Builder Funnel Radio

Spencer Powell

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

  1. 406 - How to Successfully Hire Your First Sales Person

    5 DAYS AGO

    406 - How to Successfully Hire Your First Sales Person

    Struggling to step away from sales in your remodeling or custom building business? This podcast breaks down the five critical steps to building a sales system that doesn’t rely on you to close every deal. Drawing from real-world experience, Spencer shares how to document your process, create a productized design offer, increase lead flow, train and manage a sales team, and structure the right compensation plan. If you’re ready to free up your time, scale your business, and build a repeatable revenue engine, this is a must-listen.

    23 min
  2. 405 - My Thoughts on Social Media for Marketing - FLASHBACK

    8 APR

    405 - My Thoughts on Social Media for Marketing - FLASHBACK

    Many remodelers expect social media to be a major lead generator, but the data tells a different story. In this throwback episode, Spencer explains why social media typically drives only a small percentage of leads and is far more valuable as a trust-building and nurturing tool. He walks through how prospects often discover your business through channels like Google or referrals, then use social media to validate your credibility, see your work, and get a feel for your brand before reaching out. Spencer also highlights why social media’s impact is often underreported in analytics and how it plays a critical supporting role in converting leads into customers. If you’ve been over-prioritizing social media for lead generation, this episode will help you rethink its true role in your marketing system.

    9 min
  3. 404 - 10 Marketing & Sales KPIs that Actually Matter for Remodelers & Custom Builders - FLASHBACK

    1 APR

    404 - 10 Marketing & Sales KPIs that Actually Matter for Remodelers & Custom Builders - FLASHBACK

    Most remodelers focus on vanity metrics like clicks and impressions instead of what actually drives revenue. In this throwback episode, Spencer breaks down the marketing and sales KPIs that truly matter, starting with cost to acquire a customer and how it compares to your gross margin. He walks through the full funnel—from leads to marketing qualified leads, sales qualified leads, meetings, and customers—so you can better understand where your pipeline is working or breaking down. If you want to stop guessing and start scaling with data, this episode highlights the metrics that actually move the needle.

    19 min
  4. 403 - State of Marketing Report What Remodelers Need to Know

    28 MAR

    403 - State of Marketing Report What Remodelers Need to Know

    In this episode, Kai and Spencer analyze HubSpot's 2026 State of Marketing Report, exploring key trends like AI's impact, multi-channel marketing, and content strategies for remodelers and builders. They discuss how to leverage these insights to boost marketing ROI and stay ahead in a competitive industry.

    52 min
  5. 402 - Remodelers, Here’s How to Shift from Large Paid Ads Budgets to Organic Leads - FLASHBACK

    25 MAR

    402 - Remodelers, Here’s How to Shift from Large Paid Ads Budgets to Organic Leads - FLASHBACK

    Many remodelers ask how to shift their marketing budget, especially when moving from heavy paid ads to a more organic strategy. In this throwback episode, Spencer walks through how to evaluate whether you should actually reduce your ad spend or simply add new channels alongside it. He explains why scaling a channel that’s already working is often the best move, how cutting budget too early can create a dip in leads, and the smarter approach of layering in SEO and organic efforts to improve your overall cost to acquire customers.

    10 min
  6. 401 - Intro to Claude: The Tool Our Team Can't Stop Using

    21 MAR

    401 - Intro to Claude: The Tool Our Team Can't Stop Using

    In this episode, Kai and Spencer explore the capabilities of Claude AI, its skills system, and how it compares to ChatGPT. Learn practical workflows for content audits, SEO, and content creation using Claude's advanced features.

    28 min
  7. 400 - Builder Funnel vs. Hiring an In-House Marketer

    17 MAR

    400 - Builder Funnel vs. Hiring an In-House Marketer

    Many remodelers wonder whether they should hire a marketing agency or bring someone in-house. Spencer breaks down the pros and cons of each approach and explains why the right choice often depends on your stage of growth and marketing budget. He discusses the challenge of expecting one in-house marketer to handle SEO, ads, writing, design, and analytics, and why agencies can provide multiple specialized skill sets for a similar investment.

    21 min
  8. 399 - Is AI Going to Replace Marketing Agencies (Our Honest Take)

    14 MAR

    399 - Is AI Going to Replace Marketing Agencies (Our Honest Take)

    This episode explores the capabilities and limitations of AI in marketing, focusing on its impact on marketing agencies and how businesses can leverage AI effectively. Hosts Kai and Spencer share insights on AI's current functions, strategic considerations, and the human element essential for success.

    43 min
See All (500)

About

Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.

Information

  • Creator
    Spencer Powell
  • Years Active
    2017 - 2026
  • Episodes
    500
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Builder Funnel Radio

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