Beyond The Billboard

Kirsty Carlson & Livia Brown

5.0 (4)
MARKETING
EVERY TWO WEEKS

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

1 DAY AGO

A Client's Point of View with Silke Bucker

In this episode, we’re joined by Silke Bucker, for an honest conversation about what clients really value from the OOH channel as a medium in the media mix. We unpack the importance of trust, accountability, and measurable impact and why strong creative only works when it’s backed by clear strategy. Silke shares some of her favourite OOH campaigns and how confidence is built through OOH for consumers. A must-listen for agencies, media owners, and marketers who want to better understand the client perspective and elevate the way they approach OOH.

37 min
29 JAN

The Attention Dividend: OOH Research & Insights with Steve Bernard

We dive deep into the evolving world of attention in OOH advertising. Steve Bernard, Head of Insight at Ocean Outdoor, joins us to unpack “The Attention Dividend”, what it means for brands, how attention is measured, and why OOH continues to outperform in capturing real human engagement. From cutting-edge research to practical insights for planners and marketers, Steve breaks down the science behind attention and the opportunities it unlocks for smarter OOH strategies.

29 min
15 JAN

Making of Great OOH: From Idea to Installation with Dexter Fox

In this episode, we are joined by Dexter Fox, Head of Sales at Wayout Group SA, who shares practical insights on how great ideas become reality and the collaboration needed to bring OOH to life. Co-hosts Kirsty and Livia share some of what they want to see more of in the South African landscape.

25 min
11/12/2025

Powering growth in OOH: through technology with Andrew Brunton

We sit down with Andrew Brunton, Executive Managing Director for EMEA at Billups, to explore how technology is accelerating growth in OOH across Europe, the Middle East and Africa. Andrew unpacks the regional nuances shaping OOH strategy, the rising importance of contextually relevant creative, and the critical role of reporting effectively. We look at the evolving measurement landscape and why its transparency and physical presence continue to give brands an edge in a world of digital noise.

29 min
30/11/2025

Luxon Data Solutions: OOH measurement with Philip Evans

In the third instalment of our South African OOH measurement series, we sit down with Philip Evans, Founder & Sales Director of Luxon Data Solutions, to unpack their innovative approach to measuring OOH. We explore Luxon’s methodology, the technology behind their data and how their solution is helping sharpen planning and reporting in the local OOH landscape. This episode offers a clear, practical look at how measurement is evolving and what it means for media owners, agencies, and brands.

28 min
20/11/2025

The OG Influencer: Behind the Campaign

We pull back the curtain on one of the most ambitious and talked-about OOH collaborations in South Africa, The OG Influencer campaign. For the first time, nine media owners came together under one powerful idea to showcase the true impact of Out of Home, where the medium was the message. From concept to execution, this episode goes behind the scenes of how Co-hosts Livia and Kirsty bought this campaign to life under their DOOH.co.za platform, they brought the industry together proving once again that when Out of Home unites, the results are unmissable. We are joined by Roanna Williams, Co-Founder and Chief Creative Officer of Boundless, and Lauren Dixon-Paver, Social Art Director at Boundless, to unpack how creativity, collaboration, and a shared belief in the power of the medium made this campaign possible.

34 min
06/11/2025

Creative Bravery in OOH with Dean Oelschig

In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard. If you believe great creative deserves a bigger stage (literally), this one’s for you.

38 min
23/10/2025

CortexX: Precision Planning in OOH - Primedia Out of Home

In this episode we sit down with Genevieve Coward, Deputy CEO at Primedia Outdoor, and Alice Wagenaar, Strategy & Intelligence Head, to unpack the power of data-driven OOH planning. We explore the launch of CortexX, Primedia’s new AI-informed media precision planning tool that’s set to transform how campaigns are planned and measured. From navigating South Africa’s fragmented OOH data landscape to balancing fixed measurement like OMC’s ROAD 2.0 with real-time audience insights, Genevieve and Alice share how data and intelligence are reshaping the way brands connect with audiences in the physical world. If you’ve ever wondered how AI and data are redefining the future of OOH, this one’s not to be missed.

36 min

5

out of 5

4 Ratings

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

Creator

Kirsty Carlson & Livia Brown
Years Active

2024 - 2026
Episodes

55
Rating

Clean
Copyright

© 2026 Beyond The Billboard
Show Website

Beyond The Billboard