SharkPreneur

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

  1. 11 hr ago

    Episode 1314: The Six Words That Build a Brand with Bill Schley

    The right six words can do more for your brand than 60,000 forgettable words.   In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Bill Schley, CEO and Founder of The Brand Titans USP Master Programs, who explains how microscripts help businesses communicate their unique value in a sentence or fewer. Drawing on lessons from the legendary advertising agency Ted Bates, Bill shares the five rules for an effective unique selling proposition and how to turn that positioning into a memorable problem-solution story. He also reveals why the most powerful brand messages are concise, believable, repeatable, and clearly differentiated from the competition.   Key Takeaways: → An effective brand must clearly communicate what the business does that no one else can. → Branding has little value if it fails to meaningfully differentiate a company from its competitors. → The differentiating benefit must be important to the customer and relevant to a real need. → Microscripts are short, memorable phrases that are easy to understand, remember, and repeat. → A strong brand story should clearly present a problem, introduce the solution, and explain how the world changes as a result. Bill Schley is an award-winning branding expert, New York Times bestselling author, and lifelong entrepreneur. He is the originator of the Micro-Script concept in brand communications and is credited by celebrated marketers as the #1 USP expert in the world. His USP-centered brands have generated over $1.5 billion in documented new-business valuation and brand equity across companies ranging from global giants to acquired startups.   Bill began his career as a writer at the legendary Ted Bates Advertising Agency, the original Mad Men agency in New York, where he won a National Effie Award for sales-effective advertising. His highly acclaimed books on branding and marketing are taught by experts worldwide. In addition to his latest book, The Micro-Script Rules: How to Tell Your Story and Differentiate Your Brand in a Sentence or Less, he is the author of The UnStoppables, a New York Times bestseller; Why Johnny Can’t Brand, which won Strategy+Business Magazine’s Top 5 Marketing Books of the Year award; and The Power of 10, an Amazon bestseller.   Connect With Bill Website: https://brandtitans.com/ LinkedIn: https://www.linkedin.com/in/billschley/

    Episode 1314: The Six Words That Build a Brand with Bill Schley
  2. 2 days ago

    Episode 1313: Get More Media Coverage with Qwoted with Dan Simon

    You do not need a massive PR budget to earn meaningful media coverage, but you do need to give journalists the right response at the right time.   In this episode of Sharkpreneur, Seth Greene interviews Dan Simon, CEO and Co-Founder of Qwoted, who explains how Qwoted connects journalists, podcast producers, writers, and other media professionals with credible expert sources. He also explains how business owners and professionals can improve their chances of securing media coverage by responding quickly, building complete profiles, offering authentic insights, and providing concise, usable quotes. Dan also discusses how the platform is democratizing media access while helping journalists verify sources and find perspectives they may not encounter through traditional PR agencies.   Key Takeaways: → Qwoted was created to give journalists access to a much broader and more diverse range of potential sources. → Experience in a particular profession, industry, location, or life situation can offer a valuable perspective for a story. → Sometimes journalists need personal experience and authentic opinions rather than formal credentials or advanced expertise. → Speed is one of the strongest predictors of whether a journalist will use a source’s response. → Concise, memorable quotes and unique perspectives are more useful to journalists than lengthy explanations or full white papers.   Dan Simon is the founder and CEO of Qwoted, an online network connecting journalists with expert sources and used by reporters across major newsrooms. He serves on the U.S. Board of Advisors for Reporters Without Borders (RSF) and has built Qwoted's work around press freedom, newsroom economics, and journalists' working conditions. Dan is also the founder and Chairman of Vested, one of the largest financial communications firms in the world.   He is the author of The Money Hackers (HarperCollins, 2020), which explores how technology has transformed our relationship with money. The book was named the best small-business book by the Axiom Awards. He has been a regular columnist for Forbes, Markets Media, and CoinTelegraph, and he co-chairs the Communications Advisory Board of the Museum of American Finance.    Connect With Dan: Website: https://www.qwoted.com/ LinkedIn: https://www.linkedin.com/in/dansimon/

