: Website Instagram TikTok This episode was produced by Amy Odell and edited by Amy Odell, Jonathan Voytko, and Joyce Ciesel. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min

  5. 23 FEB • SUBSCRIBERS ONLY

    Marina Larroudé on the Problem with 'Luxury' — and Fashion's Disconnect With Women

    This is Part 2 of Amy's chat with Marina Larroudé. Sign up for a Back Row Premium subscription through BackRow.net (https://www.backrow.net/) to get full newsletter and podcast access, or sign up through Apple Podcasts or Spotify. In Part 2, Marina gets candid about the mechanics — and the math — of building a fashion brand from scratch. She explains the millimeter-level design choices that make a heel truly wearable (00:30), questions what “luxury” really means in an era of eye-watering markups, and recounts the moment Taylor Swift wore Larroudé on the Eras Tour (17:40) — and the sales surge that followed. Plus: how she scaled to 600+ employees, cut out the middlemen, and what comes next (24:00).

    27 min

  6. 20 FEB • SUBSCRIBERS ONLY

    Retail Confessions: The Row

    What's it like selling the world's beige-est cashmere to discerning shoppers in London and Los Angeles? What's it really like working for the Olsen twins? Amy is joined by her friend Charles Manning, actor and longtime fashion editor, to read and discuss two recent "Retail Confessions" columns on The Row. In this signature Back Row series, employees of the world's most famous luxury stories talk about what really goes down when rich people come in to shop. Hear about The Row's London department store boutique (2:06) and its Los Angeles store (14:33). Amy finishes up sharing some of her best findings about the Olsens from one of her most popular Back Row stories ever, ⁠"Can the Olsens Make The Row the Next Hermès?"⁠ (https://www.backrow.net/p/can-the-olsens-make-the-row-the-next-hermes) Sign up for a Premium subscription at BackRow.net (https://www.backrow.net/) to get access to all newsletters, plus full podcast access.

    30 min

  7. 19 FEB

    Why Big Fashion Doesn’t Dress Olympic Figure Skaters

    This is the audio version of the Back Row newsletter published February 17, 2026. Why don't fashion designers view Olympic figure skating the way they do red carpets — as a forum to exploit for brand impressions? The sport is fabulous, glamorous, and awe-inspiring, after all. Amy digs into how figure skating costumes are made and why the world's top ready-to-wear designers generally don't want anything to do with making them — and why the athletes also aren't clamoring for brands to step in. Plus, a special New York Fashion Week report (6:00). Learn more about your ad choices. Visit megaphone.fm/adchoices

    9 min

  8. 16 FEB

    Confessions of a Luxury Sale Whisperer (with Madison Avenue Spy)

    Part 2 is available to paid subscribers at backrow.net (which includes full newsletter access) or through Apple Podcasts or Spotify. In Part 2, Amy and Lila debate the Saks Fifth Avenue bankruptcy — detailing the brand's fraught relationship with Amazon, the possibility of government intervention, and what it all means for the future of the department store. On this episode of the Back Row Podcast, Amy talks with Lila Delilah, THE Madison Avenue Spy, about the current unhinged state of luxury retail — from the "Very Important Client" system to how luxury brands deal with all-out frenzies over once-secret sales. They also discuss the Hermès game, brands that have threatened to sue Lila, and more. CHAPTERS: 0:00 – Introducing Madison Avenue Spy 5:10 – Were there VICs in 2010? 7:00 – How have luxury sales evolved? 13:10 – The lines are getting out of control 15:00 – What are the most legendary sales right now? 16:10 – Will The Row do invitation-only sales? 20:00 – Hermès shoppers are begging for appointments 27:00 – The brands that threatened to sue Madison Avenue Spy 31:10 – The bag-buying experience at Chanel vs. Hermès 34:40 – Reacting to the “Great Reset” 37:45 – Was Hermès ever really a fashion brand? 41:00 – What could break the spell Hermès has on shoppers? Links & Resources: Back Row Newsletter Amy Odell - Instagram Madison Avenue Spy: Substack Website Instagram TikTok Telegram This episode was produced by Amy Odell and edited by Joyce Ciesil and Jonathan Voytko. Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min
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About

Fashion, style, celebrity and culture. Insider knowledge. Outsider honesty. Humor included.

Information

  • Creator
    Amy Odell
  • Years Active
    2025 - 2026
  • Episodes
    56
  • Copyright
    © Amy Odell 2025
  • Show Website
    Back Row with Amy Odell
  • Provider
    Amy Odell Inc.

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