Funds that Won

Fund Launch

Welcome to Funds that Won. Where we dive deep into some of the world's most renowned investment funds. We talk to investment managers across the alternatives landscape and learn how they built their million and billion dollar asset management empires. We're talking teams, structures, portfolio management, Investment philosophy & best practices in launching and running alternative investment funds. ABOUT LINCOLN ARCHIBALD Lincoln helps entrepreneurs & investors start funds. Lincoln is Chief Financial Officer of Fund Launch and Managing Partner & CIO of Black Card Capital Partners He is an expert in alternative assets and works in real estate, private equity, venture capital, and hedge funds Lincoln has consulted on more than $2 Billion AUM Instagram: https://www.instagram.com/lincolnarchibald To learn more about launching and scaling your own fund, visit www.fundlaunch.com DISCLAIMER: All information shared are the sole thoughts and opinions of the author. Do not take any information as legal or financial advice. You should seek a certified accountant and a professional legal team for taking any further action. We are not selling or soliciting a security in any way, shape or form. This content is for educational purposes only and is not to be construed as financial or legal advice. Clients of Fund launch or Black Card Capital Partners may maintain positions and securities discussed on this podcast.

  1. 5 days ago

    How We Built a $1B platform across 4 funds | Greg Warnock, Mercato Partners

    How do you build a private equity firm that thrives for nearly 20 years? In this episode of Funds That Won, Lincoln sits down with Greg Warnock, Founder and Managing Director of Mercato Partners, to discuss the journey from launching a $52 million first fund to managing a $1B platform across 4 funds. Greg shares the story behind Mercato’s founding, the lessons he learned from building multiple investment firms, why disciplined growth investing has remained effective for nearly two decades, and how artificial intelligence is reshaping the future of private markets. The conversation covers fundraising, institutional LP relationships, portfolio construction, AI investing, succession planning, and invaluable advice for emerging fund managers preparing to raise their first fund. Whether you’re an emerging manager, venture capitalist, private equity professional, or simply interested in how successful investment firms are built, this episode is filled with practical insights from one of the industry’s most experienced investors. In this episode you’ll learn: • How Mercato Partners grew from a $52M first fund to a $1B platform across 4 funds • Why Greg believes staying disciplined beats constantly chasing larger fund sizes • His framework for evaluating AI investments in today’s market • How institutional investors think about fund managers and portfolio construction • The biggest fundraising lessons every emerging manager should know • Why your first investments can define the future of your firm • The importance of understanding what limited partners actually want before raising capital • Greg’s perspective on succession planning and building a firm that lasts If you enjoyed this conversation, be sure to like the video, subscribe to the channel, and turn on notifications for more interviews with leading fund managers, investors, and entrepreneurs. #PrivateEquity #VentureCapital #GrowthEquity #MercatoPartners #ArtificialIntelligence #AI #FundManagement #EmergingManagers #Investing #FundsThatWon

    59 min

About

Welcome to Funds that Won. Where we dive deep into some of the world's most renowned investment funds. We talk to investment managers across the alternatives landscape and learn how they built their million and billion dollar asset management empires. We're talking teams, structures, portfolio management, Investment philosophy & best practices in launching and running alternative investment funds. ABOUT LINCOLN ARCHIBALD Lincoln helps entrepreneurs & investors start funds. Lincoln is Chief Financial Officer of Fund Launch and Managing Partner & CIO of Black Card Capital Partners He is an expert in alternative assets and works in real estate, private equity, venture capital, and hedge funds Lincoln has consulted on more than $2 Billion AUM Instagram: https://www.instagram.com/lincolnarchibald To learn more about launching and scaling your own fund, visit www.fundlaunch.com DISCLAIMER: All information shared are the sole thoughts and opinions of the author. Do not take any information as legal or financial advice. You should seek a certified accountant and a professional legal team for taking any further action. We are not selling or soliciting a security in any way, shape or form. This content is for educational purposes only and is not to be construed as financial or legal advice. Clients of Fund launch or Black Card Capital Partners may maintain positions and securities discussed on this podcast.