B2B Growth Sweet Fish

The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.

In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.

Join as we discuss:Is YouTube the next big frontier for B2B?How to future-proof your content strategyWhy 'building an audience' is replacing 'generating leads'
Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative.

Connect with us:

James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/ 
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Too many people hear podcasts and think of interviews. 
Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content. 

Join us as we discuss:Building an Audience vs. Generating LeadsWhy you can’t build a brand with an ABM podcastThe power of personality-led content

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.

Join as we discuss:
What can IBM do to reinvent themselves Leaning in to tell your story betterIs IBM so big that they don’t need to (or even can) promote themselves?
Connect with us: 

James Carbary: https://www.linkedin.com/in/jamescarbary/

Sara Pion: https://www.linkedin.com/in/pion/

John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Nathan Burke: https://www.linkedin.com/in/nathanwburke/

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers. 

Connect with us: 

James Carbary: https://www.linkedin.com/in/jamescarbary/


Sara Pion: https://www.linkedin.com/in/pion/

John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Nathan Burke: https://www.linkedin.com/in/nathanwburke/

We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? 

Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make. 

Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/