Systems Simplified

Adi Klevit
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  • Entrepreneurship
  • Updated weekly

This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.

  1. 16 hr ago

    Turning Expertise Into Opportunity With Shawn Sundsvold

    In This Episode Sometimes the biggest business lessons begin with life's biggest challenges. In this episode, Adi Klevit interviews Shawn Sundsvold, co-founder and CEO of Gold Bear Media, about how consistency, systems, and thought leadership work together to build stronger businesses. Shawn shares how surviving a life-threatening spinal infection completely changed his perspective, inspiring him to pursue opportunities he had postponed and eventually helping launch Gold Bear Media alongside his wife. Adi and Shawn discuss the importance of consistent marketing in today's digital world. Shawn explains that businesses no longer have the luxury of relying solely on referrals or word-of-mouth. Whether through social media, email marketing, YouTube, or podcasting, organizations must consistently share valuable content if they want to remain visible. He emphasizes that marketing success is less about chasing trends and more about showing up consistently with a clear message. The conversation also explores Shawn's Thought Leader Podcast System, which helps business owners establish authority while outsourcing the operational work required to produce a professional podcast. Shawn explains how podcasting creates trust by allowing audiences to hear a leader's ideas, personality, and expertise over time. Adi reinforces the value of podcasting as a system for educating audiences, building relationships, and expanding professional networks. Perhaps the biggest takeaway is that becoming a thought leader begins with believing your experience has value. Many entrepreneurs struggle with imposter syndrome and hesitate to share their expertise. Shawn encourages business owners to embrace their accomplishments, confidently tell their stories, and consistently create content that helps others solve problems.

  2. 2 days ago

    Eliminating Organizational Friction With Jimmy Burroughes

    In This Episode Business growth doesn't usually stall because people aren't working hard—it stalls because organizations become increasingly complex. In this episode, Adi Klevit interviews Jimmy Burroughes, founder of JBL High Performance and creator of the Simplify to Amplify® methodology, about helping leaders eliminate organizational friction and build businesses that perform at a higher level. Drawing on his experience as a British military officer and leadership consultant, Jimmy shares how simplifying leadership creates better decisions, stronger teams, and more scalable organizations. Adi and Jimmy explore one of the biggest challenges facing growing businesses: complexity. As companies expand, leaders become overwhelmed with meetings, decisions, interruptions, and constant firefighting. Jimmy explains that most organizations struggle with the same recurring leadership problems, including poor delegation, decision bottlenecks, unclear priorities, and inconsistent communication. His methodology provides practical playbooks that help leaders simplify these challenges into repeatable systems. The conversation also focuses on implementation—an area where both Jimmy and Adi share similar philosophies. Jimmy explains that most leadership programs fail because they teach concepts without addressing the beliefs, habits, and behaviors that prevent leaders from applying them. Together, they discuss why successful implementation requires mindset shifts, accountability, creating bandwidth, and ongoing reinforcement rather than simply providing more information. Perhaps the biggest takeaway is that simplicity is not about doing less—it is about removing unnecessary friction so leaders and teams can focus on what truly moves the business forward. When everyone understands the direction, trusts the system, and operates from the same playbook, organizations become faster, more aligned, and significantly more effective.

