Scalable Law Podcast

Caralee Fontenele
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Want to know how to scale your law firm without burnout? And have more profit in your pocket and time in your calendar? Join Caralee Fontenele, a successful law firm owner and the leader of an incredible global community full of ambitious law firm owners, to discover the systems and strategies that work to scale your own legal business. From offline and online marketing to team, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable law firm and hugely happy life where you can do more of what you love. For more help scaling your law firm and creating more freedom, visit www.scalablelaw.com.

  1. How Amy Soong Scaled Her Criminal Law Firm and Launched a New Venture (EP 189)

    01/12/2025

    How Amy Soong Scaled Her Criminal Law Firm and Launched a New Venture (EP 189)

    Episode Summary In this episode of the Scalable Law Podcast, I sit down with Amy Soong, Principal of Ashworth Lawyers, to talk about what it really looks like to step off the tools and lead a high-performing criminal law practice. Amy has built an exceptional reputation in Queensland over nearly two decades, yet like many firm owners, she found herself trapped in the workload. In just a short time inside the Accelerator program, she shifted from being the main fee-earner to becoming the CEO of her firm  and created enough space to launch a completely new business for the legal profession. We dive into that journey, the mindset shifts, the systems that made it possible, and the inspiration behind her new platform, Advisent, designed to connect clients with verified and experienced lawyers across Australia. This conversation is packed with practical insight for any lawyer who wants more freedom, better leverage, and a business that no longer relies on them to survive. What You’ll Hear in This Episode How Amy stepped back from daily file work without compromising quality She walks through the shift from “doing everything” to leading a team of senior criminal lawyers confidently handling the firm’s matters. Why building the right team was the turning point We explore how experienced lawyers, clear systems, and collaborative processes allowed her firm to run smoothly, even when she’s not in court. What sparked the idea for Advisent Amy shares her vision for solving a real gap in the market: helping clients book verified, experienced lawyers while giving law firms a low-risk way to attract high-quality leads. How expanding your marketing channels reduces cashflow stress We discuss why relying on referrals or one marketing method is no longer enough and how platforms like Advisent can boost visibility and SEO. The importance of community and connection for law firm owners Amy explains how events like Law Biz Con helped her find a trusted network of peers who openly share strategies, challenges, and wins. Links and Resources Advisent, sign up or learn more. Ashworth Lawyers Scalable Law Website Law Biz Con Accelerator Program Enjoyed This Episode? If this conversation sparked an idea, helped shift your thinking, or made you feel a little less alone on the journey of running a law firm, I’d love for you to share it. Send it to a colleague, post it on LinkedIn, or pass it on to someone who needs to hear what’s possible when you step into the CEO role of your firm. Share the episode and tag me. I’d love to know what resonated most. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

    30 min
  2. Inside the Future of Legal Tech with Jack Newton (EP 188)

    24/11/2025

    Inside the Future of Legal Tech with Jack Newton (EP 188)

    Episode Summary In this episode, I sit down with Jack Newton, Founder and CEO of Clio, during his visit to Australia for Clio Innovate Legal Day. Fresh off the energy of ClioCon in Boston, Jack and I dive into what’s shaping the future of legal tech, the cultural foundations that have made Clio a global standout , and the shifts he’s seeing in the Australian legal market. We talk about leadership, AI, firm growth, and why Australian lawyers are uniquely positioned to take advantage of the biggest legal tech opportunities unfolding right now. This one is packed with insights, perspective, and a few moments that genuinely made me rethink what’s possible for law firms in Australia. What You’ll Hear in This Episode 1. How Clio Built One of the Strongest Cultures in Legal Tech Jack breaks down the values-driven approach Clio has held since 2008 and how it shapes hiring, leadership, innovation, and customer experience. 2. Why Clio’s No Lock-In Contract Model is a Gamechanger for Lawyers A practical look at why monthly subscriptions matter and why law firms deserve true flexibility, especially when scaling. 3. The Real Scale of Clio (Spoiler: It’s Huge) We talk global reach, revenue, employees, and Clio’s billion-dollar legal AI acquisition that has the entire industry talking. 4. Why Australia Is One of the Most Advanced Legal Tech Markets in the World Jack shares what he’s observed about Australian lawyers, tech adoption, and the appetite for better practice management solutions. 5. The Access-to-Justice Gap and the Opportunity Ahead A candid discussion on the 77 percent of legal needs currently not served and how AI, cloud technology, and better systems can transform that reality. 6. What Clio Is Building Specifically for the Australian Market From trust accounting to compliance to a growing team on the ground, Jack shares what’s coming next. My Key Takeaways for You Law firms with strong systems win. Jack’s insights confirmed what I see every day inside Scalable Law. The firms that grow fastest aren’t the ones that grind the hardest, but the ones that adopt modern systems and tools early. Culture isn’t fluff. It’s a growth driver. Hearing how deliberate Clio is with culture reminded me how important it is for law-firm owners to lead with clarity and values. Australia is ready for a tech shift. The hunger for alternatives, better user experience and flexibility is real. If you’re thinking about modernising your firm, this is the moment. Data portability is non-negotiable. Jack’s stance on lawyers owning their data is refreshing. It reinforces that practitioners should never feel trapped by their software. Community matters. Legal tech is no longer just about tools. It’s about joining a community of people who want to practise law in a smarter, healthier way. Help Another Law-Firm Owner Grow If this episode sparked ideas or shifted your thinking, please share it with another law-firm owner who would benefit. And if you want more support to scale your firm with systems, smarter marketing, and better leadership, you can explore more resources at Scalable Law. Share the episode and tag me. I’d love to know what resonated most. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

