Ecomm Cowboy

Chris Hall x Colin Dougherty

DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

  1. 2 hr ago

    Good Good Golf Canceled | Meta Owes $17B: Major Changes for Youth Users | Apple’s “Human Slop” Ad

    Good Good Golf is canceled, Apple runs an ad about "human slop," Reuters details how Meta's plan to replace staff with AI imploded, and Meta agrees to pay US states $16B to settle social-media addiction lawsuits. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jared Gutstadt — Founder, Rebel AudioWe dig into how "Jingle Jared" turned music placements on Chappelle's Show into Jingle Punks — a 500,000-song catalog that scored 1,000+ TV series before a WME acquisition — and now Rebel Audio, the "Canva of podcasting" that clones a creator's voice to translate a show into 30+ languages, and why brands should treat media as IP, not an expense. Matt D'Elia — Writer/Director & Host, "Matt D'Elia Is Confused"We dig into rebuilding a creative career as a direct-to-audience business — the SXSW-breakout American Animal he refused to cut for streaming, walking away from Hollywood for a Patreon-first model with ~3,000 members, and running a live show across X, YouTube, Twitch, Kick, and Instagram where platforms are for reach but ownership lives on Patreon. JT Sarafa — Founder, JTS Growth; Co-Owner, Pop Daddy SnacksWe dig into scaling Pop Daddy Snacks to ~$15M GMV on TikTok Shop — the SKU change from single-flavor bags to nine-flavor variety packs that unlocked $700K GMV in a month, the content-then-affiliate-then-offer playbook, and TikTok Shop's halo on Amazon and retail. Alex McEachern — Head of Marketing, Intelligems QUICK DRAW SEGMENT We dig into the profit-per-visitor gospel — testing prices, shipping, and offers the way brands test creative, why most persona work tells you nothing about what to do next, and being the first experimentation platform with an official Claude connector. ALSO ON THE SHOW - A look at the daily schedule of a 100+ client ecom agency - Ninja's countertop take on Brita - Saint James iced tea and MSG in a bag - FDA allows insect fragments in everyday foods - Victoria's Secret is up 300% - Nike is rudderless in the algorithm era ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  2. 9 hr ago

    Peptides for Dogs | Shein’s Valuation Crashes 73% | Frictionmaxxing

    Peptides for pups are having a moment, Shein's valuation crashes 73% ahead of its IPO, Gen Z embraces "frictionmaxxing" — texting at the speed of pigeon — and KFC drops an Oreo chicken sandwich. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Founder, Valuable Studios) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oren John — Founder, Valuable StudiosWe dig into the cardinal sins of modern marketing, balancing the male/female view ratio on YouTube, whether bitterness can go mainstream as a flavor, and why pricing is marketing — the halo-product effect and what it does to the rest of the catalog. SEGMENTS TikTok Shop Top 10: the highest-revenue shops in July, tracked via Kalodata Great Finds: - A scary back-to-school ad - the Apple polishing cloth, - and Dunkin's first drive-thru for dogs Closing Time: - Blank Street raises $75M at a $650M valuation - the $1-bidding ad auction hits 53 sponsors ALSO ON THE SHOW - Winks copycat - Amazon hikes hardware prices 60%, blaming a memory shortage - A Grok-bot "infinite money glitch" - The 2026 World Humanoid Robot Games ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  3. 1 day ago