  3. 10 Jul

    Building Wealth While Paying Less Tax With Kevin Bassett

    In This Episode Making more money is only part of building wealth. Keeping more of it—and increasing the long-term value of your business—requires an entirely different set of systems. In this episode, Adi Klevit interviews Kevin Bassett, founding partner of Bassett & Associates, CPA, about the financial and operational strategies that help business owners move from simply generating profits to building lasting wealth. Kevin explains why many successful entrepreneurs reach a point where the same habits that built their companies are no longer enough to support continued growth. Adi and Kevin discuss one of the biggest barriers to scaling: founder dependency. Kevin explains that businesses often plateau because every major decision, customer relationship, and sales opportunity flows through the owner. Sustainable growth requires building a leadership team, implementing an operating system, and creating processes that allow the business to scale beyond the founder's personal capacity. The conversation then shifts to tax strategy, where Kevin dispels one of the most common misconceptions among business owners. Rather than purchasing unnecessary equipment or spending profits simply to reduce taxes, he explains how proactive tax planning and proper business structuring can significantly lower tax liability while preserving profitability and increasing business value. Through his MELT (Maximize Earnings and Lower Tax) system, Kevin demonstrates how strategic planning can help owners keep more of what they earn. Perhaps the biggest takeaway is that building wealth requires intentional decision-making. Whether an entrepreneur plans to grow indefinitely, eventually sell, or create a business that generates long-term passive income, having the right financial systems, leadership structure, and tax strategy provides the flexibility to choose the future they want.

  4. 9 Jul

    Creating a Speaking System That Sells With Debbie Allen

    In This Episode Building expertise is one thing. Turning that expertise into a scalable business system is something entirely different. In this episode, Adi Klevit interviews Debbie Allen, internationally recognized authority positioning expert and business strategist, about how entrepreneurs can build credibility, communicate their value, and create profitable businesses through speaking. Debbie shares her remarkable journey from growing multiple businesses—including a family-owned car rental company and a successful retail chain—to becoming one of the world's leading experts on speaking to sell. Adi and Debbie discuss why many business owners struggle to position themselves as true authorities. Debbie explains that expertise alone is not enough. Entrepreneurs must clearly communicate their unique value, develop a compelling personal brand, and create messaging that attracts ideal clients. Rather than competing with others in the marketplace, they can establish themselves as the obvious choice by focusing on a specific niche and demonstrating proven results. The conversation also explores the difference between traditional keynote speaking and speaking that generates business. Debbie explains how she completely reinvented her own business after the 2008 financial crisis by learning to reverse-engineer presentations around client outcomes rather than simply delivering motivational content. This systematic approach transformed speaking from a service into a scalable sales and marketing system. Perhaps the biggest takeaway is that authenticity has never been more valuable. As AI-generated content becomes increasingly common, Debbie believes people will continue to seek genuine expertise, personal stories, and trusted human relationships. Businesses that combine authentic communication with proven systems will continue to stand out regardless of how technology evolves.

  5. 7 Jul

    Creating Home Systems That Reduce Overwhelm With Lisa Woodruff

    In This Episode Most business owners spend years creating systems at work while their home life runs on memory, habit, and constant reaction. In this episode, Adi Klevit interviews Lisa Woodruff, founder and CEO of Organize 365®, about how applying business principles to the home can reduce stress, improve productivity, and create more time for what matters most. Lisa shares how her lifelong passion for organization evolved into a business dedicated to helping people create practical household systems that support both their personal and professional lives. Adi and Lisa discuss why planning is the foundation of every successful household. From meal planning and laundry to scheduling, paperwork, and family responsibilities, Lisa explains that many people underestimate the amount of invisible work required to run a home. Without intentional systems, that work creates constant mental clutter and limits a person's capacity to focus on work, leadership, and personal growth. The conversation also explores how business concepts like delegation, standardization, and process improvement can be applied at home. Lisa encourages families to simplify tasks whenever possible, eliminate unnecessary work, and focus on creating systems that fit their current season of life rather than striving for perfection. Adi draws parallels to business process documentation, emphasizing that clear instructions and repeatable workflows are just as valuable at home as they are in the workplace. Perhaps the biggest takeaway is that organization is about much more than tidy closets and clean countertops. By creating systems for both the visible and invisible responsibilities of everyday life, individuals gain greater freedom, reduce overwhelm, and create the mental space needed to thrive both at home and at work.

