234 episodes
In the Sauce Heritage Radio Network
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- Business
A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.
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Building Everyday Premium
Miles Soboroff is the Co-Founder of Zab’s – the datil pepper hot sauce company that has won over heat lovers across the US. On this episode of ITS, Miles and Ali talk about winning on Faire, the Why behind Foodservice, and how Zab's holds onto its messaging.
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Building to Please
Ethan Frisch and Ori Zohar are Co-Founders of Burlap & Barrel, the spice company deeply beloved by the chef community and home cooks, in search of spices that taste like they’re meant to taste. On this episode of ITS, Ethan and Ori tell Ali how they not only quintupled in Covid, but how they made sure to stay in the hearts and carts of consumers after the pandemic.
Photo courtesy of Burlap and Barrel. -
Building Full Funnel on Amazon
Vanessa McPhill is a Freelance Marketer and Amazon Ads Manager Partner who works with brands to craft online and offline strategies to drive awareness and growth. On this episode of ITS, Vanessa walks Ali through Amazon: How to think about it, why a full-funnel approach is key, why it's a retail and media partner, and what the heck A+ content is.
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Building Fast and Familiar
Nicholas Naclero is Founder of Mmmly, the new classic cookie brand offering indulgent snacks that are actually good for you. On this episode of ITS, Nick and Ali talk about his learnings from the first 3 years of business, how our choices are now about efficiency, why the consumer has returned to the center, and his Wefunder campaign.
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Building Better Innovation
Mark Haas is the CEO of the Helmsman Group, a company that has helped companies like Magic Spoon, Urban Remedy, Kellogg’s, and Haven's Kitchen build sustainable, scalable, and profitable CPG products. On this episode of ITS, Ali and Mark talk about innovation: what makes it great, why to build it from the ground up, and how to work best with an outside partner.
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Building After the GoGo Years
Anna Whiteman is a Principal at Coefficient Capital, a multi-stage investment fund focused on consumer and technology investments. On this episode of ITS, Anna and Ali talk about what they saw at Expo West, beyond the brands and booths. They discuss the state of CPG today, how VC's are thinking about emerging brands, and why a return to pragmatism is a good thing for companies building in 2024.