    State of TikTok Shop (Q3) | Under Armour Drops The Rock | Peptides for Pups

    We break down the State of TikTok Shop Q3 2026, Forbes reports TikTok is profiting off drug-dealer ads, Under Armour ends its partnership with The Rock, peptides for pups are having a moment, and Americans want more protein in five minutes or less. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk. ON TODAY'S EPISODE Marcus Ohanesian — CEO, Perfect EvolutionWe dig into the accessibility problem hiding inside ecommerce — how a beautiful, high-converting Shopify store can still lock out paying customers, why operators obsess over CRO but ignore accessibility that costs them sales, whether those corner accessibility widgets actually work, treating agency partners as a distribution channel, capping client size on purpose, and a live Shopify teardown calling out quick, actionable wins. Zoe Kahn — Founder & CEO, Inevitable AgencyWe dig into customer experience as a growth channel — why treating support as a cost center is wrong, the unseen-cost multiplier where visible tickets represent a far larger population silently churning, how much of CX should be AI right now and where it falls apart, turning an anonymous retail buyer into someone you can market to, handling a viral moment like Good Girl Snacks' unopenable jar, and what your support tickets are really trying to tell you. ALSO ON THE SHOW - The twist-up butter stick - VanMan's from-scratch orange soda - Bugatti launches a $400K TV - A Japanese fire truck for $13K - Lululemon's shopping experience is dire - Bilibili takes on YouTube globally ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  4. 5 days ago

    HOT JOBS | Meta Is Killing Manual Placements | ChatGPT Comes to iMessage

    District brings live-selling to your homepage, Meta is killing manual placements, Mark Zuckerberg buys a castle, and ChatGPT comes to iMessage. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jamil Bhuya (Co-Founder & Head of Growth, Otherhalf Studio) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Scott Hickle — Co-Founder & CEO, Throne ScienceWe dig into consumer hardware subscription in the most stigma-heavy category imaginable — the smart toilet — a joke at a 2021 poker game that became a company, pivoting from a failed B2B healthcare-staffing startup into consumer hardware within six weeks of raising pre-seed, importing the Whoop playbook of biometrics, app insights, and a subscription data layer into an entirely new physical category, and the Series A they raised three weeks ago. Brian Rosin — Chief Financial Officer, IM8 HealthWe dig into running the P&L of DTC's fastest-scaling supplement rocket — the David Beckham-co-founded brand that hit $100M ARR in 11 months and is pacing to $200M in year two — a record Q2 of $45M at 65% gross margin and 118,000 new customers, the rare public-company transparency play of 40-page shareholder letters with CAC and retention in the open, an AI-native operating culture, and signing Lily Collins as face and shareholder. ALSO ON THE SHOW - Capsule and Boxabl houses - A $200 film, "Niu Lai," becomes a $4M hit - The Temu-ification of consumer hardware -A 60-foot train becomes ad space - Slack launches AI coding channels - Zoomers don't drink or own printers ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  5. 5 days ago

    Pocket Hits $100M ARR in 7 Months | Bama RushTok: $200 for 1M Views | ChatGPT Drops Reddit

    Pocket hits $100M ARR in just seven months, AI-Bama RushTok is paying $200 for a million views, Amazon rolls out 30-minute drone delivery across 500 cities, and ChatGPT stops citing Reddit. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) and Cody Wittick (Founder, Kynship) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Dr. Ilon Choai — Co-Founder, NOBSWe dig into turning a kitchen-mixed formula for his own sensitive mouth into TikTok's #1 selling toothpaste — the dentist-founder credibility play, selling fluoride-free tablets against fluoride orthodoxy with a peer-reviewed University of Texas study behind it, the 20,000-jars-a-month influencer gifting machine, the year-long Biom-to-NOBS rebrand named after the hero product, and the February 2026 jump from TikTok Shop to Target shelves nationwide. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Rokt AfterSell launches subscription upgrades, already lifting LTV 25%+ at Grüns and Primal Queen - DTC houses and DTC pubs - Adult non-alc sales top $1B - Costco's clever way to turn people away - Roll-up TV and big-ass TV - 23M TikTok videos reveal what actually works ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  6. 6 days ago