    Episode 1313: Get More Media Coverage with Qwoted with Dan Simon
  3. 19 Aug

    Episode 1312: The AI Webinar Concierge Advantage with Sam Chang

    What if every webinar registrant received a personalized call at the exact right moment without adding another salesperson to your team?   In this episode of Sharkpreneur, Seth Greene interviews Sam Chang, Founder and CEO of VTM Group, who shares how his journey from door-to-door sales and virtual staffing led him to build AutoCaller AI, a voice AI platform that automates sales conversations. He explains how an AI webinar concierge can contact registrants before, during, and after an event to improve attendance, engagement, follow-up, and overall conversion rates. Sam also discusses drop-off recovery, personalized conversations, AI-powered sales agents, and his vision for helping more businesses build scalable webinar funnels.   Key Takeaways: → AutoCaller AI automates sales calls while maintaining a realistic tone, personalization, and conversational engagement. → Webinar operators often lose potential revenue because they lack the staff to contact every registrant personally. → Calling registrants shortly before an event can improve attendance and reduce missed opportunities. → AI can contact no-shows five, ten, or fifteen minutes after a webinar starts, encouraging them to join. → Post-webinar calls can deliver replays, promote upcoming events, book appointments, or present special offers.   Sam Chang is the founder and CEO of VTM Group, which includes VTMEMBER, a virtual staffing company, and AutoCaller AI, an AI-powered appointment-booking platform. He scaled VTMEMBER from zero to 250 employees in three years, serving clients across North America.   Through AutoCaller AI, Sam helps businesses automate speed-to-lead calling, follow-up, appointment booking, and pipeline reactivation without adding headcount. The platform integrates with GoHighLevel and combines AI voice agents, paid advertising, automated nurture, and trained closers to improve show rates, close rates, and revenue growth.   Before founding VTM Group, Sam helped expand TELUS’s door-to-door sales operation from 25 to 350 representatives and contributed to more than $750 million in revenue. He later developed a nationally adopted sales curriculum and brought advanced sales psychology into AI voice technology.   Connect With Sam: Website: http://vtmember.ca/ Instagram: https://www.instagram.com/vtmember/ X: https://x.com/vtmemberteam Facebook: https://www.facebook.com/vtmemberteam LinkedIn: https://www.linkedin.com/company/vtmember

    Episode 1312: The AI Webinar Concierge Advantage with Sam Chang
  4. 17 Aug

    Episode 1311: How to Build an Eight-Figure Education Business with Justin Montgomery

    Your professional expertise could become a scalable asset that generates revenue without requiring more hours from you.   In this episode of Sharkpreneur, Seth Greene interviews Justin Montgomery, Founder of The Elite Nurse Practitioner, who shares how he went from working as a nurse practitioner to building cash-based medical practices and an eight-figure online education company. He explains how professionals and entrepreneurs can turn specialized knowledge into continuing education courses, build an audience, and create a scalable marketing engine. Justin also reveals why valuable content, strategic outsourcing, and separating income from personal time are essential to building a business that supports financial and location independence.   Key Takeaways: → Business ownership does not automatically create freedom if the owner must personally deliver the service. → Cash-based business models provide owners with greater control than those dependent on third-party payers. → Early failures can provide the experience and insight needed to build a successful, repeatable business model. → Building an audience before launching a course creates a stronger foundation for generating initial sales. → A scalable education business can create financial independence, location flexibility, and a lasting impact on customers and their families.   Justin Allan Montgomery is the founder of The Elite Nurse Practitioner, a thriving business he launched in 2019 to teach nurse practitioners unique clinical and business skills, empowering them to start their own practices and break free from traditional work environments. With a background that includes a bachelor’s in biology and chemistry, a bachelor’s in nursing, and a Master of Science in nursing, Justin scaled his business to 7-figure annual revenue in just three years. By providing valuable content and addressing a major issue in his profession—lack of autonomy and underpayment—he built a scalable online course business that helped him achieve an 8-figure net worth. By working part-time while still seeing patients, he achieved financial independence before age 40, demonstrating the power of automation and passive income.   Connect With Justin: Website: https://procoursestart.com/ Facebook: https://www.facebook.com/profile.php?id=61574146510784 LinkedIn: https://www.linkedin.com/company/procoursestart/ YouTube: https://www.youtube.com/@ProCourseStart

