Like Me

Jordan Berkow
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Like Me is a podcast about visibility: Who gets it, what it costs, and what happens when it goes away. Hosted by writer and creator Jordan Reid, Like Me explores the rise of influencer culture from the inside out: the early days of blogging and social media, the performance of “authenticity,” and the strange emotional aftermath of building a public self before anyone knew the rules. Through candid conversations with creators, writers, and internet originals—and deeply personal reflection—Like Me looks at how visibility reshaped identity, ambition, money, motherhood, mental health, and power.

Episodes

  1. 1 DAY AGO

    The Blog That Broke The Magazine Industry (Nadine Jolie Courtney)

    Find full episodes of content, show notes and more here, and remember to follow @likemepod on IG for behind-the-scenes info and clips. In the early 2000s, Nadine Jolie Courtney — who you might remember from her earliest incarnation as Jolie in the City — was a magazine beauty editor who started an anonymous blog revealing the behind-the-scenes excess, hierarchies, and absurdities of the beauty industry. The blog exploded. She was outed by the New York Post, she was fired from Conde Nast, and she suddenly found herself on morning shows explaining what a “weblog” even was — at a moment when legacy media had no vocabulary for what was was about to hit them. What followed was a career that looks, in retrospect, like a roadmap of the modern visibility economy: book deals in her twenties, the rise and fall of sponsored blogging, getting dropped by management when follower counts became currency, a stint on Bravo that came with both opportunity and collateral damage, and ultimately a pivot back to what she always was at heart — a writer. In this conversation, Nadine and host Jordan Reid talk candidly about what it was like to be early without necessarily being strategic. They get into the grief of stepping away from platforms that once defined them, the weird betrayal of being “fired” from an industry they helped build, and what it means to reclaim visibility on your own terms in midlife. This episode is about what happens when the thing you love becomes the thing you do — and it loves you, and supports you, and makes your wildest dreams possible…until, one day, it doesn’t.

    58 min

  2. 5 FEB

    When Virality Turns Terrifying (Joanna Schroeder)

    Watch full episodes and get show notes on the Like Me substack. Follow @likemepod on IG for clips and BTS. In 2019, journalist Joanna Schroeder spoke a truth that the public was very much not ready to hear. She tweeted about how the alt-right was radicalizing our boys, and the fallout changed her career and her life forever. Now the author of the acclaimed Talk To Your Boys, Joanna discusses death threats, how to navigate the fine line between loving women and hating men, the extremely weird moment that made her consider leaving the internet altogether, and this guy called "Clavicular."

    53 min

  3. 29 JAN

    We Need To Talk About 40 (Jamie Stone)

    Find full episodes of content, show notes and more here, and remember to follow @likemepod on IG for behind-the-scenes info and clips. In this episode of Like Me, Jordan Reid sits down with Jamie Stone, a beauty blogger who’s been online since 2006—back when blogging was still a side project, brand deals were paid in lip gloss, and no one quite knew what they were building. The conversation moves beyond platforms and into the emotional realities of long-term visibility: aging in an industry obsessed with newness, deciding what parts of your life are still yours, and how grief, fertility struggles, and personal loss reshape what it means to show up online. Jamie speaks candidly about writing through grief, sharing her IVF journey with intention and boundaries, and why micro-influence can still carry real impact. This episode is about growing up alongside the internet—and choosing not to contort yourself to keep up with it.

    40 min

  4. 22 JAN

    We Have Never Met In Real Life (Olivia Howell)

    Olivia Howell, founder of Fresh Starts Registry, hasn’t just been on the front lines of the influencer industry since its inception, she’s been a part of my story since literally Day One. We have never met in real life (!!!!), but we have walked each other through massive life changes and pivots, and there are few women on the planet with as much insight into performance culture as Olivia.

    56 min

  5. 19 JAN

    Bonus Episode: Look Away (Jordan Reid)

    On this bonus episode of Like Me, I explain why it took me so long to start a podcast. The reason isn't what you might think. For more, head over to my Substack.

    6 min

  6. 15 JAN

    The Architect of Influence (Karen Robinovitz)

    Find show notes, video, and tons more content on my Substack. If you were associated with digital media in any way in the late 2000s and the 2010s, you know today’s guest. Karen Robinovitz was one of the first people bringing brands and bloggers into the same room — she started by hosting dinners and creating experiences, and went on to become a key force in helping companies understand that the women building audiences online weren’t just hobbyists, they were storytellers with real influence, and real value. It’s a behind-the-scenes conversation about ambition, creativity, and evolution with a woman who sat in the front row — quite literally — for it all.

    42 min

  7. 8 JAN

    The Kids Are Alright (Emily Cocea, a.k.a. @hotblockchain)

    More on this episode + show notes here. Whatever you think my conversation with a 23-year-old adult content creator who has made millions to fund her future career as a public defender is... This is better. In this conversation, Emily Cocea (a.k.a. @hotblockchain) shares her journey into the world of social media and adult content creation, discussing the impact of personal loss on her career choices, her early experiences with TikTok and Twitch, and the challenges of navigating public perception and family dynamics as a young influencer. She reflects on the confidence that fueled her ambitions and the evolution of her online presence, and she should probably be President.

    35 min

  8. 1 JAN

    The Human Billboard (Jordan Reid)

    Find show notes, video, and tons more content on my Substack. Before “influencer” was a job title, I was already making a living selling my life online. Long before algorithms or sponsored content line items, a small group of women began turning personal, unfiltered spaces into careers, and I was one of them. This episode traces the early days of influencer culture: The moment marketing entered spaces that once felt intimate and real, the monetization of “authenticity,” and the strange emotional alchemy of being simultaneously rewarded and punished for vulnerability. I talk about building a career based on access, relatability, and performance — and the anxiety, imposter syndrome, and eventual reckoning that came with it. I also touch on what happened later: Aging out of the algorithm, pivoting away from visibility, and living with the aftermath of having once been extremely online — but there's a lot more to come on that topic. This episode sets the foundation for the season ahead, which will explore influence from the inside: the people who helped build it, the culture that sustained it, and the complicated lives that followed.

    13 min
  • 8 Episodes

About

Like Me is a podcast about visibility: Who gets it, what it costs, and what happens when it goes away. Hosted by writer and creator Jordan Reid, Like Me explores the rise of influencer culture from the inside out: the early days of blogging and social media, the performance of “authenticity,” and the strange emotional aftermath of building a public self before anyone knew the rules. Through candid conversations with creators, writers, and internet originals—and deeply personal reflection—Like Me looks at how visibility reshaped identity, ambition, money, motherhood, mental health, and power.

Information

  • Creator
    Jordan Berkow
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Jordan Berkow
  • Show Website
    Like Me