Chukwuma’s Substack Podcast

Chukwuma Nwaugha

Sharing my thoughts on Tech, AI and the Agent Economy chukwuman.substack.com

Episodes

  1. The Agent Economy

    17/06/2025

    The Agent Economy

    In Web 2.0’s fundamental equation: Revenue scales directly with Visibility. The math was simple: R = uV, where u represents brand influence over visibility scope. This is why businesses and brands pay significant sums for ads, marketing, influencers, and notable personalities. The Agent Economy breaks this equation. The entire internet will need to undergo significant changes for AI agents (and humanoids) to flourish, including: * OAuth for agents, semantic service discovery protocols, trust scoring mechanisms, and data transfer protocols. * Privacy and Security Mechanisms * Brand and Person Representation, Identification, and Discovery. Examples include: Real-time detection of services, finding other agents to transact with, and being discovered by agents (a platform-like space) When everyone has an agent or a form of digital representation, brands and businesses wouldn’t need to sell directly to humans, but to their agents — hence the need for a new type of platform. So, while Web 2.0 giants may have won the platform war and solved business/human-to-human/business discovery, no one has figured out the ideal platform(s) for an Agent Economy that provides business/agent-to-agent/business discovery and transaction mechanisms. There’s a first-mover advantage towards Business Monopoly (think Zero to One, by Peter Thiel) for anyone who starts building for the next iteration of the Web and the Agent Economy. Get full access to Chukwuma’s Substack at chukwuman.substack.com/subscribe

    5 min

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Sharing my thoughts on Tech, AI and the Agent Economy chukwuman.substack.com