E-Coffee with Experts

Digital Web Solutions

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  1. 12 HR AGO

    Jimmy Rippon: How Digital PR Helps Brands Win In AI Search

    In this episode, Austin Willman sits down with Jimmy Rippon, Global Head of Demand Gen at Swoop, to break down how AI search, digital PR, first-party data, and demand generation are reshaping modern SEO strategy. Jimmy explains why Google and LLMs now care more about your brand mentions, entity consistency, and off-site authority than just your website alone. The conversation dives deep into digital PR, AI fluency, revenue attribution, sales-call-driven content strategies, and how marketers must evolve into “marketing engineers” to stay relevant. You’ll learn: - Why digital PR is becoming essential for AI visibility - How first-party data creates an unfair SEO advantage - Why websites are shifting from discovery tools to conversion engines - How AI is changing content strategy and search behavior - What modern SEO teams should measure beyond rankings - Why soft skills and AI orchestration will define future marketers - How startups can outperform enterprise brands through speed and agility If you're a founder, SEO leader, demand gen marketer, agency owner, or growth operator trying to understand the future of search marketing, this episode is packed with actionable insights. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 03:10: Why Digital PR Matters More Than Ever 03:10 - 05:00: Building Brand Trust In AI Search 05:00 - 06:45: SEO Is Becoming Revenue Marketing 06:45 - 08:40: Why Attribution Is Getting Harder 08:40 - 10:20: The New Role Of SEO Teams 10:20 - 12:10: Startup Agility Vs Enterprise Marketing 12:10 - 14:00: Getting Buy-In Across Departments 14:00 - 16:10: Why Websites Are No Longer Discovery Tools 16:10 - 18:30: Using Sales Calls For Content Ideas 18:30 - 20:30: First-Party Data As A Competitive Advantage 20:30 - 22:20: Funding Trends And Startup Growth Insights 22:20 - 24:30: Why AI Fluency Is Now Mandatory 24:30 - 26:20: The Rise Of Marketing Engineers 26:20 - 28:10: The Future Of Junior Marketing Roles 28:10 - 30:00: Link Building In The AI Search Era 30:00 - 32:59: Final Thoughts And Closing Advice  Connect with Jimmy Rippon  https://www.linkedin.com/in/jimmyrippon/  http://swoopfunding.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    33 min

  2. 1 DAY AGO

    Kelley Bertoli: Why Most E-commerce Brands Fail At Customer Retention Marketing

    What does it really take to build customer loyalty in today’s digital-first world? In this episode of E-Coffee with Experts, Kelley Bertoli, Director of Digital Marketing at Greyson Clothiers, shares how premium brands approach retention, personalization, CRM, email marketing, SMS, and AI without losing the human touch. From growing digital businesses from the ground up to leading retention strategies for a premium apparel brand, Kelley talks about the importance of building long-term customer relationships instead of relying only on constant acquisition and discounts. We also dive into: - Why retention matters more than ever - The most overlooked CRM and email marketing metrics - How AI is improving workflows without replacing creativity - Personalized customer journeys that actually feel authentic - Advanced lifecycle marketing strategies - SMS and app push notification best practices - Conversational AI in eCommerce - Building loyalty for premium consumers This episode is packed with practical insights for founders, marketers, e-Commerce leaders, CRM specialists, and growth teams looking to improve customer engagement and retention. If you’re interested in digital marketing, lifecycle marketing, customer loyalty, AI in marketing, or e-Commerce growth strategies, this conversation is for you. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Intro 01:00 - 03:20: Kelley’s Journey Into Digital Marketing 03:20 - 05:05: Retention vs Acquisition For Premium Brands 05:05 - 07:05: The Most Ignored CRM & Revenue Metrics 07:05 - 09:40: How Grayson Uses AI In Marketing Workflows 09:40 - 11:10: AI Tools Kelley Uses Personally & Professionally 11:10 - 13:00: Advanced Email Lifecycle & Post-Purchase Strategies 13:00 - 14:25: Personalization Without Feeling Artificial 14:25 - 16:10: The Real Metric Behind Retention Success 16:10 - 18:45: App Push Notifications vs SMS Marketing 18:45 - 21:40: AI, Human Connection & The Future Of Retention 21:40 - 22:53: Advice For Young Marketers & Closing Thoughts  Connect with Kelley Bertoli  https://www.linkedin.com/in/kelley-bertoli/  http://greysonclothiers.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    23 min

