Three senior executives get honest about what it costs to do the right thing when jobs, trust, and results are all on the line. The CEO of Sappi Southern Africa, the Chief Brand Activation Officer at Smollan, and the Group CFO of iOCO drop the mask on the decisions that tested their integrity, and what staying true actually cost them. It's easy to talk about values when things are calm. The real test comes when the right decision affects people's jobs, when the board wants answers now, and when every piece of advice says do something. This is the conversation that doesn't usually happen in public. Three leaders running forestry, global retail activation, and a JSE-listed technology turnaround get into selling a loss-making sawmill for the sake of its people, the tough calls behind a first profit in four years, and why trust is built months before you ever make the hard decision. Guests: Graeme Wild is the CEO of Sappi Southern Africa, one of the country's largest forestry and paper companies. He stepped into the role after three consecutive record years, with the pressure to put his stamp on it starting immediately. Mike Smollan is the Chief Brand Activation Officer at Smollan, a global brand agency employing tens of thousands of people. He's helped grow a multi-generational family business into a global retail powerhouse while protecting the people-centred culture at its heart. Ashona Kooblall is the Group CFO of iOCO, formerly the EOH Group. She stepped in with revenue in the JSE's top quartile and profitability at the bottom, made the tough calls in her first three months, and delivered the company's first solid profit in four years. They explain: ◼ Why choosing between right and right is the hardest call a leader makes◼ The five words that decided the sale of a sawmill in rural South Africa◼ What it took to deliver iOCO's first solid profit in four years (and why it was never about proving herself)◼ How taking everything personally becomes a strength, once you separate the emotion from the reaction◼ Why the golden period for new leaders might be a myth, and what to do instead Timestamps: (00:00) - Episode trailer (01:02) - Welcome to Leading Awake (02:25) - Meet the leaders: Sappi, Smollan, and iOCO (04:10) - The PEAK Practice Programme (05:16) - The myth that the CEO always knows (07:08) - When the illusion of brilliant leaders shatters (10:34) - Honesty when the share price is under pressure (12:59) - Integrity is institutional courage (15:07) - Trust is harder to earn and keep than you think (16:36) - Choosing between right and right (19:19) - Selling the sawmill: it's about people's jobs (21:33) - Hope is not a strategy (23:17) - Masks down: the fear before the big calls (25:04) - The iOCO turnaround: first profit in four years (27:56) - The golden period: act fast or hold back? (32:08) - Leading a family business like a listed corporate (33:46) - Just wait, just listen and learn (35:27) - The PEAK Practice Programme (mid-episode) (37:17) - I will be as honest as I can be with you (38:50) - I will debate anything with you, until the decision's made (42:56) - The overnight rule: unless the roof is falling, it can wait (44:08) - I take everything personally (and why it helps) (47:41) - Advice to a young leader: the social media test (49:16) - The one habit that most improved their leadership (52:58) - What it costs to stay true: closing reflections Watch this episode on YouTube: https://youtu.be/AnF1YzPWKIEAbout Leading Awake: Leading Awake is a podcast for senior leaders who want to see clearly under pressure, connect more deeply, and respond more wisely in the high-stakes moments that count. Each episode is an honest, unscripted conversation with senior leaders who are willing to drop the mask and talk about what it actually takes to lead at the highest levels. Host Gilan Gork started as a professional mentalist working with the human mind on stages across more than 40 countries, including Fortune 500 companies, governments, and NATO. That work pulled him deeper into the inner game of leadership, and into the body of work that became PeakAwake. More at https://peakawake.com The 14-Day PEAK Practice Programme: Everything in this episode points to the same thing: when the pressure is on, your perception narrows, exactly when you need it to be widest. The PEAK Practice Programme is a 14-day guided audio practice built to train the inner capacity to see clearly and respond wisely in real conditions. 10 to 15 minutes a day. Leaders who've completed it call it one of the most practically useful things they've done for their leadership. Start here: https://peakawake.com If this conversation lands with you: Follow Leading Awake on your podcast app so you don't miss the next conversation. And if you have a moment, please leave a rating or a review. It sounds like a small thing, but it's the most useful way to help platforms recommend the show to other senior leaders who'd benefit from these conversations. If you know a leader who'd recognise themselves in this episode (the one facing a right-versus-right call, or feeling the pressure to prove themselves in a new role) share it with them. That's how community builds.