Elevated with Brandy Lawson

Brandy Lawson
  • 0.0 (0)
  • Management
  • Updated weekly

If you own a luxury design business and everything gets decided in meetings but nothing gets written down this season fixes that. Elevated is hosted by Brandy Lawson, founder & CEO of FieryFX, who has spent over a decade helping companies put software, systems & AI to work where it makes a difference. Each episode is about 5 minutes.  One problem. One trap. One fix. No fluff. Season 8: Systems & Sanity with AI Meeting Notes, is for luxury residential design companies who are done running their business from memory. We break down how to put AI to work starting with your meetings using simple recording and transcription workflows you can set up with your phone. New episodes every Wednesday. 📋 Get the AI Note-Taking Guide: cabinetnotes.com 🔥 Take the Sales Superpower Quiz: fieryfx.com/superpower ⚡ More at fieryfx.com

  1. 5 days ago

    The Perfect Hire Doesn't Exist. Here's Who to Hire Instead.

    Get in Touch! Send us a message. Six months. A folder on your desktop called "Candidates" with 41 resumes in it. Eight interviews. Two hires — one left after three weeks, the other is still here technically, but you both know it's not working. The role is well-defined: someone who can run your design software, understands construction tolerances, has a natural feel for sales, and isn't expecting to get paid like a celebrity chef. You're starting to think this person doesn't exist. Here's the real talk: you're not looking for an employee. You're looking for a copy of yourself, twenty years younger, ready to work for a salary. That person isn't on any job board. The technical knowledge you're requiring as a prerequisite took you years to accumulate in a specific context with specific experiences. Nobody walks in with it. So you filter out everyone who needs training — and keep covering the gap yourself. Every week the seat stays empty is another week of work that shouldn't be yours. In this episode, we talk about what changes when you stop hiring for the skills you can teach and start hiring for the character that can't be learned — and how the recording system bridges the gap while they build the experience to close it themselves. What you'll hear: Why the unicorn job description is filtering out exactly the people who could actually do the jobWhat to screen for instead — and what the best interview question revealsHow the recording system becomes an accuracy net for new hires during the learning phaseGet the AI Note-taking Guide → cabinetnotes.com 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com 🔗 Instagram: instagram.com/fieryfx 🔗 LinkedIn: linkedin.com/company/fieryfx 🔗 YouTube: youtube.com/@thefieryfx 🔗 Facebook: facebook.com/fieryfx #KitchenDesign #BathDesign #KitchenBusiness #AITools #MeetingNotes #BusinessSystems #DesignBusiness #ElevatedPodcast

  2. 12 Aug

    Your New Hire Is Learning by Watching. There's a Faster Way.

    Get in Touch! Send us a message. She's been here three weeks. Smart, motivated, takes notes. Her training program is apprenticing your best salesperson — catching the tail end of a close, listening to half a consultation, piecing together the playbook from fragments. You know the math. Six months before a new hire generates more than she costs you. What Jordan is trying to learn by watching isn't just the nuts and bolts of the selling process. It's the specific phrase your best closer uses to redirect "I need to think about it" into a signed contract. The tone she takes when a client walks in with a contractor-grade budget and a custom-grade vision. The pacing of a consultation that ends with a deposit. All of it is happening in the room. None of it is accessible to Jordan in any structured way. She has to wait for the right scenario to present itself, hope she's close enough to observe it, and try to absorb enough to reproduce it when her turn comes. Passive shadowing isn't a training plan. It's an expensive waiting game. In this episode, we walk through the training library: how to use recordings you've already made to cut new hire ramp time in half — before Jordan ever sits across from a live client. What you'll hear: Why the most valuable sales knowledge in your business lives in situations you can't schedule or stageHow to curate your ten best consultations into a training playlist that compounds with every new hireThe AI prompt that pulls the exact phrases and sequences your best closer uses — ready to study, not just observeGet the AI Note-taking Guide → cabinetnotes.com 🔥Elevated was named one of the Top 30 Arizona Marketing Podcasts (2026 Edition) by MillionPodcasts. See the full list (and some great company) here: https://www.millionpodcasts.com/arizona-marketing-podcasts/ 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com 🔗 Instagram: instagram.com/fieryfx 🔗 LinkedIn: linkedin.com/company/fieryfx 🔗 YouTube: youtube.com/@thefieryfx 🔗 Facebook: facebook.com/fieryfx #KitchenDesign #BathDesign #KitchenBusiness #AITools #MeetingNotes #BusinessSystems #DesignBusiness #ElevatedPodcast

  3. 5 Aug

    You're on Vacation. Your Business Is Not. Here's How to Fix That.

