Thinking Out Loud with Dean Jackson

Dean Jackson
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Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.

  1. 21 hr ago

    How To Stop Your Best Ideas From Dying in Your Notebooks

    Woody Allen's drawer of yellow pads, Dan Sullivan's book a quarter, and why no idea in your journal comes to life until it gets out into the real world. Show notes: https://deanjackson.com/podcasts/tol/065-how-to-stop-your-best-ideas-from-dying-in-your-notebooks/

    How To Stop Your Best Ideas From Dying in Your Notebooks

  2. 1 day ago

    Structure Doesn't Slow You Down. It Lets You Fly.

    A 1997 journal spread, Jerry Ballinger's Ferrari Mind Tuneup, and why running your day like a slalom race beats wandering it like a toddler at a picnic. Show notes: https://deanjackson.com/podcasts/tol/064-structure-doesnt-slow-you-down-it-lets-you-fly/

    Structure Doesn't Slow You Down. It Lets You Fly.

  3. 2 days ago

    How to Write Copy That Leads People to "Yes"

    Jeffrey Lant's egregious error number twelve, written on page 172 in 1997, and a recorded call where a prospect says your own ad copy back to you. Show notes: https://deanjackson.com/podcasts/tol/063-how-to-write-copy-that-leads-people-to-yes/

    How to Write Copy That Leads People to "Yes"

  4. 3 days ago

    Creativity Isn't a Gift. It's a Formula.

    Still on journal four, 1997: why Max Martin's hit-song chassis and the 8 Profit Activators are the same trick, and the formula sitting underneath both. Show notes: https://deanjackson.com/podcasts/tol/062-creativity-isnt-a-gift-its-a-formula/

    Creativity Isn't a Gift. It's a Formula.

  5. 4 days ago

    The Poolside Sketch That Still Runs My Whole Business

    1997, around a pool in Encinitas with Eben and Joe. The seven-step storyboard sketched that afternoon still runs my business, one profit activator heavier. Show notes: https://deanjackson.com/podcasts/tol/061-the-poolside-sketch-that-still-runs-my-whole-business/

    The Poolside Sketch That Still Runs My Whole Business

  6. 5 days ago

    You Can't Want What You Want Until You Know What You Want

    Yesterday, it's okay to want what you want. Today, how you work out what that is: Dan Sullivan's 25-year question, and a property improvement plan for life. Show notes: https://deanjackson.com/podcasts/tol/060-you-cant-want-what-you-want-until-you-know-what-you-want/

    You Can't Want What You Want Until You Know What You Want

  7. 6 days ago

    It's Ok To Want What You Want [Here's How To Get It]

    February 1997, a month into Florida, and the page where thirty-year-old me listed the day he actually wanted... plus why two hours a day makes you world class. Show notes: https://deanjackson.com/podcasts/tol/059-its-ok-to-want-what-you-want-heres-how-to-get-it/

    It's Ok To Want What You Want [Here's How To Get It]

  8. 31 Jul

    How to Get Referrals While You're Still Doing the Work

    A 1997 page on turning one listing into more than one transaction: the weekly seller call, the one question at the end, and why customers notice for you. Show notes: https://deanjackson.com/podcasts/tol/058-how-to-get-referrals-while-youre-still-doing-the-work/

    How to Get Referrals While You're Still Doing the Work
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Dean Jackson thinks out loud about marketing, referrals, positioning, and the small ideas that quietly change how a business grows. Short, unscripted episodes. The raw thinking behind BreakthroughDNA and the 8 Profit Activators.

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