EP. 4 Parabola’s rebrand: Lessons learned in creating Parabola's new brand identity

In this episode, we reflect on the launch of Parabola's new brand identity. We cover what went well, what could have gone better, and what the team would do differently next time. We discuss how to execute a successful launch and make it customer-focused.

Hosts

• Sam Viskovich, Founder at UTTR
• Ben Pollack,  Head of Marketing at Parabola