Creator Upload

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. 1 day ago

    YouTube Is Paying Creators Millions...to Stay?

    Are YouTube's latest monetization and view metric changes a huge win or a total trap for creators? In this episode, Lauren and Josh break down YouTube's new million-dollar exclusivity deals to compete with Netflix, the shift to counting public views from the first frame, and the doubled Partner Program thresholds. Plus, we cover Meta’s massive 29-state lawsuit and ByteDance's new AI copyright deal with the MPA. What you’ll learn: -- Why YouTube is paying top creators upfront millions for platform exclusivity -- How YouTube's new 1st-frame view metric changes public view counts -- What the new doubled YouTube Partner Program monetization thresholds mean for you -- The legal battles hitting Meta and ByteDance’s new AI copyright framework 00:00 New Hair Who Dis 01:13 YouTube Pays Millions for Exclusivity 07:00 Neil Mohan vs Traditional Media Strategy 14:11 Three Types of YouTube Deals 18:23 Why YouTube Needs Hollywood Stars 20:38 YouTube Changes Public View Metric 23:42 Engaged Views vs Vanity Metrics 28:50 Doubling YouTube Partner Program Thresholds 34:10 29 States Sue Meta Over Kids 36:40 ByteDance and MPA AI Agreement 38:15 Outro and Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    YouTube Is Paying Creators Millions...to Stay?

  2. 7 Aug

    LinkedIn's New War on AI Slop, and Disney Links Up with TikTok

    In this episode of Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down the week's biggest news in the creator economy. We give our takes on LinkedIn's new feature to flag inauthentic AI "slop" and explore Disney's groundbreaking partnership with TikTok. What you’ll learn: -- How LinkedIn’s new AI detection tools might affect your reach -- The rules behind the Disney Creator Ambassador program on TikTok -- Why Hank Green is pausing his YouTube channel over AI concerns -- The viral Nantucket antique shop that hung a "No Influencers" sign 00:00 Introduction 00:15 LinkedIn's Anti-AI Slop Button 04:07 The Future of LinkedIn Feeds 09:07 Disney and TikTok Creator Partnership 11:08 Disney Creator Ambassador Program Details 13:41 Why Disney Needs TikTok Creators 16:48 Hank Green Pauses YouTube Channel 21:00 Nantucket Shop Bans Influencers 23:28 Outro and Subscribe Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    LinkedIn's New War on AI Slop, and Disney Links Up with TikTok

  3. 31 Jul

    There's a New Content Creation College Degree in Town (what you need to know)

    Lauren and Josh break down Arizona State University's new BA in content creation and what it means for the maturity of the industry. They also dive into the massive new streaming partnership offering Peacock for free to YouTube Premium subscribers starting in 2027. What you’ll learn in this episode: -- The ins and outs of ASU's new creator degree at the Walter Cronkite School of Journalism -- How traditional media networks like NBC are now partnering directly with YouTube -- Why HBO Max is introducing a TikTok-style short video feed to its platform -- The impact of YouTube finally giving creators the ability to choose Shorts thumbnails Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    There's a New Content Creation College Degree in Town (what you need to know)

  4. 24 Jul

    Creator "Fandom" is Changing (feat. Jim Louderback)

    Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2 earnings from YouTube and Netflix, France’s brand-new social media ban for kids under 15, and YouTube’s official rollout of its new "Shows" feature. In this episode, you’ll learn: -- Why fandom is shifting from mega-conventions to hyper-focused communities -- How YouTube’s $11B+ ad revenue rivals Netflix’s entire business -- The real impact of international social media age bans on app usage -- How to use YouTube's new "Shows" feature to format episodic playlists 00:00 Statue of Liberty & World Cup Craze 01:09 World Cup Stars Explode on Social 04:38 Netflix Q2 Earnings: View Hours vs. Quality 11:31 YouTube Ads Hit Record $11 Billion 14:14 Jim Louderback Joins the Show 15:12 What is Open Sauce? 17:18 How Creator Fandom is Changing 20:20 AI, Drones & Tech at Open Sauce 22:41 VidCon Fans vs. Modern Niche Fans 23:53 France Bans Social Media for Under-15s 26:00 Is Australia’s Teen Social Ban Working? 30:35 YouTube Launches New "Shows" Feature 32:38 Instagram History Feature Request Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    Creator "Fandom" is Changing (feat. Jim Louderback)