  3. 2 DAYS AGO

    Aaron Rachlow: Why GEO Strategy Isn't Your Biggest Priority

    In this episode of E-coffee with Experts, Aaron Rachlow, SEO Director at Bear Fox Marketing, explains why modern marketers must rethink traditional SEO metrics as AI search, LLM visibility, and zero-click environments reshape digital strategy. Instead of chasing impressions and keyword positions, today’s smartest agencies focus on conversions, lead quality, and measurable ROI. Aaron shares how his team evaluates clients using a technical, content, and authority scoring framework, then builds a six-month roadmap designed to generate business impact first. He also explains why brand mentions now influence AI visibility more than backlinks alone, and how small businesses can compete without enterprise-level budgets. You’ll learn how GEO and LLM optimization actually fit into a broader search-everywhere strategy, why traffic drops don’t always mean revenue drops, and how agencies should combine SEO with paid media to maximize limited marketing budgets. If you’re a founder, marketing leader, or agency strategist navigating the future of AI-driven search, this conversation will change how you measure success in SEO. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:45: Introduction 00:45 - 02:05: Learning SEO the Hard Way 02:05 - 03:20: Evaluating New SEO Clients 03:20 - 05:05: Technical SEO Mistakes Businesses Make 05:05 - 06:45: Why Educating Clients Builds Trust 06:45 - 08:30: AI Search and Zero-Click Reality 08:30 - 09:55: Why Revenue Matters More Than Traffic 09:55 - 11:30: GEO, AEO, and Search Visibility Explained 11:30 - 13:10: Best Tools for AI Search Tracking 13:10 - 14:40: Brand Mentions vs Traditional Backlinks 14:40 - 16:20: Why AI Traffic Converts Better 16:20 - 18:05: Combining SEO and Paid Advertising 18:05 - 19:55: Building Better SEO Reporting Systems 19:55 - 21:40: Balancing SEO Risks and Experiments 21:40 - 24:20: Leading SEO Teams in the AI Era 24:20 - 26:05: Why Agencies Overfocus on GEO 26:05 - 27:55: The Danger of Overusing AI Content 27:55 - 31:13: Final Thoughts on the Future of SEO  Connect with Aaron Rachlow  https://www.linkedin.com/in/aaronrachlow/  http://bearfoxmarketing.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    31 min

  4. 6 DAYS AGO

    Alex Milshtein: Stop Chasing Keywords Start Building Authority

    In this episode, Alex Milshtein, Head of Organic Growth at AutoDS, breaks down what SEO actually looks like in the AI era, and why old-school SEO strategies just aren’t enough anymore. We talk about why chasing rankings and traffic is becoming less important, and why brands now need to focus on authority, visibility, and being mentioned across the internet. Alex shares how AutoDS rebuilt its SEO strategy by connecting content, YouTube, PR, product, and growth teams instead of keeping everything siloed. He also explains his “second-wave backlink” strategy for earning powerful backlinks naturally, why digital PR is massively underrated right now, and why long-tail educational content is winning in AI search. If you’re a founder, marketer, SEO, or growth leader trying to figure out where search is heading next, this episode is full of practical ideas you can actually apply. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:00: Introduction 01:00 - 03:20: Fixing a Broken SEO Structure 03:20 - 05:40: Why SEO Cannot Work in Silos 05:40 - 07:10: Using Content to Build Trust 07:10 - 08:30: The 12-Hour YouTube Education Strategy 08:30 - 10:00: Why Consistent Messaging Matters in AI Search 10:00 - 12:00: AEO and “Answer First” Content 12:00 - 13:40: Education Content vs Comparison Content 13:40 - 15:20: “Be the Citation or Appear in It” 15:20 - 17:00: Building Downstream Content Paths 17:00 - 18:40: Internal Linking and SEO Structure 18:40 - 21:00: The Second-Wave Backlink Strategy 21:00 - 23:00: Getting High Authority Backlinks Naturally 23:00 - 25:00: Why Digital PR Is Underrated 25:00 - 27:00: Finding Winning Content Ideas 27:00 - 29:00: Cross-Team SEO Brainstorming 29:00 - 31:20: SEO Advice for 2026 31:20 - 33:10: Why Long-Tail Keywords Win 33:10 - 35:30: The Viral “Editor’s Cut” Campaign 35:30 - 38:00: Why Unique Brands Stand Out 38:00 - 40:30: Final Thoughts  Connect with Alex Milshtein  https://www.linkedin.com/in/alex-milshtein-20836061/  https://www.autods.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    41 min

