How I Write David Perell

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Ryan Holiday is one of the world’s most prolific writers. He’s published sixteen books, written a daily email newsletter every day for the past eight years, has 1.7 million YouTube subscribers, and runs his own creative agency. (Reciting that list is difficult enough to remember, let alone accomplishing all of those things).
This conversation will get you off your butt as a writer. It’s 78-minutes of learning how to generate creative inertia for yourself — because that’s where Ryan thrives. He’s a no-BS writer.  And by “no BS,” I mean: no coddling or making excuses for himself. He just does the work. 
Generating that kind of momentum is exactly what fires me up, and exactly what I teach at Write of Passage. If you’re feeling called to write, you should join one of our programs. I’m telling you: Write of Passage will light a fire inside of you.
I recently heard a story about Ryan that sums him up in a nutshell. His editor called to congratulate him on hitting the #3 spot on the New York Times Bestseller list. His book had only been out for a week. I don’t know about you, but I would be camped out by the phone, biting my nails while I waited for that call. 
But Ryan? Ryan was heads-down writing, halfway done with his next book. And today, you’ll learn exactly how he generates that level of momentum.

SPEAKER LINKS: 
Website: https://ryanholiday.net/
Twitter: https://x.com/RyanHoliday
Instagram: https://www.instagram.com/ryanholiday
Newsletter: https://ryanholiday.net/reading-list/
Books: https://ryanholiday.net/books-courses/

WRITE OF PASSAGE: 
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https://writeofpassage.com/weekly

PODCAST LINKS: 
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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Jerry Seinfeld taught me more about writing than all my English teachers combined. People forget that comedians aren’t just jokesters — they’re writers. And with 10 Emmy Awards, 3 Golden Globes, and a TV show that’s generated over three billion in revenue, it’s safe to say that Jerry Seinfeld is a dang good one. 

In this episode, I share the top ten writing lessons I’ve learned from Jerry Seinfeld over the years. You’ll learn five lessons on getting your work done, and five lessons on making your work great. And buckle up. After 50 years of refining his jokes on stage, Jerry deals out spiky writing advice like cards in a casino. If you’re ready to become a writer who stands out from the masses, then you’re in the right place. Happy listening.

WRITING EXAMPLES: 
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JERRY SEINFELD LINKS: 
Website: https://jerryseinfeld.com/
Twitter: https://twitter.com/jerryseinfeld
Instagram: https://www.instagram.com/jerryseinfeld
Article: https://www.newyorker.com/culture/the-new-yorker-interview/the-scholar-of-comedy

PODCAST LINKS: 
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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You may know Ted as a music historian, and the go-to expert on jazz. Or, you may know him as The Honest Broker on Substack. Either way, he’s the most erudite guest this show has ever seen.

Ted gives a masterclass on the state of our culture at large. What’s up with our obsession with minimalism? Why do we value speed over beauty? Do we even realize that we’re distracting ourselves into oblivion? And, of course, what does this mean for us as writers?

This episode zooms out to look at where we’ve been, where we are, and where we’re going. It’s an upheaval of mediocrity, a call-to-arms for the pursuit of excellence. If you’ve been wanting to reclaim the magic, the beauty, and the awe-struck wonder of the written word, this episode is for you.

WRITE OF PASSAGE:
Want to learn more about the next class Write of Passage?
https://writeofpassage.com/

SPEAKER LINKS:
Website: https://www.tedgioia.com/
Twitter: https://twitter.com/tedgioia
Newsletter: https://www.honest-broker.com/
YouTube: https://www.youtube.com/channel/UCTuRY58GauTM6wHA3_PPWRw
Books: https://www.amazon.com/stores/Ted-Gioia/author/B001ITVXZS

PODCAST LINKS: 
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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Get ready to swap everything you know about business-writing for an unconventional approach that actually works. 

Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups. 

He’s bold like Bezos, but relaxed like Buffett. He cares less about “rising-and-grinding” and more about an honest 40-hour work week. He never white-knuckles his ideas, but shares them freely with the world. As a result, he’s transformed how Internet businesses are being built. 

And it all starts with — you guessed it — getting his best ideas on the page. 

His founder letters stand out (and they’re his favorite thing to write). Whenever he announces a new product, he releases a letter that does three things: builds a devoted fanbase, ramps up excitement, and sheds light on the purpose behind his products. And in this episode, you’ll learn exactly how he does it. 

You’ll learn specific business-writing techniques: from storytelling to structure to word choice. You’ll learn how to find your flow, make writing easier, and use writing to start doing things in the world. 

SPEAKER LINKS: 
Website: https://world.hey.com/jason
Twitter: https://x.com/jasonfried
Medium: https://medium.com/@jasonfried
Books: https://www.amazon.com/stores/author/B002MQ13PQ

WRITE OF PASSAGE: 
Want to learn more about the next class Write of Passage?
Click here: https://writeofpassage.com/

PODCAST LINKS: 
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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From frustrated middle school teacher to Chief Evangelist at Synthesis School. From 46 email subscribers to 165,000. From hating writing to publishing her first book with a major publishing house: The Learning Game. 
What made all of this possible for Ana Fabrega? 
She unlearned how to write. 
In this episode, Ana shares the seven writing principles you should unlearn if you want to fall in love with writing again and reach people with your ideas. Like Ana, your best ideas could have the power to impact hundreds, if not thousands, of people. You just need to share them in a way that resonates. 
If you’re ready to start making an impact with your ideas, then come learn writing for the modern age. 

SPEAKER LINKS: 
Website: https://afabrega.com/
Twitter: https://twitter.com/anafabrega11
Book: https://a.co/d/afR9lkc
Newsletter: https://afabrega.com/newsletter
Instagram: https://www.instagram.com/msfab_learninglab/

WRITE OF PASSAGE: 
Want to learn more about the next class Write of Passage?
Click here: https://writeofpassage.com/

PODCAST LINKS: 
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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This is business writing like you’ve never seen it before. 

Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack messages and the occasional memo. 

“95% of people would not be happy working in the culture that we’ve built. And the 5% who would be have been looking for this their entire lives.” – Sam

In this episode, we go deep (and I mean, deep) into what makes business writing work. Sam reveals how to use writing to:

Create strategic memos

Solve specific problems

Make better decisions

And work twice as fast. 


If you’re interested in learning how to use writing to scale businesses, this one’s for you. 

SPEAKER LINKS: 
Website: http://corcos.io/
Company: https://www.levelshealth.com/
X/Twitter: https://twitter.com/samcorcos
Linkedin: https://www.linkedin.com/in/samcorcos

WRITE OF PASSAGE: 
Want to learn more about the next class Write of Passage?
Click here: https://writeofpassage.com/

PODCAST LINKS: 
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
Learn more about your ad choices. Visit megaphone.fm/adchoices