  6. 3 Jul

    Building an Exit-Ready Business With Holli Moeini

    In This Episode Most business owners think increasing company value starts when they decide to sell. Holli Moeini believes it should begin years before that decision is ever made. In this episode, Adi Klevit interviews Holli Moeini, CFO, CPA, and M&A advisor, about the operational and financial systems that make businesses more valuable to buyers. Drawing from years of executive leadership and transaction experience, Holli explains why businesses that are disciplined, organized, and systemized consistently command higher valuations than those that depend heavily on the owner. Adi and Holli discuss one of the most overlooked drivers of business value: financial systems. Holli explains how many small and midsize businesses maintain accounting records primarily for tax purposes, unintentionally reducing the value of their companies when it comes time to sell. By implementing stronger financial practices and understanding how buyers evaluate companies, business owners can significantly increase enterprise value before entering the market. The conversation also focuses on operational systems and leadership. Holli explains that buyers are not simply purchasing current profits—they are investing in the confidence that those profits will continue after the acquisition. Companies with documented processes, capable leadership teams, and repeatable systems reduce buyer risk and often receive premium valuations because they are easier to integrate and scale. Perhaps the biggest takeaway is that preparing a business for sale creates benefits long before an exit occurs. Whether an owner plans to sell next year or decades from now, building strong financial disciplines, documenting processes, and reducing owner dependency creates a healthier, more valuable business while giving owners greater freedom today.

  7. 1 Jul

    Why Better Sales Systems Beat Lower Prices With Jerry Levinson

    In This Episode Sometimes the biggest business breakthroughs come after the biggest setbacks. In this episode, Adi Klevit interviews Jerry Levinson, business coach and former flooring business owner, about how he rebuilt his entrepreneurial career after experiencing bankruptcy and transformed those lessons into repeatable systems that help other business owners succeed. Jerry shares how studying marketing legends like Joe Polish and Dan Kennedy completely changed his understanding of business, shifting his focus away from products and competitors and toward customers and business systems. Adi and Jerry explore why so many business owners struggle to grow despite having great products. Jerry explains that most companies focus heavily on technical expertise while neglecting marketing, pricing, and sales processes. By creating documented systems that anyone can follow, businesses become less dependent on industry veterans and can instead hire people who fit their culture and train them for success. The conversation also highlights the importance of simplifying the customer buying experience. Jerry shares how complicated pricing models and lengthy quoting processes often remove the excitement from buying. Instead, he advocates for easy-to-understand pricing systems that allow salespeople to focus on helping customers visualize the outcome rather than becoming consumed by calculations and paperwork. Perhaps the biggest takeaway is that successful businesses are built by developing people and giving them the systems they need to succeed. When employees understand the playbook, know how success is measured, and feel empowered to deliver a great customer experience, both the business and the customer benefit.

  8. 26 Jun

    Building Google Ads That Deliver ROI With John Horn

    In This Episode Running successful Google Ads is about much more than creating great ads—it requires strategy, compliance, and repeatable systems behind the scenes. In this episode, Adi Klevit interviews John Horn, CEO of StubGroup, about how businesses can maximize their return on investment from paid advertising while avoiding costly Google Ads compliance issues. John explains how Google continuously protects its advertising ecosystem through automated policy enforcement, and why even legitimate businesses can unintentionally trigger account suspensions. Adi and John discuss the importance of building marketing systems before launching campaigns. John shares why businesses should clearly define success metrics, implement accurate tracking, and establish realistic performance expectations before spending their first advertising dollar. Without measurable systems in place, companies often struggle to understand whether their marketing is truly delivering results. The conversation also explores the role of AI in digital advertising. While AI can assist with campaign management, data analysis, and optimization, John explains that it cannot replace the strategic thinking required to understand a company's unique market, competitive advantages, and customer journey. Human expertise remains essential for translating data into profitable business decisions. Perhaps the biggest takeaway is that marketing success depends on consistency. Whether it's managing advertising campaigns, responding to leads, or maintaining Google compliance, documented processes allow businesses to identify bottlenecks, improve performance, and create predictable, scalable growth.

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About

This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.

Information

  • Creator
    Adi Klevit
  • Years Active
    2021 - 2026
  • Episodes
    477
  • Rating
    Explicit
  • Show Website
    Systems Simplified

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