From Zero to 1,000+ Google Reviews: Dr. Joe Pazona’s Practice Growth Strategies

Frustrated by bureaucracy and lack of control in multi-specialty clinics and hospital settings? Dr. Joe Pazona felt the same before opening his private practice in 2020. Despite the pandemic, he overcame zero revenue and operational hurdles by being gritty and adapting resourcefully. In this episode, Dr. Pazona shares the strategies he used to grow his successful practice to three locations, highlighting the importance of core values, team investment, and digital marketing to attract your ideal patient.

Dr. Joe Pazona is a board-certified urologist with over 15 years of experience. He is the founder and President of VirtuCare, a telemedicine platform, and Pazona MD, a leading urology practice in Nashville.

In this episode, Kevin and Dr. Pazona will discuss:

- Dr. Pazona's path to urology

- The hurdles of starting his practice during the pandemic

- How core values strengthen your practice’s foundations

- Harnessing digital marketing and Google reviews for growth

- How to find the right people and build the right team

- Fostering strong patient relationships with exceptional care

- How to create a positive work culture with open communication

- Effective marketing strategies to attract and retain patients

- Shifting from fee-for-service to alternative revenue streams

- Tips for continuous self-development for urologists

- And other topics…

Dr. Joe Pazona is a board-certified urologist with over 15 years of experience caring for patients. He is the founder and President of the telemedicine platform, VirtuCare and Pazona MD, a top urology practice in Nashville. Dr. Pazona specializes in minimally invasive surgical techniques, including no-needle, no-scalpel vasectomy procedures, Axonics therapy for urinary incontinence, and Urolift for enlarged prostates. He is passionate about transforming healthcare through innovative practices and providing exceptional patient care.

Connect with Dr. Pazona:

Dr. Pazona’s LinkedIn: https://www.linkedin.com/in/joepazona/ 

Resources Mentioned:

Pazona MD: https://pazonamd.com

VirtuCare: https://myvirtucare.com/ 

​​TED Talk by Carol Dweck, The Power of Believing That You Can Improve: https://www.ted.com/talks/carol_dweck_the_power_of_believing_that_you_can_improve

The Success Principles: How to Get from Where You Are to Where You Want to Be by Jack Canfield: https://www.amazon.com/Success-Principles-TM-Where-Want/dp/0060594896

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Alan Dibb: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM 

Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996