    Get in Touch! Send us a message. Day three of vacation. Somewhere warm. You've been trying to take this trip for years — the install schedule finally cleared, the timing was right. You glance at your phone. Voicemail from Maya, your lead designer. Client sitting in front of her, complex kitchen remodel, and she can't remember how you handle the markup on a custom range hood. You call her back and walk her through it. She says she'll write it down. An hour later: different question via text. Then another. By dinner you've sent seven responses. You are on vacation. The business is not. Twenty-some years of context, judgment calls, and shortcuts are stored in exactly one place: your head. How you price a custom hood. How you handle the vendor when an order comes in wrong. The words that keep a difficult client calm when the timeline slips. The software workaround that saves twenty minutes on a spec sheet. None of it written down. It transfers by proximity — by watching you long enough, or by calling you when nobody in the showroom has the answer. You didn't build a business. You built a high-paying job you can never leave. In this episode, we walk through the talk-through SOP: how to get the knowledge out of your head and into a system — without sitting down to write a single word. What you'll hear: Why familiarity isn't systemization — and what it actually costs you when a key employee leavesHow narrating your work while you do it builds the manual without a single hour of documentationThe AI prompt that turns a recorded workflow into a step-by-step checklist your team can actually useGet the AI Note-taking Guide → cabinetnotes.com 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com 🔗 Instagram: instagram.com/fieryfx 🔗 LinkedIn: linkedin.com/company/fieryfx 🔗 YouTube: youtube.com/@thefieryfx 🔗 Facebook: facebook.com/fieryfx #KitchenDesign #BathDesign #KitchenBusiness #AITools #MeetingNotes #BusinessSystems #DesignBusiness #ElevatedPodcast

  4. 29 Jul

    You're Still at Your Desk at 6 PM and You're Not Even Working. Here's Why.

    Get in Touch! Send us a message. It's 6:05 PM. You're still at your desk. The showroom closed over an hour ago. Your team left. You have not left. You're not exactly working. Twelve browser tabs open. An email started this morning, minimized at the bottom of the screen. A text you've read three times and haven't answered. A sticky note from last week you can no longer fully decipher. Every time you try to stand up, something else surfaces. Did you confirm the Garcias' install date? What was that vendor thing you were going to follow up on? You had a thought in the car this morning — what was it? So you sit there. You're not stuck because you're inefficient. You're stuck because your brain doesn't trust the system to hold what's still open. There's no place where the unfinished things live — so your brain is holding all of them, at once, on an internal loop. Because if it stops, something gets dropped. In this episode, we walk through the end-of-day brain dump: the three-minute recording that gives your brain permission to stop holding everything — and gets you out the door. What you'll hear: Why you can't leave your desk even when you're not working — and what's actually keeping you thereThe three-minute recording that moves open loops out of your head and into a systemHow the brain dump compounds over time into a pattern map of what's actually weighing on your business📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com 🔗 Instagram: instagram.com/fieryfx 🔗 LinkedIn: linkedin.com/company/fieryfx 🔗 YouTube: youtube.com/@thefieryfx 🔗 Facebook: facebook.com/fieryfx #KitchenDesign #BathDesign #KitchenBusiness #AITools #MeetingNotes #BusinessSystems #DesignBusiness #ElevatedPodcast

  5. 22 Jul

    You've Explained Inset vs. Overlay Five Times This Week. Record It Once Instead.