  5. 17 Jul

    The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

    Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment. Living with a Merman: https://drive.google.com/file/d/1Cv37Yb_9soxgOI4lTqzgu3Yjrm1AWU8K/view?usp=drivesdk Elder Boy: https://drive.google.com/file/d/1i6cCZxdS1uvUYeLYIlAE_LF8XQfzuIRg/view?usp=drivesdk 00:00 Intro 00:22 Ben Relles' Creator Economy Background 01:04 The History of Netflix Using YouTube Talent 02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link) 06:11 YouTube vs. Netflix: Revenue & Watch Time Battle 09:11 Could YouTube Originals Work Today? 13:31 The Future of Premium Brand Deals on YouTube 16:44 How Creators Are Making Legitimate Movies 20:00 Why AI Filmmaking is the Next Frontier 26:39 What is Make Believe? (Interactive AI Video) 32:49 Outro & Where to Find Ben Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)

  6. 10 Jul

    And the Emmy Goes to...Creators??

    In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to discuss the massive battle for the upcoming FIFA World Cup broadcast rights. 00:00 Intro & Mariska Hargitay 01:44 Will Creators Ever Win Emmys? 02:31 Subway Takes Gets Nominated 05:47 YouTube's Push for TV Ad Dollars 08:32 The First YouTubers to Win Emmys 10:43 Netflix's Deals with Digital Publishers 12:46 Is Netflix Building an "Anti-YouTube"? 16:15 Netflix vs. YouTube: The Watch Time War 19:31 Sam Gutelle on World Cup Broadcast Rights 22:25 Why YouTube Wants Global Soccer 25:07 Improving the Live Sports Viewer Experience 26:24 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    And the Emmy Goes to...Creators??

  7. 3 Jul

    Creators & The World Cup (in our Neighborhood)

    Did you know a creator just broke YouTube's all-time concurrent viewership record? Today we explore the massive creator economy intersections happening at the 2026 World Cup, including CazéTV's record-shattering live streams. We also cover the latest platform updates, including Instagram's new "Your Algorithm" feature and WhatsApp handles. Finally, Sam Gutelle from Tubefilter joins to discuss the launch of the new Mister Rogers YouTube channel and why his slow-paced, emotional content is the exact opposite of today's typical high-retention tactics. What you'll learn: -- How traditional media is partnering with creators for live sports. -- Why platforms are suddenly giving users more algorithm control. -- The strategy behind putting Mister Rogers on YouTube Shorts. Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    Creators & The World Cup (in our Neighborhood)

  8. 26 Jun

    We Went to Cannes Lions (What You Need to Know)

    In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about. What you’ll learn: -- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs. -- The critical difference between creators, influencers, and personalities. -- Why comparing YouTube views to Nielsen television ratings is a massive mistake. -- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools. 00:00 Introduction & Cannes Heat 02:02 Is Cannes a Corporate Boondoggle? 05:31 The Rise of the Creator Track 08:12 PepsiCo's Creator Strategy Shift 12:26 Tubefilter & Comscore Roundtable 12:58 Creators vs. Influencers vs. Personalities 16:36 YouTube Views vs. Nielsen Ratings 22:31 Facebook Creator Studio Returns 26:48 Hot Ones Spinoff on Netflix Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    We Went to Cannes Lions (What You Need to Know)
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About

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Information

  • Creator
    Tubefilter
  • Years Active
    2020 - 2026
  • Episodes
    308
  • Rating
    Explicit
  • Copyright
    © Tubefilter
  • Show Website
    Creator Upload

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