Curation Conversations

Multilocal
  • 5.0 (1)
  • TECH NEWS
  • MONTHLY

Curation Conversations is a monthly podcast from curation experts Multilocal. Each episode features open, honest dialogue with industry leaders from brands to agencies to media owners, diving into the good, the bad, and the sometimes-ugly side of digital advertising. Hosted by Fern Potter, Multilocal’s SVP Growth & Strategy, guests are encouraged to speak openly, no holding back, because only real conversations drive real change.

Episodes

  1. Clarity Through Curation: Amanda DeVito of Butler/Till Transparent Approach to Media

    2 DAYS AGO

    Clarity Through Curation: Amanda DeVito of Butler/Till Transparent Approach to Media

    Fern Potter speaks with Amanda DeVito, CMO of Butler/Till on how curation is transforming the way agencies think about transparency, purpose and growth. From aligning storytelling with strategy to using AI as a creative force-multiplier, Amanda explains how curation connects people and platforms in a way that creates a measurable, meaningful impact.

    24 min
  2. John Piccone of Adform on Curation as the Safe Way to Find New Audiences 

    1 OCT

    John Piccone of Adform on Curation as the Safe Way to Find New Audiences 

    Fern Potter talks with John Piccone, Regional President at Adform Americas, about how curation is transforming advertising. They cover smarter targeting with curated inventory, merging identity signals for reach, and how Martech, AdTech, and creative are converging - with AI driving the future of media decisions

    28 min
  3. Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

    16 SEPT

    Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

    How can brands balance scale, safety, and quality in programmatic media?  Jerry Daykin, Restaurant Brands International, talks with Multilocal’s Fern Potter  about how Burger King and Popeyes approach media investment . Jerry shares his views on why brand safety and transparency matter, how curation ensures relevance, and why advertising should fund, not disrupt, great content.

    4 min
  4. Onetag's Filippo Gramigna: Smarter data, brand sustainability, and curation that works

    7 JUL

    Onetag's Filippo Gramigna: Smarter data, brand sustainability, and curation that works

    In this episode of Curation Conversations, Fern Potter, SVP Strategy & Growth at Multilocal, talks with Filippo Gramigna, Co-CEO of Onetag, about some of the most pressing challenges in digital advertising today. They explore how smarter use of data drives better decisions, why brand sustainability goes beyond a buzzword, and how curationcan fuel healthy competition when done right. It’s a candid conversation on making curation work in a complex media landscape.

    39 min
  5. WPP's James Harris: Why storytelling in advertising needs Curation.

    9 JUN

    WPP's James Harris: Why storytelling in advertising needs Curation.

    In the debut episode of Curation Conversations, podcast host Fern Potter, SVP Strategy & Growth at Multilocal, sits down with James Harris, VP Planning & Strategy at WPP, for a candid discussion on the evolving role of storytelling in advertising and importantly why it needs curation now more than ever. Together, they unpack the power of connecting audiences through meaningful narratives, explore how curation elevates creativity, and discuss how marketers can navigate the fragmented media landscape. From the open web vs. walled gardens debate to the accelerating role of AI, James shares a strategic lens on where the industry is heading, and what it will take to thrive in a world where media, creative, production, and technology must work in sync. Tune in for a conversation that gets to the heart of where advertising is heading and how curation can help shape what’s next.

    25 min
  • 5 Episodes

About

Curation Conversations is a monthly podcast from curation experts Multilocal. Each episode features open, honest dialogue with industry leaders from brands to agencies to media owners, diving into the good, the bad, and the sometimes-ugly side of digital advertising. Hosted by Fern Potter, Multilocal’s SVP Growth & Strategy, guests are encouraged to speak openly, no holding back, because only real conversations drive real change.

Information

  • Creator
    Multilocal
  • Years Active
    2K
  • Episodes
    5
  • Rating
    Explicit
  • Copyright
    © Multilocal
  • Show Website
    Curation Conversations