    Episode 1311: How to Build an Eight-Figure Education Business with Justin Montgomery
  5. 12 Aug

    Episode 1310: The Truth About Franchise Ownership with Adam Goldman

    What if the fastest path to business ownership is not building from scratch, but choosing the right proven system?   In this episode of Sharkpreneur, Seth Greene interviews Adam Goldman, Franchise Consultant, who explains how franchise ownership can give aspiring entrepreneurs a proven system, greater agency, and a path out of corporate life. He shares how to evaluate opportunities, assess cultural fit, use franchisee validation, and understand the realities behind earnings claims and startup cash flow. Adam also reveals the biggest myths, red flags, and due-diligence questions that prospective owners should consider before choosing a franchise.   Key Takeaways: → Franchise ownership can provide a proven system for entrepreneurs who do not want to build every process from scratch. → The best franchise owners recognize the value of following an established model, especially during the early stages of business. → Franchising extends beyond restaurants, with opportunities available across dozens of industries. → Cultural alignment between the franchisee and franchisor can be just as important as the financial opportunity. → The right franchise can give professionals greater control over their time, income, career, and family life.   Adam Goldman is a franchise consultant, experienced investor, serial entrepreneur, franchisee, and Master Franchisor with more than 20 years of experience building and growing businesses across multiple industries and continents.   Throughout his career, Adam has founded three successful companies on two continents, including an IT company in Poland and a real estate investment company in Texas. Most recently, he grew the Vanguard Cleaning Area Developer concept in Houston into a multimillion-dollar annual enterprise with more than 30 franchisees and 300 customers, which he successfully sold.   Adam brings a unique blend of hands-on franchise ownership, business investment experience, and entrepreneurial insight to his work as a franchise consultant. His background allows him to guide aspiring business owners through the franchise selection process with a practical, real-world perspective.   Connect With Adam: Website: https://www.franchisecoach.net/ Instagram: https://www.instagram.com/franchisecoach_adam/ Facebook: https://www.facebook.com/leadingfranchiseconsultant/ LinkedIn: https://www.linkedin.com/in/adamgoldmanfranchise/ YouTube: https://www.youtube.com/channel/UCRQCtHcOPenRfQ_0IlMY08Q

    Episode 1310: The Truth About Franchise Ownership with Adam Goldman
  6. 10 Aug

    Episode 1309: The Next Evolution of the Video Sales Letter with Jon Benson

    AI can write faster, but the real breakthrough occurs when it understands the strategy behind the words.   In this episode of Sharkpreneur, Seth Greene interviews Jon Benson, Copywriter, Entrepreneur, and AI Pioneer, who shares how his direct-response copywriting evolved into building an AI platform for long-form sales copy. He explains why his team focuses on pre-prompting, promptless AI, frameworks, and LLM-agnostic systems rather than basic chatbot-style prompting. Jon also discusses how BNSN AI interviews users like a copywriter would, researches the market, strengthens messaging, and helps marketers create copy designed to convert.   Key Takeaways: → BNSN AI was built to help marketers create direct-response copy faster and more efficiently without replacing copywriters. → Pre-prompting and promptless AI describe how this platform guides output before a traditional prompt is ever sent. → BNSN AI is designed to work with multiple LLMs. → The system runs copy through multiple models, settings, and revisions before the user sees the final result. → Many AI writing tools struggle because they function as simple skins on top of chatbots rather than as purpose-built copy systems.    Jon Benson is a copywriter, entrepreneur, and AI pioneer whose work has quietly shaped how the world buys online. Best known as the inventor of the Video Sales Letter, a format that became the backbone of modern digital marketing, he has spent decades writing copy that moves people to act—not through manipulation, but through what he calls “persuasion that feels good on both sides.” In 2010, Jon turned his attention to copywriting software, becoming one of the earliest pioneers at the intersection of AI and sales copy. That work eventually evolved into BNSN, a platform trained exclusively on high-converting marketing campaigns and built for small-business owners who sell good things to good people. BNSN reflects Jon’s core belief that the human element of business—community, coaching, and genuine connection—distinguishes sustainable success from a flash in the pan.   Connect With Jon: Website: https://bnsn.ai/ Instagram: https://www.instagram.com/itsjonbenson/ X: https://x.com/itsjonbenson Facebook: https://www.facebook.com/itsjonbenson LinkedIn: https://www.linkedin.com/in/jonbenson/ YouTube: https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw

