Winning With Shopify

Winning With Shopify
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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

  1. Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works

    15 MAY

    Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works

    In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands. This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth. If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights. Guest: Adam Pearce – CEO & Co-Founder of Blend Commerce Test your CRO here: https://www.blendcommerce.com/winningwithshopify LinkedIn: https://www.linkedin.com/in/adampearcemarketing What you’ll learn: • How Shopify brands increase revenue with CRO • Why conversion rate is often the wrong metric • The importance of revenue per session and LTV • How UX impacts ecommerce growth • Common CRO mistakes brands make • Why heatmaps and customer data matter • How brands like Dr. Squatch and Stubble & Co approach CRO • The role of retention in ecommerce profitability Key Takeaways: 00:31 Increase Shopify Revenue 65% with CRO 00:34 Overcoming Founder Pushback on CRO 00:52 From Politics to Process in CRO 01:22 Dynamic vs Static CRO Process 02:41 Unlocking Conversion: The Power of Data-Driven Design 03:51 CRO Agency as UN in Organizations 05:25 Understanding Revenue Per Person Metric 06:30 CRO Failure: Aesthetics Over Function 07:32 CRO Failure: No Clear Growth Goals 08:27 Conversion Rate Optimization: A Misnomer 16:40 Use Heatmaps for Data-Driven UX 18:30 Stubble & Co's CRO Filtering Strategy 19:17 CRO is an Ongoing Business Process 22:38 LTV as Your North Star Metric 26:41 Educate Customers During Delivery Window 32:47 Dr. Squatch's Aligned Marketing & UX EXCLUSIVE WWS OFFERS: Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠ Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    41 min
  2. 5 Questions You Need To Ask Your Data! (Straight from SubSummit)

    13 MAY ·  BONUS

    5 Questions You Need To Ask Your Data! (Straight from SubSummit)

    Most ecommerce brands are collecting data… but asking the wrong questions. In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth. Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance. You’ll learn: Why revenue alone is misleadingHow to identify your most profitable customersWhy ROAS targets shouldn’t be the same for every productHow landing pages influence purchasing behaviouWhat channels are actually driving profitable growth If you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights. Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights. Follow us on socials: ⁠ https://www.instagram.com/winningwithshopifypodcast/⁠⁠ https://www.tiktok.com/@winningwithshopify⁠⁠ https://www.youtube.com/@winningwithshopify⁠  Join our newsletter: ⁠https://wwspodcast.com/⁠  Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency  Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship

    16 min
  3. How To Sell 5 MILLION Units of a Single Product

    8 MAY

    How To Sell 5 MILLION Units of a Single Product

    What would selling 5 million units of one product do for your business? In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide. Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth. If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights. Guest: Amy Anzel – Founder & CEO of Hollywood Browzer Website: https://hollywoodbrowzer.com/ Instagram: https://www.instagram.com/hollywoodbrowzer/ What you’ll learn: • How Hollywood Browzer sold over 5 million units • The power of product education in ecommerce • How to pitch wholesale buyers successfully • Why benefits matter more than ingredients • Turning negative reviews into product innovation • Scaling a beauty brand through TikTok and retail • The strategy behind international expansion Key takeaways: 00:34 The Art of Dermaplaning: Why Passion Matters 01:36 From Acting to Beauty Entrepreneurship 02:39 Manufacturing Journey: China to Product 03:35 Overcoming Early Buyer Rejections 03:58 Pioneering a Market: Owning Authority 04:31 Achieving Low Product Return Rates 05:35 Leveraging Customer Reviews for Trust 05:54 Multi-Channel Sales Strategy 06:04 Funding New Product Development 10:48 Turning Negative Reviews into Innovation 12:46 Video Tutorials for Product Education 15:14 Product Positioning: Enhancing Other Products 17:59 Future Vision: Multi-Step Skincare System 29:19 International Expansion: US Market Launch EXCLUSIVE WWS OFFERS: Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠ Follow us on socials: ⁠⁠https://www.instagram.com/winningwithshopifypodcast/⁠⁠⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠⁠⁠https://www.youtube.com/@winningwithshopify Join our newsletter: ⁠⁠https://wwspodcast.com/⁠⁠ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: ⁠⁠https://wwspodcast.com/pages/sponsorship⁠

    42 min
  4. How to Grow DTC Sales Using B2B Strategy

    5 MAY

    How to Grow DTC Sales Using B2B Strategy

    Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales. In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store. From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor. You’ll learn: • How wholesale partnerships can boost SEO and brand visibility • Why brand search volume matters (and how to track it) • The importance of pricing consistency across retailers • How to compete with Amazon and other stockists • A clever (and slightly cheeky) way to win back customers If you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away. Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    15 min
  5. How to get MILLIONS of Views on TikTok (Shopify Founder Playbook)