  5. 7 MAY

    Ismael Garcia: Micro Entrepreneurs Replacing Traditional Marketing Specialists

    In this episode, Ismael Garcia, CMO at Civitatis travel app, breaks down the exact strategies helping their team stay ahead in the new era of AI-driven search visibility. From automating millions of customer reviews to scaling content production without growing the team, this conversation explores what modern marketing teams need to do differently in a world shaped by Google AI Overviews, YouTube search, GEO, and LLM discovery. You’ll learn how Ismael: - Reduced manual review processing by 95% using AI - Increased content production 6x without hiring more people - Uses GEO strategies to improve AI search visibility - Aligns SEO, PR, social, affiliates, and content teams together - Builds authority through reviews, UGC, and brand mentions - Uses digital PR to influence generative search rankings - Tracks the signals that actually matter in modern SEO We also dive into why traditional SEO alone is no longer enough, how YouTube and Reddit are shaping AI search results, and why customer trust signals are becoming more important than backlinks. If you're a founder, marketer, SEO strategist, or growth leader trying to understand where search is heading next, this episode gives you a practical framework for adapting your content and growth strategy before the market catches up. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:51: AI Hype vs Real Business Impact 00:51 - 03:10: Using AI To Analyze Millions Of Reviews 03:10 - 04:20: Scaling Content Production Without Hiring 04:20 - 05:15: Why Reviews Matter In AI Search 05:15 - 07:30: The Strategy Behind Getting More Reviews 07:30 - 08:00: Human Connection In Modern Marketing 08:00 - 09:45: AI Video Content And YouTube Growth 09:45 - 11:10: Building A Creator Community Around Travel 11:10 - 14:00: GEO Strategy And AI Search Visibility 14:00 - 15:45: What Influences LLM Search Rankings 15:45 - 18:40: Why Digital PR Matters More Than Ever 18:40 - 20:00: Marketing Metrics That Still Matter 20:00 - 21:20: Brand Search And Customer Retention 21:20 - 22:40: GEO Tools And Visibility Tracking 22:40 - 25:20: Turning Data Into PR Stories 25:20 - 27:30: Skills Needed In Modern Growth Teams 27:30 - 28:30: Why Curious Generalists Are Winning 28:30 - 30:00: Building Brands Around Human Experiences 30:00 - 31:20: Travel, Emotion, And Customer Experience 31:20 - 33:33: Final Advice For Founders And Marketers  Connect with Ismael Garcia  https://www.linkedin.com/in/garciaismael/  http://www.civitatis.com/en/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    34 min

  6. 6 MAY

    Richard Conway: Why AI Agents Will Replace Traditional Search Journeys

    In this episode, Richard Conway, CEO at The Optimisers, explains what agentic search, LLM visibility, and AI-driven commerce mean for founders, marketers, and digital leaders today. Instead of optimizing only for Google rankings, companies now need structured data, brand authority, trusted citations, and machine-readable content that AI assistants can confidently recommend. He shares how forward-thinking organizations are preparing for a world where agents, not humans, choose products, compare vendors, and complete purchases automatically. We also explore why website traffic is declining while conversions stay stable, how zero-click behavior is reshaping attribution, and what signals help brands appear inside ChatGPT-style search environments. Richard also breaks down how agencies are building internal AI systems, multi-agent workflows, and data infrastructure to future-proof client performance. If you’re responsible for SEO strategy, digital PR, demand generation, or growth leadership, this conversation will help you prepare for the next evolution of discovery. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:41: Introduction 00:41 - 02:28: Why AI Agents Need Trust and Clean Data 02:28 - 04:17: Building Brand Authority for LLM Search 04:17 - 05:53: Why Old SEO Tactics Will Not Last 05:53 - 07:53: The Story Behind The Optimizers 07:53 - 10:12: Failed Business Ideas and Entrepreneur Lessons 10:12 - 12:59: Biggest SEO Mistakes Small Businesses Make 12:59 - 15:28: Ethical SEO and Building Long-Term Trust 15:28 - 18:34: Why Tracking AI Search Is So Difficult 18:34 - 21:59: Agentic Commerce and the Future of Websites 21:59 - 24:28: Helping Clients Prepare for AI Discovery 24:28 - 26:48: AI Systems Transforming Agency Operations 26:48 - 27:47: Final Thoughts and Where to Connect  Connect with Richard Conway  https://www.linkedin.com/in/pureseo/  http://theoptimisers.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    28 min

