How do you actually say YES to the adventure of life? What do you do when life keeps throwing your curveballs, hurdles and stop, wrong way signs? What do you do when life keeps whispering in your ear and nudging you to go another way? Well, my guest this week knows a thing or two about the above! On this episode, we spoke about: How Dre got into marketing and made some bold moves in her career at an early age The health challenges Dre navigated as a result of not choosing her true path The magic that has transpired in Dre's life since she did say YES Andrea Beck Andrea is a Cultural Futurist, Business Strategist, Creative Mentor, and CEO. She’s the founder of All Rise, the next gen business development agency that innovates for impact (or “idea lab for transformational leaders and orgs”). There, she helps purpose-led brands launch, scale and establish themselves in their market, so they can become more influential and make a real difference in the world. From working for the Big 4 Management Consultancies, to pursuing art as a law school drop-out, to designing the strategies for major multinational brands like Barbie, Colgate and Chanel, to changing the law multiple times with marketing (e.g. removing taxes on tampons, introducing new Power of Attorney legislation to prevent abuse). Andrea has worked in every corner of the creative industry, as a researcher, analyst, business / brand / marketing strategist, content creator, partnerships manager, sales representative, brand ambassador, and business owner. With business of all sizes. She’s fascinated by the power of stories to drive change, here to give future visionaries a voice, and raise the leaders our world needs. According to Andrea, we live in an extremely exciting time, where anyone has the opportunity to get their message and idea out there. But, having worked with many first-time creators, she also knows how daunting this can be! 30-day challenge To remove some of the barriers many aspiring business owners and thought leaders have, she’s leading a 30-Day Challenge, where she’ll be building a completely new brand and community from scratch, covering the exact steps it takes, from defining your vision, to finding your edge, to growing your audience, and beyond. She invites those who have always wanted a side hustle, or to take their brand to the next level, to join her. The creative revolution is here, and there has never been a better time to pursue your purpose or passion project! Dre's Links IG - @andreabeck www.allrise.com.au Matt's Links IG - @mattdefina_ www.anotherway.au