    Get in Touch! Send us a message. It's the fifth time this week you've explained inset versus overlay. Different client each time. Same question. Same explanation — rebuilt from scratch each time, on whatever energy you have at that moment in the day. Sometimes you use the door analogy and it clicks immediately. Sometimes you're running late and the abbreviated version gets a nod that isn't actually understanding. This morning it's the Garcias. Site call at noon. You sketch it out on the back of a spec sheet. She nods. He nods. You can tell from the way they're nodding that they don't quite have it. Here's what's also true: your best version of that explanation — the one where the analogy really lands — you gave that one Tuesday afternoon to a different couple. Nobody was recording. It's gone. Every new client starts from zero. Inset, overlay, semi-custom, framed versus frameless — these terms are native to you and completely foreign to them. The quality of the explanation varies by the day, your energy, and how much time you have. None of it the same twice. In this episode, we walk through the recorded glossary: how to capture your best thinking once and let it do the work every time after that. What you'll hear: Why rebuilding the same explanation from scratch is costing you showroom time on every single consultThe one-hour recording session that creates a client resource your whole onboarding process can useHow clients who arrive with the vocabulary change the quality of every conversation that followsGet the AI Note-taking Guide → cabinetnotes.com 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com 🔗 Instagram: instagram.com/fieryfx 🔗 LinkedIn: linkedin.com/company/fieryfx 🔗 YouTube: youtube.com/@thefieryfx 🔗 Facebook: facebook.com/fieryfx #KitchenDesign #BathDesign #KitchenBusiness #AITools #MeetingNotes #BusinessSystems #DesignBusiness #ElevatedPodcast

  6. 15 Jul

    Send This Message the Night Before Install and Keep Your Phone in Your Pocket All Day.

    Get in Touch! Send us a message. Install day. 8:31 AM. Your phone buzzes. Your client has been texting since the crew arrived at seven — excited updates, a photo of the gutted kitchen, a thumbs-up emoji. But this one is different. "Something looks off with the upper left corner. The doors look crooked? Is this normal? Should I be worried?" It's an overlay door before hinge adjustment. It always looks like that at this stage. You've seen it a hundred times. Completely normal. You type the explanation. Send. Three minutes later: "Okay but the gap on the right side looks bigger than the left? I'm trying not to panic but I'm panicking a little." Your client has never watched a kitchen installation before. She has no frame of reference for what "in progress" looks like — the open face frames, the doors that aren't flush, the hardware still in a bag on the floor. All of it looks unfinished. Because it is. That's what midway through looks like. Fielding each worry as it arrives doesn't fix the anxiety. It trains the client that texting you produces immediate attention. You'll spend the entire install day managing panic instead of anything else. In this episode, we walk through the Messy Middle message: the one text sent the night before that keeps your phone in your pocket all day. What you'll hear: Why reactive reassurance makes the problem worse, not betterThe thirty-second personalization that transforms a generic template into something that actually landsWhat happens when clients arrive at install day with a frame instead of silenceGet the AI Note-taking Guide → cabinetnotes.com 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com 🔗 Instagram: instagram.com/fieryfx 🔗 LinkedIn: linkedin.com/company/fieryfx 🔗 YouTube: youtube.com/@thefieryfx 🔗 Facebook: facebook.com/fieryfx #KitchenDesign #BathDesign #KitchenBusiness #AITools #MeetingNotes #BusinessSystems #DesignBusiness #ElevatedPodcast