    1 MAY

    How to get MILLIONS of Views on TikTok (Shopify Founder Playbook)

    What would 18.5 million views do for your store? This week, we’re joined by Megan from Volashes - who did exactly that… with one video. No big team.No fancy production.Just smart, consistent content. We break down:• What actually works on TikTok• How to turn views into real sales• TikTok vs YouTube Shorts (what’s better?)• And why most brands are overthinking content If you’re trying to grow your Shopify store with social - this one’s for you. This episode first went live on 1st November 2024, but it’s still packed with loads of great takeaways! Check out Volashes here: https://shopvolashes.com/ Key takeaways: 0:00 Introduction & About Megan 3:47 Pivoting Out Of Covid 10:01 Creating Behind The Scenes Content Successfully 14:38 TikTok vs YouTube: The Social Media Landscape 19:02 How Important Is Consistency? 26:38 How Can Brands Use Social Media To Their Advantage? 30:20 The Next Level Of Growth For Volashes EXCLUSIVE WWS OFFERS: Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠ Join the bootcamp and elevate your inventory game: ⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠ Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠ Follow us on socials: ⁠https://www.instagram.com/winningwithshopifypodcast/⁠ ⁠https://www.tiktok.com/@winningwithshopify⁠ ⁠https://www.youtube.com/@winningwithshopify Join our newsletter: ⁠https://wwspodcast.com/⁠ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship⁠

    36 min
  6. Use AI to scale your Shopify SEO revenue, FAST!

    24 APR

    Use AI to scale your Shopify SEO revenue, FAST!

    In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong. If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings. We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO. If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch. Featured link: https://www.linkedin.com/posts/cshel_what-search-engines-trust-now-authority-activity-7452315595011735552-WlG-/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAACld8QBkQCUhfJbPytbyPIkC43Cvg9mGiI Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠ Guest: Carolyn Shelby (Yoast) Website: https://yoast.com Instagram: https://www.instagram.com/yoast What you’ll learn: • Why AI should support strategy, not replace it • The biggest mistake brands make with AI content • How product pages impact SEO and AI visibility • Why structured data (schema) matters more than ever • How to optimise your Shopify store for AI search • What Google actually wants from ecommerce websites EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠ Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠ Key Takeaways: 00:22 AI's True Role: Speed, Not Strategy 01:36 100 Articles Daily: Bad Strategy? 02:31 AI Content Dilutes Your Signal 04:55 Google Crawl Budget for E-commerce 05:45 AI Content Drops Search Rankings 08:06 Human-Centric Product Content Strategy 08:48 Avoid Clever Product Color Names 10:29 Clarify Product Colors for AI 12:31 Text-Only Product Descriptions for SEO 15:22 More Product Info, Better Sales 15:56 AI for Manufacturer Data Processing 17:39 Train AI for Quality Output 19:00 AI for E-commerce Workflow Automation 19:40 Don't Scale Chaos with AI 21:12 Product Schema for LLM Visibility 23:32 De-jazzify Pages for AI Readability 31:33 Google's Ethos: Best User Solution 35:25 Website Traversability for AI Agents Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJ oin our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    42 min
  7. Scale Your Customer LTV Quickly & Cheaply!

    21 APR ·  BONUS

    Scale Your Customer LTV Quickly & Cheaply!

    In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game-changer for sustainable growth.👉 Don’t forget to like, subscribe, and share if you found this helpful!

    23 min
  8. Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce

    17 APR

    Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce

    This week, we’re bringing you a Best of the past 3 Months! A curated mix of standout moments, insights, and conversations from recent episodes. From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss. If you’re short on time or new to the podcast, this is the perfect place to start. ⏱️ Highlights: 0:00 - How to get 50,000 4.9 reviews! 03:04 – Cookie banner compliance: what’s changed and why it matters 06:08 – The evolving subscription space: trends shaping the future 07:39 – How AI is transforming email marketing 09:37 – Is your email being filtered by AI? What to watch for 13:08 – AI brand insights: smarter ways to understand your audience 14:40 – In the elevator with Padded Apparel: quickfire insights 19:06 – The reality of 3PL costs when scaling a business 21:43 – Kickstarter: launching and funding your next idea Expect practical takeaways, honest conversations, and a snapshot of what’s been shaping the industry over the past few months. Which moment stood out to you most? Let us know below. Our Guests: https://www.missionmercantile.com/ https://www.dma.org.uk/ https://www.seguno.com/winning-with-shopify-podcast https://lastobject.co.uk/ https://ridecased.com/ https://subsummit.com/ Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    27 min
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About

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

Information

  • Creator
    Winning With Shopify
  • Years Active
    2018 - 2026
  • Episodes
    395
  • Rating
    Clean
  • Copyright
    © Winning With Shopify
  • Show Website
    Winning With Shopify

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