191 episodes
Pipeline Visionaries Caspian Studios
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- Business
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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Why You Can Never Spend Too Much Time with Your Customers
Learn from Alison Lindland, CMO at Movable Ink, about gleaning insights from your customer advisory board.
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How CMOs Should Think About Building a Strategic Narrative
Learn from Andy Raskin, Strategic Narrative Consultant, about crafting your strategic narrative and getting CEO buy-in.
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The Buyer’s Journey is the New Brand
Learn from Kelly Hopping, CMO at Demandbase, about collaborating with sales on ABM strategy, and making sales love the marketers.
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Creating a Total Social Strategy to Hype New Products
Learn from Katie Berg, VP of Marketing at Klue, about building high quality content for your core audience.
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Getting Crafty as a Lean, Mean Team
Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based conjecture.
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Where to Play and How to Win
Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play.
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