    Moderna: Cure for Cancer | IM8 $240M Run Rate | TikTok Tests DM Payments

    Moderna makes headlines with cancer-cure news, IM8 hits a $240M run rate, Zipline teams up with Uber Eats for drone delivery, and TikTok tests peer-to-peer payments through DMs. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Dennis Hegstad — Co-Founder, Internet Research UnitWe dig into his fourth company in the Shopify ecosystem — running paid media for Fashion Nova when it was the #1 brand on Shopify, building LiveRecover into $150M+ in attributed revenue on a "powered by people, not chatbots" bet before its exit, buying and flipping OrderBump in 100 days, the coupon-leak app that died when a Shopify checkout update erased the problem it solved, and building Internet Research Unit as ecommerce's on-demand data layer — all told with unusual honesty about luck and failure. ALSO ON THE SHOW - Loonen unboxing - BuzzBalls x Pop-Tarts - Neko's US expansion - The Tesla Semi - LITEFAR's $599 beach wagon - Garage Beer x Liquid Death: "we want your pee" ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  7. 19 Aug

    Eli Lilly Warpath | State of “Better for You” CPG | Reddit Gets TikTok-ified

    Eli Lilly is on the warpath, "better for you" CPG keeps taking over the shelf, Reddit gets TikTok-ified with a new audio and video experience, and we get into the role of ego in ecommerce. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Joy Sharma — Director, Common Thread CollectiveWe dig into running CTC's Global Accelerator — the program built to be the best agency offering in the world for 7-figure brands — the profit-first operating system behind Taylor Holiday's "if you're under $10M, fire your agency tomorrow" mission, productizing 18,980+ hours of R&D for sub-$10M brands, the radically transparent monthly Report Card that puts real revenue, contribution margin, and MER on the record, and the Chandigarh-to-CTC arc of a global operator. Jeff Bridges — Founder, Master FFLWe dig into building the compliance layer under firearms ecommerce — the FFL-transfer infrastructure sitting between online gun retailers and the ~68,000 Federal Firearms Licensees who must legally receive a shipment — FFL Checkout being shown to shoppers 250,000+ times a day, 32 years across IBM and BCG applied to a niche nobody wanted to touch, and the thesis that compliance burden is a competitive moat, not a cost center. ALSO ON THE SHOW - Moonshot endcaps - Transparent packaging - Chili's clever way to turn tables - Mars leans into "Summerween" - Undo, the "condom for your liver" - Beijing's AI bar ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  8. 17 Aug

    Unwell Post-Mortem | US Spend: TikTok vs Target | Savannah Bananas x Frozen

    Alex Cooper is shutting down Unwell Beverages and we run the post-mortem, American spending on TikTok Shop in July topped what people spent at retailers like Target and Costco, the Savannah Bananas go frozen IRL, and Burger King revamps the Whopper to overtake Wendy's in the burger wars. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Chris Orzechowski (Owner, Orzy Media) and Kyle Hency (Co-Founder & CEO, GoodDay Software) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jason Levin — Founder, MemelordWe dig into building a meme-marketing SaaS that raised a $3M seed from Slow Ventures and Balaji Srinivasan — shipping the first version on Bubble with no coding ability and growing it to $100K ARR, the single biggest tell that a brand's meme was made in a marketing meeting, where the line sits between a meme that builds a brand and one that gets it ratio'd, the 30-day playbook to start, how a product physically ends up inside a trending meme template, and AI-generated versus human-made memes. Jordan Menard — Founder, Motif Digital & Instant HydrationWe dig into going from agency owner to his own client — launching Instant Hydration into the most crowded category in DTC and scaling past 2M orders — the "Natural CAC" framework of scaling into the price Meta wants rather than fighting it, why he dislikes manual bids against Meta gospel, what building his own brand taught him about his agency clients, spending $100K+/day of his own money, and whether DTC-first is still right for a consumables brand in 2026. ALSO ON THE SHOW - The best hoodie ever - A US Treasury boat auction - The mini-mancave double decker - YC turning builders into formidable founders - Real American Beer lands the Air Force - Petite Keep hits #368 on the Inc 5000 ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

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DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

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