How to Add a Sales Org to Your PLG Company w/ Dino DiMarino (CRO, Snyk)

Layering a sales organization onto your PLG is critical to your success. It’s a totally different motion from sales-led growth. And yes, you need to align your organizations differently to get it right.

Host Mark Roberge is joined by Dino DiMartino (CRO, Snyk) to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company. 

In this episode learn more about:

• When product led growth is applicable to a startup
• Best practices for adding sales to a PLG company
• How freemium intersects with PLG
• How to specialize outbound salespeople 
• The three acts of acquiring customers

The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.