Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
EP173: How to John Madden Your Music Marketing
On episode, Corrin and Jack discuss how to "John Madden" your marketing campaigns with a post mortem analysis! Learn how post mortems can help you uncover the strengths and weaknesses of any kind of campaign, what metrics to look for, and how to use that data to define the next step in your music marketing!
EP172: Back To Basics: What You'd Do If You Were Starting From Scratch In Music
On this episode of Creative Juice, Corrin and Jack go way back to basics to discuss what they would if they were kicking off their music from scratch! Spoiler: Jack is in the process of actually starting from scratch! Learn how to block out your time for maximum effect, break through creative ruts, and evaluate where to focus your marketing.
EP171: How Randy Nichols and Underoath's Livestream Broke The Mold
On this special episode of Creative Juice, Corrin and Jack are joined by artist manager and music tech expert Randy Nichols to discuss his career and how he helped his clients in Underoath make a massive impact with a series of livestream shows! Learn how Randy got started in the industry and began managing artists, the strategies and tools Underoath used to create a killer livestream, and how they got it all done fast with a small team!
EP170: Auctions, Scarcity, and Selling Your Music
On this episode of Creative Juice, Corrin and Jack discuss the core sales concepts of scarcity, exclusivity, urgency and dive into the topic of auctions, digital products, and even NFTs! You'll understand the importance of these sales concepts and how they help make your offer compelling to your fans, whether you're selling merch, music, digital products, or anything in between.
EP169: I'm Burned Out in My Music Career, Now What?
On this episode of Creative Juice, Corrin and Jack go deep into talking about burnout as our hosts talk about their own burnout experiences and share insights from other creatives at IndieX agency as well! Learn why Corrin is feeling burn out, what processes to follow when you're feeling stuck, and how to keep your marketing going even when you're not.
EP168: Back to Basics: The Temperature of Your Fan Base
On this episode of Creative Juice, Corrin and Jack go back to basics to discuss the various temperates of fans in your audiences and how that will inform your marketing! Learn the differences between cold, warm, and hot audiences and the strategies that you can use for each of these traffic temperatures to grow your fan base.