The Matt Gray Show

Matt Gray
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

  1. the psychology of selling anything I EP 123

    4 DAYS AGO

    the psychology of selling anything I EP 123

    Work with me: https://fos.now/cCgYtQ Get The Pricing Architecture Audit here: https://fos.now/Ifrvko The worst pricing advice I ever followed made me more money and made my life worse. More revenue, more stress, more of you required in every single deal. If you've ever raised your price, landed clients, then hit the number and still felt like something was quietly breaking underneath it all, you already know what I'm talking about. In this video, I show you the three layers of what I call the psychological pricing playbook, the exact framework I've used with hundreds of founders to make price feel inevitable instead of negotiable. You'll see why pricing problems at scale are almost never about the price, and exactly what to fix first. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/qqDFRG Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/ATBxZE Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4u5cVly Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:23 - Layer 1: Constraint Alignment 02:50 - Layer 2: Certainty Engineering 04:58 - Layer 3: Risk Transfer 07:25 - What The 3 Layers Have in Common 08:38 - Main Takeaway #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    10 min
  2. 5 Levels Of Discipline (Most People Stop at Level 1) I EP 152

    27 APR

    5 Levels Of Discipline (Most People Stop at Level 1) I EP 152

    Work with me: https://fos.now/taQzqQ Get The 5-level Founder Dependency Test here: https://fos.now/zggcEs In this video, I walk through the five levels of discipline and reveal the exact mechanism I used at each level to make sure my discipline scaled with my business. You’ll see why personal discipline stops being enough once your business starts working, and the uncomfortable truth about why 95% of founders get stuck at level three. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ivUxij Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/bXthFx Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4d246TZ Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:52 - Self Control 02:09 - Constraints 04:25 - Data-Driven Discipline 09:29 - Systems Discipline 12:40 - Leverage Discipline #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    16 min
  3. If I Wanted to Build a Personal Brand In 2026, I’d Do This I EP 151

    24 APR

    If I Wanted to Build a Personal Brand In 2026, I’d Do This I EP 151

    Work with me: https://fos.now/DtFbcT Get The Personal brand Team Evaluation here: https://fos.now/fsPtcS In this video, I give you the exact two-day blueprint to build a profitable founder-led brand without shooting content every day, without learning to edit videos, and without burning out. You’ll see the signal framework session, the media company identity shift, and how to build monetization, team, and inevitability into your system from day one. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ftNGCc Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/UiCQaO Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4vLYhBC Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:43 - Day 1 - Part 1: The Creator Trap 02:19 - Day 1 - Part 2: The Signal Framework 05:10 - Day 1 - Part 3: Authority Architecture 09:26 - Day 2 - Part 1: Media Company Identity Shift 11:27 - Day 2 - Part 2: The Content Engine 12:56 - Day 2 - Part 3: Monetization, Team, and Inevitability #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    17 min
  4. the secret to building a business without losing yourself I EP 150

    22 APR

    the secret to building a business without losing yourself I EP 150

    Work with me: https://fos.now/FXeJqv Get The Calm Founder Blueprint here: https://fos.now/ILdmPu In this video, I walk through the criteria I use to design my life, why play matters more than performance, and the question that changed everything: what would the 10-year-old version of yourself be proud of building? Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/VHFNXQ Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/Sltusj Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/41ibxzW Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    10 min
  5. the genius decision most founders are too scared to make I EP 149

    20 APR

    the genius decision most founders are too scared to make I EP 149

    Work with me: https://fos.now/qQscTy Get The Founder Defining Decision Scorecard here: https://fos.now/TaZtVG In this video, I break down the five defining decisions that separate founders who stay stuck from those who build lasting, scalable companies. You’ll learn how to eliminate complexity and double down on what truly drives growth, how to position your business to create its own category instead of competing in crowded markets, and how to think in decades by making decisions that protect your future relevance. We’ll dive into how to build a high-performance culture by knowing when to step in as a founder, how to design your team and environment for A-player execution, and how to develop your internal operating system so you can make clear, high-stakes decisions under pressure. By the end, you’ll have a practical decision-making framework used by some of the world’s top founders to identify the one move that can change the trajectory of your business and your life. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ZFUUTO Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/LKoooR Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4sucZdE Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:52 - Jensen Huang: NVIDIA 03:34 - Steve Jobs: Apple 06:00 - Brian Chesky: Airbnb 08:36 - Edwin Land: Polaroid 10:21 - Brad Jacobs: QXO #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    15 min
  6. how i'd start and scale a profitable business in 2026 I EP 148

    16 APR

    how i'd start and scale a profitable business in 2026 I EP 148

    Work with me: https://fos.now/czZGuI Get The Founder Dependency Test here: https://fos.now/WPqWIU In this video, I break down the 6 decisions that determine whether your business gives you freedom or traps you for years. You’ll learn how to choose the right game from the start, avoid common founder mistakes like picking the wrong model or co-founder, and build around the trifecta of peace, profit, and purpose. We also cover how to create a distribution engine that actually drives growth, systemize your business so it can run without you, and hold a high standard as you scale so your business compounds instead of burning you out. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/hRXeUY Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/THCVru Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4msDY89 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:41 - Play the Right Game 05:04 - Kill the Co-Founder Fantasy 06:49 - Pace-Profit-Purpose Trifecta 09:09 - Build you Distribution Engine 11:16 - McDonaldize Your Business 14:37 - Hold the Bar#onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    18 min
  7. how to grow your business with a personal brand I EP 147

    6 APR

    how to grow your business with a personal brand I EP 147

    Work with me: https://fos.now/wGCjNE Get The Personal Brand Scorecard here: https://fos.now/EOJWtN In this video, I break down the 5 trust mechanisms that actually drive demand in a personal brand, and how they show up across your content, positioning, and distribution. After analyzing some of the most effective founder-led brands, I realized these mechanisms are always present (whether intentional or not). Today, we use these same principles to help founders turn their personal brand into a system that attracts inbound, authority, and high-quality opportunities. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/MbsEQC Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/KBWeil Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/3PF48YS Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:48 - Brand 1: McDonald's / Predictability 03:09 - Brand 2: Lego / Capability 05:16 - Brand 3: Hermes / Access 07:06 - Brand 4: Patagonia / Values 10:36 - Brand 5: A24 / Taste #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    14 min
  8. the brutal truth about personal branding no one wants to hear I 146

    31 MAR

    the brutal truth about personal branding no one wants to hear I 146

    Work with me: https://fos.now/jWaKIW Get The 48-Hour Content Ignition Plan here: https://fos.now/BfSNzY In this video, I break down the six psychological shifts that actually build a personal brand that lasts. You’ll learn how to define your values and convictions so you attract the right audience, how to become the niche by turning your identity and perspective into the asset, and how to use authenticity and vulnerability to build real trust. We’ll cover how to establish credibility through lived experience, how to create aspiration without falling into surface-level status plays, and how to build deep connection and resonance so your audience doesn’t just follow but stays. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yIKkQE Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/NDEQuj Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4s0eVKK Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:36 - Your Values & Conviction 04:35 - Becoming the Niche 05:50 - Authenticity & Vulnerability 08:30 - Trust & Credibility 11:16 - Aspiration & Status 13:01 - Connection & Resonance #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    16 min
See All (153)

About

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Information

  • Creator
    Matt Gray
  • Years Active
    2023 - 2026
  • Episodes
    153
  • Rating
    Explicit
  • Copyright
    © Matt Gray
  • Show Website
    The Matt Gray Show

You Might Also Like