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It's This Week in Bourbon for June 28th 2024. The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.Show Notes:
Kentucky Bourbon Trail tour is getting a bold new look

Four Roses will fix a labeling mistake on Father's Day bottles

Justin's House of Bourbon is back with unicorns on the shelf

Milam & Greene Whiskey has 2 new releases

Rolling Fork The Wheated Cask Wonder

Michter’s Distillery will be releasing its Legacy Series

Remus Babe Ruth Reserve

Old Potrero Toasted Barrel Whiskey

Wyoming Whiskey Independence Rock

Heaven Hill Grain to Glass

@kentuckybourbontrail @fourrosesbourbon @houseofbourbonky @milamandgreenewhiskey @rollingforkrum @michterswhiskey @wyomingwhiskey @heavenhilldistillery

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On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky.
Show Notes:
Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back.

What has changed with tourism in KY?

What are your favorite hidden gems?


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On this Whiskey Quickie by Bourbon Pursuit, we review Highline Triple Rye. This 5-10 year old rye whiskey is 97 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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It's This Week in Bourbon for June 21st 2024. Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.Show Notes:
Hard Truth adds Moonshiner’s Experience

Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?

Penelope re-releases their Rose cask

Silverbelly Whiskey Batch #4 entitled I'd Love You All Over Again

Russell’s Reserve 15 Year Old

Wyoming Whiskey Outryder Straight American Whiskey

Maker's Mark announced the latest in its Wood Finishing Series

@hardtruthspirits @heavensdoorwhiskey @penelopebourbon @silverbellywhiskey @russellsreservebourbon @wyomningwhiskey @makersmark

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I remember the first time I saw a bottle of WM Tarr. I didn't know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and the proof change.

How did you get started in the whiskey industry?

How did you get connected with Mark Stoops?

Why release WM Tarr?

How did you adapt when covid shut down your business plan?

What is the goal of how you are trying to be different?

Did your cutover happen overnight and was the plan to switch over already in place?

Why go with a modern brand vs traditional?

How did you land on your core four products?

How involved is Mark Stoops with the brand?

Why have so much transparency when it comes to the wood finishing process?

Why did you use amburana?



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On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The Unified Belt. This non-age stated whiskey is 96 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.
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