  7. 6 MAY

    Adi Klevit: How Smart SOP Systems Help Founders Scale Faster

    In this episode, Adi Klevit, CEO & Founder at Business Success Consulting Group, explains how agencies and service businesses can systemize operations, capture tribal knowledge, and build scalable workflows that actually support growth. If you're running a marketing agency, digital business, or scaling team, this conversation shows where documentation delivers the biggest ROI, and how to start even if you’re short on time. We cover: - Why undocumented processes block business growth - The biggest operational gaps inside agencies today - How to extract knowledge from your team before it disappears - Where AI improves workflows (and where it creates chaos) - How to prioritize which SOPs to build first - The real difference between tools like Scribe and true process systems - How founders remove themselves from daily operations Adi also shares her framework for turning internal workflows into scalable execution engines that improve consistency, delegation, and client delivery performance. Whether you're building a lean AI-enabled agency or preparing your company for scale, this episode gives a practical roadmap to systemise your business the right way. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:57: Why AI Without Systems Creates Chaos 00:57 - 02:21: First Steps To Fix Business Processes 02:21 - 03:03: Biggest SOP Problems Inside Agencies 03:03 - 05:12: How Adi Started Her Process Consulting Business 05:12 - 06:51: How Their Documentation Process Works 06:51 - 08:06: Testing SOPs Before Team Rollout 08:06 - 09:36: Creating Consistent Team Knowledge Systems 09:36 - 10:45: Why Departments Struggle To Communicate 10:45 - 11:43: Making SOPs Simple And Actionable 11:43 - 14:07: Using Scribe And SOP Tools Effectively 14:07 - 16:03: How AI Improves Business Workflows 16:03 - 17:56: AI, Data Analysis, And Faster Decisions 17:56 - 19:24: Why Human Judgment Still Matters 19:24 - 21:05: Adi’s Daily Habits And Productivity Systems 21:05 - 23:25: How Small Businesses Can Start SOPs 23:25 - 24:31: Where To Connect With Adi Klevit 24:31 - 26:18: Final Thoughts  Connect with Adi Klevit  https://www.linkedin.com/in/adiklevit/  https://bizsuccesscg.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    26 min

  8. 5 MAY

    Paula Milam: What Most Companies Get Wrong About AI Marketing

    In this episode, Paula Milam, Founder & CEO of TrueStar Marketing, breaks down what’s really happening in marketing right now, and why AI on its own isn’t enough. The real advantage comes from blending strong brand positioning, solid data, and actual human expertise. With tools like ChatGPT, Claude, and Google AI making execution faster and easier, a lot of founders are starting to think strategy is becoming commoditized. Paula explains why that thinking can backfire, and what actually separates teams that get real results. It’s not just about using AI, but about having clear processes, clean and structured CRM data, and focusing on what truly drives revenue. We also get into how answer engines decide what content to trust, why technical SEO is becoming even more important in an AI-driven search landscape, and how things like schema and structured content play a role in whether you get surfaced or ignored. If you’re leading marketing for a growing company or running an agency, this conversation will give you a much clearer perspective on what matters now—from the KPIs you track to how you retain clients, use AI effectively, and keep the human edge where it actually counts. Along the way, we touch on the balance between AI and human strategy, what’s changing in SEO and AEO, why trust signals are becoming critical, how better CRM structure can unlock growth, and what it really takes to build a marketing agency that lasts in the next wave of AI. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:14: Introduction 00:14 - 01:04: AI is changing marketing fast 01:04 - 03:10: Why AI tools alone are not enough 03:10 - 05:00: Staying competitive in a commoditized world 05:00 - 07:30: Lessons from building multiple agencies 07:30 - 09:15: The power of team and culture 09:15 - 11:30: How teams should use AI effectively 11:30 - 13:30: Guardrails and risks of AI in business 13:30 - 15:30: Combining brand and data (art vs science) 15:30 - 17:45: Trust, AI, and human behavior 17:45 - 20:30: The future of AI and customer trust 20:30 - 23:00: Using data, analytics, and KPIs 23:00 - 25:30: What actually drives business results 25:30 - 28:00: First 90 days with a client (quick wins) 28:00 - 30:00: Scaling clients and building trust 30:00 - 32:16: Final advice on building a business  Connect with Paula Milam  https://www.linkedin.com/in/paulacomettomilam  https://trustarmarketing.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    32 min
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Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

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  • Creator
    Digital Web Solutions
  • Years Active
    2025 - 2026
  • Episodes
    317
  • Rating
    Clean
  • Copyright
    © Copyright 2023 Digital Web Solutions
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    E-Coffee with Experts