  7. 8 Jul

    Your New Project Manager Has the File. She Doesn't Have the Four Months

    Get in Touch! Send us a message. She's been your client for four months. You sat across from her twice, walked the job site together, talked through every detail — including the corner cabinet situation, which she brought up many times because it mattered to her. You understood why. Your business is growing. You've brought on a project manager. You hand her the file folder, do the thirty-minute overview, and she meets Mrs. Peterson on Tuesday. Wednesday morning, your phone rings. "Does your new person know about the corner? I explained the whole thing again yesterday. I couldn't tell if she really got it. I don't want to keep repeating myself." Your PM knew there was a corner cabinet situation. She didn't know about the mother's kitchen with the lazy susan that collected dust for fifteen years. She didn't know the specific thing Mrs. Peterson wanted instead, or the way she said it that told you this wasn't a design preference. It was a twenty-year frustration finally getting fixed. What you handed your PM wasn't a relationship. It was a file folder. And file folders don't carry context. In this episode, we walk through the living project record — how to transfer a client relationship so your team walks in having heard the client, not just heard about her. What you'll hear: Why accumulated understanding doesn't transfer through summaries — and what doesHow thirty minutes of listening changes the first handoff meeting completelyWhat happens to institutional knowledge as your team grows — and how to stop losing itGet the AI Note-taking Guide → cabinetnotes.com 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com 🔗 Instagram: instagram.com/fieryfx 🔗 LinkedIn: linkedin.com/company/fieryfx 🔗 YouTube: youtube.com/@thefieryfx 🔗 Facebook: facebook.com/fieryfx #KitchenDesign #BathDesign #KitchenBusiness #AITools #MeetingNotes #BusinessSystems #DesignBusiness #ElevatedPodcast

  8. 1 Jul

    You Drove 40 Minutes to Find a Part Sitting on Top of the Pile.

    Get in Touch! Send us a message. It's 11:30 on a Friday. You're heading to lunch. Your phone rings. It's your installer. He's on-site, not happy, and he has news: the light rail is missing. Gone through the boxes, checked the garage — not there. He can't finish the uppers without it. Can you come out? You make the drive. Forty minutes, two school zones, a construction detour. You walk through the front door, past your installer, and look at the pile of boxes stacked in the corner. There it is. Light rail. On top of the pile. Sticker facing up. Your installer did not look at the pile. He looked near the pile. You just spent eighty minutes of your Friday finding a stick instead of having lunch. This is not a one-time thing. It's a pattern. And the reason it keeps happening isn't that your installers are careless — it's that when the delivery arrived, nobody created a record. No narration, no documentation of where each item landed. So when the installer says the light rail isn't there, you have no way to know from your desk whether he's right or whether it's under the filler strips. So you go. In this episode, we walk through the narrated delivery: the three-minute habit at receiving that ends the missing-part drive forever. What you'll hear: Why the absence of a delivery record makes every installer call a coin flipHow narrating a receiving check creates a searchable receipt of exactly what arrived and where it landedWhat changes when your team knows the record exists before they reach for the phoneGet the AI Note-taking Guide → cabinetnotes.com 📋 Get the AI Note-Taking Setup Guide — stop relying on memory and start building a searchable record of every client meeting: cabinetnotes.com 🔥 What's Your Sales Superpower? Take the free quiz: fieryfx.com/superpower 🎤 Book Brandy Lawson to speak: brandylawson.com 📖 Get the book — High-er Help: higherhelpbook.com CONNECT WITH US: 🔗 Website: fieryfx.com 🔗 Instagram: instagram.com/fieryfx 🔗 LinkedIn: linkedin.com/company/fieryfx 🔗 YouTube: youtube.com/@thefieryfx 🔗 Facebook: facebook.com/fieryfx #KitchenDesign #BathDesign #KitchenBusiness #AITools #MeetingNotes #BusinessSystems #DesignBusiness #ElevatedPodcast

See All (211)

Trailers

About

If you own a luxury design business and everything gets decided in meetings but nothing gets written down this season fixes that. Elevated is hosted by Brandy Lawson, founder & CEO of FieryFX, who has spent over a decade helping companies put software, systems & AI to work where it makes a difference. Each episode is about 5 minutes.  One problem. One trap. One fix. No fluff. Season 8: Systems & Sanity with AI Meeting Notes, is for luxury residential design companies who are done running their business from memory. We break down how to put AI to work starting with your meetings using simple recording and transcription workflows you can set up with your phone. New episodes every Wednesday. 📋 Get the AI Note-Taking Guide: cabinetnotes.com 🔥 Take the Sales Superpower Quiz: fieryfx.com/superpower ⚡ More at fieryfx.com

Information

  • Creator
    Brandy Lawson
  • Years Active
    2020 - 2026
  • Episodes
    211
  • Rating
    Clean
  • Copyright
    © 2026 FieryFX, a TekGrl LLC brand
  • Show Website
    Elevated with Brandy Lawson

You Might Also Like