2Techy

Lauren Keeves @ B2Me Marketing
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Listen in as we challenge industry norms and get MSP leaders thinking beyond the tech. With expert guests and real conversations, we unpack sales, marketing, leadership, strategy and everything in between to help MSPs build smarter, stronger businesses.

Episodes

  1. How MSPs Can Build a Powerful Referral Engine

    27 NOV

    How MSPs Can Build a Powerful Referral Engine

    In this episode of 2Techy, Lauren Keeves is joined by James Davis from The TSP Advisory and Derek Morgan from Referit to unpack the real power of referral marketing for MSP businesses. They break down the difference between word of mouth and a systemised referral engine, share practical steps for building referral partnerships, and reveal why most businesses are missing out on untapped opportunities sitting right in their CRM. From shifting mindsets and clarifying your ideal customer profile to leveraging partner networks and tracking results, this conversation is packed with actionable insights. If you’re ready to move beyond sporadic referrals and build a predictable growth engine, this episode will show you how to get started.

    33 min
  2. Turning your ISO Certification into a Sales Secret Weapon

    9 SEPT

    Turning your ISO Certification into a Sales Secret Weapon

    In this episode of 2Techy, host Lauren Keeves is joined by Jason Maricchiolo to explore how MSPs can move beyond the checkbox mentality of ISO certifications and turn them into powerful tools for growth. From building trust in tenders to empowering sales teams with the right talk tracks, Jasonshares practical ways MSPs can strategically leverage certifications like ISO 27001, 42001 (AI), and others to win new business and strengthen internal operations. They dive into real-world examples, discuss the rise of AI governance, and highlight why training across all layers—from service desk to SLT—is essential for communicating value. Whether you're already certified or just starting thejourney, this episode will challenge your thinking and help you unlock the full potential of ISO in your MSP.

    30 min
  3. The MSP Growth Trap: Why Sales and Marketing Misalignment Is Costing You

    18 AUG

    The MSP Growth Trap: Why Sales and Marketing Misalignment Is Costing You

    In this episode, Lauren Keeves sits down with James Davis, Fractional Chief Strategy Officer in the Technology Services Industry across APAC, to unpack a critical issue plaguing MSPs: the disconnect between sales and marketing. Together, they explore why many MSP owners resist embracing these functions, how misalignment leads to stagnant growth or even decline, and what it takes to build a deliberate strategy that actually works. James breaks down the mindset traps MSPs fall into, the dangers of chasing silver bullets, and the importance of defining whether you're building a lifestyle business or scaling for growth. If you're an MSP owner or sales/growth leader, this episode offers practical takeaways on how to rethink your approach, align your teams, and build a business that thrives.

    31 min
  • 3 Episodes

About

Listen in as we challenge industry norms and get MSP leaders thinking beyond the tech. With expert guests and real conversations, we unpack sales, marketing, leadership, strategy and everything in between to help MSPs build smarter, stronger businesses.

Information

  • Creator
    Lauren Keeves @ B2Me Marketing
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Lauren Keeves @ B2Me Marketing
  • Show Website
    2Techy