PR Made Simple

Pippa Goulden
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PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. 2 DAYS AGO

    66. What happens when you send the f*cking email: a real story

    This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her.  Pippa shares exactly how it happened, what it took to get there, and what it means for you. In this episode: Why strategic PR builds momentum even when you can't see it happening  What journalists actually care about (it's not your follower count)  The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now. p.s. sorry for the swears!  And once you've had a listen you can:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here or email me pippa@theprset.c...

    12 min

  2. 29 APR

    65. Storytelling and Your PR (and why it's not what you think it is)

    Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building. In this episode: Why storytelling doesn't mean oversharing or being dramaticThe real reason PR doesn't work, and how storytelling is usually at the heart of itHow to work out what stories to tell (and where to find them)Why your boundaries always come first and why no PR is better than bad PRAnd once you've had a listen you can:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here or email me pippa@theprset.c...

    18 min

  3. 22 APR

    64. Knowing What You Want To Get Known For: The positioning piece that changes everything

    Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for. In this episode: Why this isn't just a beginner problem, even six and seven figure founders struggle with thisWhat unclear positioning is actually costing youThe mindset that stops founders putting a stake in the ground (and why the fear is wrong)How to work out what you want to Get Known forWhy positioning and authority building go hand in handAnd once you've had a listen you can:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here or email me pippa@theprset.c...

    17 min

  4. 14 APR

    63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business

    Most founders think more PR equals better results. It doesn't. In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence,  and how two simple questions can transform your entire approach. In this episode: Why spray and pray PR never works (and why agencies do it anyway) The two questions that should sit behind every PR decision you make How to assess any opportunity before you say yes The real reason your PR isn't moving the needle What strategic PR actually looks like in practiceAnd once you've had a listen you can:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here or email me pippa@theprset.c...

    14 min

  5. 9 APR

    62. What's working? Q1 reflections and what I'm taking into the rest of 2026

    Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026. In this episode: What's not working anymore, and why doubling down on it isn't the answerWhy playing the long game is the strategy that's actually paying off right nowThe authority ecosystem in action, and why being seen in multiple places changes everythingWhy owned authority moves are working when everything else feels harderWhat the founders getting the best results all have in commonAnd how to take these learnings into the rest of 2026  And once you've had a listen you can:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here or email me pippa@theprset.c...

    19 min

  6. 31 MAR

    61. The PR you're already doing (without even knowing it)

    Think you don't do PR? Think again. In this episode Pippa makes the case that most established founders are already doing PR -  they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them. In this episode: What PR actually is (and why it's nothing like what most people think)The PR activities you're probably already doing without realisingWhy amplification is the piece most founders forget and where the real opportunity isWhy this work matters more now than ever: the trust recession, AI search and the authority gapWhat to do right now to start making what you've already built work harder for youAnd once you've had a listen you can:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here or email me pippa@theprset.c...

    10 min

  7. 25 MAR

    60. Beyond Press Coverage: The Real Business Impact of Strategic PR

    The last few episodes we've talked about what's holding you back. Today we're flipping it. Because PR and authority building IS working -  and I've got the evidence to prove it. In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact-  that goes far beyond a bit of press coverage.  In this episode: Why buying has slowed but the tactics that are working with clients What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right nowThe real business impact of doing this work  - from discovery calls that become a formality to content that finally cuts throughWhy social media is your shop window, not your whole strategyHow to get started without overwhelming yourselfUse the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March https://www.theprset.com/offers/SkzdLWcQ/checkout Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call And once you've had a listen you can:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here or email me pippa@theprset.c...

    19 min

  8. 10 MAR

    59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same)

    How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same) Most people think PR is one and done. You get press coverage, you post about it, you move on.  But the founders getting the best results from their PR? They're doing something completely different. In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now. I'm also walking you through the exact process: How to get clear on what you want to get known for before you pitch anythingHow to identify the right opportunities for your business (not just any opportunities)How to pitch with an angle that lands - and then send the f*cking emailHow to amplify what you get so it keeps working long after the moment has passedBecause this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier. Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026 And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop And once you've had a listen you can:  - Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here  Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com  Book a discovery call with me to chat more here or email me pippa@theprset.c...

    18 min
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About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2024 - 2026
  • Episodes
    67
  • Rating
    Explicit
  • Copyright
    © 2026 The PR Set
  • Show Website
    PR Made Simple

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