    19 min
  3. The Lowest-Hanging Fruit: How Organic Marketing Can Transform Your Law Firm (EP 187)

    22/09/2025

    The Lowest-Hanging Fruit: How Organic Marketing Can Transform Your Law Firm (EP 187)

    Episode Summary Building and scaling a law firm isn’t just about winning more clients or hiring more staff, it’s about creating consistent, predictable visibility in your market. And the easiest way to do that is through organic marketing. In this episode of the Scalable Law Podcast, Caralee dives into what organic marketing actually involves, why it’s the most underused growth lever in the legal industry, and how it can set your firm up for long-term success. Most law firm owners overlook organic marketing because it doesn’t deliver overnight results, but it does deliver lasting ones. With the right strategies, you can build a powerful presence that generates leads 24/7, positions you as the go-to expert, and fuels your revenue growth without burning cash on ads. What You’ll Hear in This Episode What organic marketing is and why it matters for law firms The key organic channels that drive consistent client enquiries Why organic strategies build long-term momentum that compounds How to start implementing organic marketing with simple, weekly actions How strong organic marketing boosts the ROI of your paid campaigns My Key Takeaways for You Organic marketing is the lowest-hanging fruit for law firms because it uses assets you already have such as your website, expertise, and relationships — rather than relying on a large ad budget. Content created now can keep attracting clients for years, creating compounding returns over time. It builds trust and positions you as an authority, which increases conversion rates and reduces the need for “hard selling.” A strong organic presence makes any future paid ads perform better by improving brand awareness and trust. Start small and stay consistent: optimise your website, update your Google Business Profile, post weekly, and nurture your email list. Resources and Links Scalable Law Website Download the free Law Firm Freedom & Profit Audit Listen to this related episode: Unlocking Law Firm Growth: Marketing, Hiring, and Scaling with Seth Price (EP 170) Ready to Grow Your Firm Organically? If this episode sparked ideas for your firm, start small, choose just one organic marketing action this week, whether it’s updating your website, posting on social media, or asking a happy client for a Google review. Tiny steps create big momentum when done consistently. If you’re ready to build a stronger organic marketing engine for your law firm and attract consistent clients without relying on ads, join the Accelerator program and start creating your growth strategy from the ground up. Pass It On Loved this episode? Share it with another law firm owner who could use a boost of inspiration and practical strategies. And don’t forget to follow the Scalable Law Podcast so you never miss the next conversation. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

    24 min
  4. Are the Wrong People Sitting in the Right Seats Holding Your Firm Back? (EP 186)

    15/09/2025

    Are the Wrong People Sitting in the Right Seats Holding Your Firm Back? (EP 186)

    Episode Summary Building and scaling a law firm isn’t just about attracting clients and delivering legal work. It is also about having the right people in the right roles. In this episode, I talk about the EOS® principle of Right People, Right Seats and why it is such a powerful tool for law firm owners. I’ll walk you through how to evaluate your team using three simple questions, the importance of clear reporting lines, and what happens when the firm owner is not in the right seat. If you have ever felt like your team structure is holding you back, this episode will help you see where the gaps are and how to fix them. What You’ll Hear in This Episode What “Right People, Right Seats” means in a law firm The three questions to ask about every role: Get it, Want it, Capacity How accountability charts prevent bottlenecks Why values matter more than skills when choosing the right person When the owner is not the best person for a particular role How we use this exercise inside the Accelerator program My Key Takeaways for You You don’t need to do everything at once. Growth is about doing the right things for the stage you’re in. A $300k firm doesn’t need executive dashboards, and a $3M firm shouldn’t be operating off spreadsheets. When you know where you are on the roadmap, you can make decisions with confidence, reduce overwhelm, and build a firm that gives you freedom as well as profit. Resources and Links Scalable Law Accelerator Program – Work with me to map your accountability chart and create a team that supports growth Traction by Gino Wickman – the book that introduced the EOS® framework Ready to Restructure Your Firm? Inside Accelerator, I help law firm owners map out their teams so they can clearly see where the right people are in the right seats and where changes need to happen. This exercise alone can give you clarity and direction that takes away so much stress. If you are ready to step into a stronger leadership role and build a team structure that works, join Accelerator here. Share This Podcast If this episode was helpful, please share it with another law firm owner who would benefit from getting their people in the right seats. And make sure you follow the podcast on Apple Podcasts or Spotify so you never miss a new episode. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