    Episode 1309: The Next Evolution of the Video Sales Letter with Jon Benson
  7. 5 Aug

    Episode 1308: 14 Frequencies of Proximity with Ken Joslin

    Success grows stronger when faith, health, relationships, business, and finances are all moving in the same direction. In this episode of Sharkpreneur, Seth Greene interviews Ken Joslin, Founder and CEO of Grow Stack Drive, who shares his journey from youth ministry and church planting to real estate, entrepreneurship, and coaching high-performing faith-based entrepreneurs. He also explains why faith, health, and relationships must come before business and finances, how mindset and wisdom shape leadership, and why proximity to the right people can be a powerful catalyst for growth. Key Takeaways: → Grow Stack Drive was created to support high-performing faith-based entrepreneurs through coaching, community, and leadership development. → The Core Five Framework focuses on faith, health, relationships, business, and finances. → Mindset alignment matters because big dreams can stall when limiting beliefs drive decision-making. → Relationships are central to growth because the right people often unlock the next level of opportunity. → Intentional relationships can serve as a cheat code for growth in life and business. Ken Joslin is a former pastor, top-producing real estate broker, and serial entrepreneur. He’s the visionary behind the Grow Stack Drive movement, the CREATE Conference, and the As The Leader Grows podcast. Ken has coached and spoken with thousands of leaders, but his greatest calling is helping people clarify their God-given identity and build the life and business they were born to lead. Connect With Ken: Website: https://growstackdrive.com/ Instagram: https://www.instagram.com/kenjoslin/ Facebook:  https://www.facebook.com/realkenjoslin LinkedIn: https://www.linkedin.com/in/ken-joslin-86812b197/

    Episode 1308: 14 Frequencies of Proximity with Ken Joslin
  8. 3 Aug

    Episode 1307: Balancing Property Rights and Pet Ownership with John Bradford

    Pets are part of everyday life for millions of renters, but managing them fairly and consistently has become one of the biggest challenges in rental housing.   In this episode of Sharkpreneur, Seth Greene interviews John R. Bradford III, Founder and CEO of PetScreening, who explains how his property management experience led him to build PetScreening as a more consistent way to manage pet policies in rental housing. He discusses how the platform helps property managers assess pet-related risk, support property owners, and set clearer expectations for pet-owning residents. He also explores broader trends in pet-inclusive housing, property rights, regulatory changes, category creation, and PetScreening’s social mission through Fido Alert.   Key Takeaways: → Property managers need clear systems because pets can pose risks, liabilities, and policy challenges. → The FIDO Score helps evaluate both the pet and the owner. → PetScreening helps property managers enforce their own rules rather than telling them what their policies should be. → PetScreening has helped housing providers rethink blanket breed restrictions. → Creating a new software category requires persistence, education, and continuous innovation.   John R. Bradford III is the Founder and CEO of PetScreening, which he launched in 2017 with a vision to promote pet inclusivity across all areas of life. Driven by his belief that breeds such as pit bulls, German shepherds, and Rottweilers should not be judged solely on breed, John sought to create a platform that provides landlords, property managers, and businesses with data-driven insights to make informed, pet-friendly decisions. His mission is simple yet powerful: to make the world more pet-inclusive, no matter where people live, work, play, or stay.   Connect With John: Website: https://www.petscreening.com/ LinkedIn: https://www.linkedin.com/in/john-r-bradford-iii-b519184/

    Episode 1307: Balancing Property Rights and Pet Ownership with John Bradford

About

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

More From Market Domination

You Might Also Like