Cracking the Code

Contractor University Powered by EGIA
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Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting strategies, industry news, roadmaps to success and more!

  1. 4 DAYS AGO

    How Human Connection Wins HVAC Purchase Decisions

    Is your sales process getting more automated — but less effective? When HVAC decisions get reduced to scripts, software, and speed, contractors risk losing the one thing homeowners actually buy from, people. Homeowners call because life was disrupted and they want to feel taken care of. In this week’s episode of Cracking the Code, Drew […] The post How Human Connection Wins HVAC Purchase Decisions first appeared on My Contractor University | Dashboard.

    23 min

  2. 2 FEB

    Marketing That Scales Without Draining Your Budget

    Is your marketing funnel actually leading to converted customers? Stop paying for clicks that don’t convert. Or overcompensating with heavy paid search spend when a few website tweaks could unlock stronger organic results. If your marketing feels unpredictable, the problem usually isn’t that “marketing doesn’t work.” It’s almost always that the wrong metrics are being […] The post Marketing That Scales Without Draining Your Budget first appeared on My Contractor University | Dashboard.

    24 min

  3. 26 JAN

    The HVAC Relationship-Driven Profit Chain

    Are you building your business around brands and transactions or building foundational relationships that actually drive profit? If growth feels harder than it should, the problem may not be your pricing, products, or marketing. It might be as simple as how you’re partnering across your business. In this week’s episode of Cracking the Code, Drew […] The post The HVAC Relationship-Driven Profit Chain first appeared on My Contractor University | Dashboard.

    22 min

  4. 19 JAN

    How Elite HVAC Companies Win on Customer Experience

    What actually makes one HVAC company unforgettable while another blends into the background? It’s the experience you deliver at every touchpoint, from the first phone call to the final walkthrough. On this week’s episode, Jason Walker, President of Royalty Heating & Air and Founder of HVAC Masters of the Hustle, breaks down how top-performing contractors […] The post How Elite HVAC Companies Win on Customer Experience first appeared on My Contractor University | Dashboard.

    18 min

  5. 12 JAN

    Turn HVAC Vendors Into Growth Partners

    If your manufacturer or distributor relationship only starts when you need equipment and ends when the invoice is paid — you’re missing some real growth opportunities. The trades are being reshaped by new technology, evolving rebate and incentive programs, and the way contractors are being supported. On this week’s episode of Cracking the Code, David […] The post Turn HVAC Vendors Into Growth Partners first appeared on My Contractor University | Dashboard.

    28 min

  6. 4 JAN

    Attract & Keep Top Talent in Home Services

    Still stuck in a cycle of posting jobs, waiting, and disappointing results? For many contractors, hiring feels unpredictable with changing labor markets, employee expectations, and stale job postings. On this week’s episode, Kelly Presgrave, President & CEO of Work With Your Handz, breaks down how top contractors bring structure and predictability to hiring. From the […] The post Attract & Keep Top Talent in Home Services first appeared on My Contractor University | Dashboard.

    37 min

  7. 15/12/2025

    Compensation Plans That Actually Drive Performance

    Are you incentivizing performance effectively? Most pay plans look good on paper but fail in the real world because they’re too slow, too complicated, or reward the wrong things. On this episode of Cracking the Code, Paul Kelly, Former Owner of Parker & Sons, unpacks the no-ceiling compensation model behind Parker & Sons’ explosive growth. […] The post Compensation Plans That Actually Drive Performance first appeared on My Contractor University | Dashboard.

    20 min

  8. 08/12/2025

    Winning $60K Jobs Overnight with Light Commercial

    Many contractors overlook the easiest path to bigger tickets and faster closes: light commercial jobs. When a business loses heating or cooling, they can’t wait — they shut down. That urgency turns what many think of as commercial work into quick, residential-style jobs that fund fast and close even faster. On this week’s episode Matthew […] The post Winning $60K Jobs Overnight with Light Commercial first appeared on My Contractor University | Dashboard.

    20 min
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About

Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting strategies, industry news, roadmaps to success and more!

Information

  • Creator
    Contractor University Powered by EGIA
  • Years Active
    2017 - 2026
  • Episodes
    297
  • Rating
    Clean
  • Show Website
    Cracking the Code

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