    16 min
  5. The Law Firm Roadmap: Scaling Your Practice from Startup to Success (EP 185)

    09/09/2025

    The Law Firm Roadmap: Scaling Your Practice from Startup to Success (EP 185)

    Episode Summary When I first started my firm, I had no roadmap. I worked hard, said yes to everything, and pushed forward with trial and error. Looking back, I wish I had a clear framework to show me where to focus and what systems to build at each stage. That’s exactly why I created the Law Firm Roadmap. In this episode of the Scalable Law Podcast, I’m sharing the five stages of growth that every law firm goes through, the challenges you’ll face at each stage, and the systems, people, and strategies you need to move forward with confidence. What You’ll Hear in This Episode The five stages of law firm growth I’ve identified through my own experience and coaching hundreds of firm owners: Startup, Survival, Stability, Scale, and Success. Why every stage has its own challenges — and how knowing your stage helps you focus on the right priorities. The five pillars of growth I guide my clients through: attracting clients, numbers & pricing, systems & processes, team & people, and legal service delivery. How I navigated these stages myself, including the systems that saved me time, the hires that transformed my firm, and the shifts in mindset that kept me moving forward. Why trying to “jump ahead” is one of the biggest mistakes firm owners make — and how to avoid it. My Key Takeaways for You You don’t need to do everything at once. Growth is about doing the right things for the stage you’re in. A $300k firm doesn’t need executive dashboards, and a $3M firm shouldn’t be operating off spreadsheets. When you know where you are on the roadmap, you can make decisions with confidence, reduce overwhelm, and build a firm that gives you freedom as well as profit. Resources and Links Want to see how the Law Firm Roadmap applies to your practice? Join me inside the Scalable Law Accelerator Program where we help law firm owners reduce their hours, systemise their firms, and grow profitably. I’d love to see you at Law Biz Con 2026 on the Gold Coast for two days of strategies, speakers, and connections that will change the way you run your firm. Growing a Firm is Easier When We Do it Together Share this episode with a colleague who could use some clarity on their roadmap, and don’t forget to follow the show on Apple Podcasts or Spotify to keep scaling alongside us. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

    17 min
  6. From Law Firm Owner to Marketing Agency Founder with Kristen Porter (EP 184)

    01/09/2025

    From Law Firm Owner to Marketing Agency Founder with Kristen Porter (EP 184)

    Episode Summary In this episode of the Scalable Law Podcast, I’m joined by my good friend and past Accelerator member, Kristen Porter. Kristen is the founder of Oh No Legal, a law firm that grew nationally during the COVID years, and more recently, she launched Zenovate Marketing, a digital marketing agency built specifically to help law firm owners grow. Kristen shares her journey of starting her firm out of necessity, why she chose to niche down into the real estate industry, and how that decision not only made her practice easier to run but also made her marketing more powerful. We also talk about the frustrations law firm owners face when outsourcing marketing, and why she created Zenovate to be a trusted solution that understands the legal profession. If you want to hear how niching, list building, and smart digital strategies can change the game for your firm, you’ll love this conversation. What You’ll Learn in This Episode Why Kristen decided to start her own law firm and how it grew quickly through digital marketing How list building, webinars, and lead magnets transformed her pipeline without relying on referrals Why niching made her law practice easier to run and more profitable How different client personalities within one niche call for different service models What led Kristen to launch Zenovate Marketing and why law firms need marketing support that actually understands the profession The importance of deep brand positioning and copywriting for law firm growth and freedom Quotes from the Episode “Our law firm growth is totally dependent on our digital marketing. For a long time, we didn’t even use paid ads, we built everything through organic list building and partnerships.” “Nicheing makes everything easier. Your practice becomes smoother, your marketing clearer, and other professionals see you as the expert.” “Copy is what converts. Your logo and design make you look professional, but the words you use are what actually bring in the right clients.” Links and Resources Learn more about Kristen’s marketing agency: Zenovate Marketing Connect with me at Scalable Law for programs and resources on law firm growth and law firm freedom Explore the Scalable Business Lounge for support, training, and a community of law firm owners Share the Value If you enjoyed this episode, share it with a fellow law firm owner who would find it valuable. And don’t forget to hit follow on Apple Podcasts or Spotify so you never miss an episode. Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

    37 min
  7. The #1 Onboarding Mistake I See in Law Firms And How to Fix It Fast (EP 183)

