270 episodes
Ad Age Marketer's Brief E.J. Schultz & Adrianne Pasquarelli
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- News
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Behind Pabst’s embrace of ‘alternative’ marketing
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans
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How Vuori’s new CMO plans to build the brand
Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion
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How eBay is using AI to recommend products and improve creative
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends
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How Opill is marketing the first over-the-counter birth control pill
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
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How Smucker is adjusting its media mix to reach Gen Z
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
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How Babylist grew from a baby registry site to a $400 million media and commerce business
Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI