Ultimate Sync Sessions

Ultimate Sync Access
  • 5.0 (1)
  • MUSIC INTERVIEWS
  • MONTHLY

Welcome to the "Ultimate Sync Sessions," the premier podcast dedicated to exploring the dynamic world of the sync industry! Hosted by Amelia McCloskey, founder and CEO of AM Licensing and Ultimate Sync Access, this podcast is your ultimate guide to understanding the intricate processes and key players behind the music sync industry. Each episode of "Ultimate Sync Sessions" brings you engaging and insightful conversations with a diverse array of prominent guests who are shaping the future of music in media.

  1. Ep 04: Score vs Songs: The Choices Behind EA’s Soundtracks

    22 JAN

    Ep 04: Score vs Songs: The Choices Behind EA’s Soundtracks

    This final episode explores how EA curates memorable and immersive soundtracks, from deciding when to licence commercial music versus hiring composers, to navigating complex clearances such as university-owned fight songs and global releases — all while keeping gameplay at the heart of every decision. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.com Connect with us on social media: @ultimatesyncaccess

    27 min
  2. Ep 03: How Songs Get Chosen for EA Games

    22 JAN

    Ep 03: How Songs Get Chosen for EA Games

    In this conversation, Lori breaks down how creative vision leads every music decision at EA Games. She explains why there are no quotas for major or independent artists, how sound shapes player experience, and what supervisors really listen for when choosing music for games and marketing. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.com Connect with us on social media: @ultimatesyncaccess

    13 min
  3. Ep 02: How EA Clears Music for Global Games

    22 JAN

    Ep 02: How EA Clears Music for Global Games

    This episode pulls back the curtain on the music clearance process, as Lori explains how songs are researched, negotiated, and approved for EA’s games. The discussion highlights common misconceptions about sync, the importance of organisation and metadata, and why preparation can make or break a licensing opportunity. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.com Connect with us on social media: @ultimatesyncaccess

    19 min
  4. Ep 01: Who Licences the Sound of EA Games?

    22 JAN

    Ep 01: Who Licences the Sound of EA Games?

    In this episode, Amelia McCloskey sits down with Lori Cromwell-Charron, Head of Music Licensing at EA Games, to explore her career journey, her role within EA, and what it really takes to manage music for global franchises such as Madden, UFC, and Need for Speed. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.com Connect with us on social media: @ultimatesyncaccess

    17 min
  5. Trailer | Inside EA Games: Music Licensing

    SEASON 11 TRAILER

    Trailer | Inside EA Games: Music Licensing

    This is Season 11 of the Ultimate Sync Sessions, hosted by Ultimate Sync Access CEO, Amelia McCloskey. In this season, Amelia is joined by Lori Cromwell-Charron, Head of Music Licensing at EA Games (guest details based on the provided scripts) for a deep dive into how music is licensed, curated, and deployed across some of the world’s most iconic video game titles. Across four episodes, the season explores the realities of music licensing at scale, from clearing hundreds of tracks per game, navigating complex global rights, and working with both major labels and independent artists, to crafting high-impact trailer campaigns and soundtracks that shape player experience and culture. Season 11 offers essential insight for artists, labels, publishers, composers, and sync professionals looking to understand how the gaming industry approaches music, creatively, legally, and strategically. EA is a leading game publisher behind franchises like FIFA, Madden NFL, UFC, and Need for Speed, with Lori leading music licensing and trailer music across EA titles, drawing on experience from Ubisoft and VP Records.

    1 min
  6. Ep 05: Building a Lasting Music Career

    26/12/2025

    Ep 05: Building a Lasting Music Career

    The final episode centres on longevity. From managing production music labels and workflows to partnering with others and focusing on individual strengths, Beda and Martin share lessons on building careers that are sustainable, flexible, and creatively fulfilling. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.com Connect with us on social media: @ultimatesyncaccess

    16 min
  7. Ep 04: Why Asking for Permission Doesn’t Work

    26/12/2025

    Ep 04: Why Asking for Permission Doesn’t Work

    Addressing common struggles composers face, this episode explores why chasing credits or copying others rarely leads to breakthroughs. The guests emphasise introspection, experimentation, collaboration, and developing a sound that naturally attracts attention. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.com Connect with us on social media: @ultimatesyncaccess

    16 min
  8. Ep 03: Why Signature Sounds Matter

    26/12/2025

    Ep 03: Why Signature Sounds Matter

    Beda and Martin discuss industry challenges including COVID, shrinking budgets, delayed income in production music, and the rise of AI. Rather than speculation, they focus on practical realities, adaptability, and why originality and human perspective remain essential. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.com Connect with us on social media: @ultimatesyncaccess

    15 min
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Trailers

About

Welcome to the "Ultimate Sync Sessions," the premier podcast dedicated to exploring the dynamic world of the sync industry! Hosted by Amelia McCloskey, founder and CEO of AM Licensing and Ultimate Sync Access, this podcast is your ultimate guide to understanding the intricate processes and key players behind the music sync industry. Each episode of "Ultimate Sync Sessions" brings you engaging and insightful conversations with a diverse array of prominent guests who are shaping the future of music in media.

Information

  • Creator
    Ultimate Sync Access
  • Years Active
    2025 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Ultimate Sync Access
  • Show Website
    Ultimate Sync Sessions