    18/08/2025

    The #1 Onboarding Mistake I See in Law Firms And How to Fix It Fast (EP 183)

    Episode Summary Bringing a new team member into your law firm should make life easier — not harder. Yet for many law firm owners, onboarding turns into an exhausting cycle of explaining, fixing, and micromanaging. The real problem? You’re running your business from your head, not from systems. In this episode, I’m breaking down why skipping documented processes in onboarding is one of the biggest mistakes law firm owners make, how it creates bottlenecks, frustrates your team, and keeps you stuck working harder than you should. I’ll also walk you through the exact steps to fix it so you can create a clear, confident, and repeatable onboarding experience — one that empowers your team and frees up your time. Key Segments The onboarding trap most law firm owners fall into Why “just follow me and watch” is not a strategy The hidden cost of keeping processes in your head My 3-step system to onboard without the chaos How systemised onboarding improves culture and profitability Links & Resources from This Episode Free Resource: Law Firm Freedom & Profit Audit — identify where your bottlenecks and inefficiencies are hiding. Read: How to Build SOPs That Actually Work — step-by-step guide to documenting processes in your law firm. Connect with Me on LinkedIn: Caralee Fontenele — join the conversation about scaling law firms with less stress. Scalable Law Website: Coaching, resources, and systems for law firm owners. My Takeaway The truth is, your law firm doesn’t grow by adding more hours to your week — it grows when you build systems that work without you. Document your core processes. Set crystal-clear expectations. Train, then trust. That’s how you stop being the bottleneck and start leading a team that can thrive on their own. If this episode hit home for you  Don’t keep it to yourself. Share it with another law firm owner who’s ready to think bigger, lead better, and grow smarter. And if you’ve got 30 seconds, a quick review on Apple Podcasts, Spotify, or YouTube helps us reach more lawyers looking to scale with strategy (and sanity). Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

    21 min
  8. The Mind is a Battlefield: How Law Firm Owners Can Win the War Within (EP 182)

    11/08/2025

    The Mind is a Battlefield: How Law Firm Owners Can Win the War Within (EP 182)

    Episode Summary: Let’s be real. Running a law firm can feel like an emotional rollercoaster. Some mornings, I walked into the office feeling confident and strong. Other days? Total imposter syndrome. In this episode, I open up about the inner battles I faced as a law firm owner and how mindset—not marketing, not systems—was the biggest thing holding me back. I talk about the strongholds we carry as business owners. The beliefs that sound logical but keep us small. “If I don’t do it, it won’t get done right.” “I’ll never find good staff.” “I’m just not good at marketing.” Sound familiar? This episode is about breaking those beliefs and taking back control so you can scale without sacrificing your sanity. Key Segments: The real reason I didn’t feel confident, even after 15 years in practice When working harder stopped working The most common mental strongholds I see in law firm owners The Thought Audit: a simple but powerful mindset tool Why action—not affirmation—is what rewires your thinking A client story that proves your beliefs can shift everything If your business is moving in the direction of your strongest thoughts… where is it going? My Biggest Takeaway: Your business will never outgrow your mindset. When I finally challenged the stories I was telling myself—and started acting like the leader I wanted to become—that’s when everything changed. It wasn’t easy. But it was worth it. Links & Resources: Free Scalable Law Firm Growth Roadmap Book a Discovery Call with Me More Episodes of the Scalable Law Podcast Your Next Step: I want to challenge you to do a Thought Audit today. Ask yourself: What belief is keeping me small? Then take one action that proves it wrong. Just one. And if you’re brave enough, share it on Instagram and tag me @caraleefontenele—I’d love to cheer you on. Because when you shift your thinking, everything in your business starts to shift with it. Loved this episode?  Don’t keep it to yourself. Share it with another law firm owner who’s ready to think bigger, lead better, and grow smarter. And if you’ve got 30 seconds, a quick review on Apple Podcasts, Spotify, or YouTube helps us reach more lawyers looking to scale with strategy (and sanity). Apple Podcasts: Listen on Apple Spotify: Listen on Spotify YouTube: Watch on YouTube

    19 min
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4.9
out of 5
46 Ratings

About

Want to know how to scale your law firm without burnout? And have more profit in your pocket and time in your calendar? Join Caralee Fontenele, a successful law firm owner and the leader of an incredible global community full of ambitious law firm owners, to discover the systems and strategies that work to scale your own legal business. From offline and online marketing to team, scaling, mindset and more, you’ll learn the essential elements for building a massively profitable law firm and hugely happy life where you can do more of what you love. For more help scaling your law firm and creating more freedom, visit www.scalablelaw.com.

Information

  • Creator
    Caralee Fontenele
  • Years Active
    2020 - 2025
  • Episodes
    182
  • Rating
    Clean
  • Copyright
    © 2026 Caralee Fontenele 2022
  • Show Website
    Scalable Law Podcast