167 episodes

Creative Elements helps you become a smarter creator by going behind the scenes with today’s top creators.

Through narrative interviews, Jay Clouse explores how creators like James Clear, Ali Abdaal, Tori Dunlap, and Codie Sanchez are building their audiences today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working for them today.

You'll also hear the specific elements of their personality, style, or approach that have helped them succeed – elements like focus, vulnerability, revision, and constraints.

By learning how these creators make a living with their art and creativity, you'll gain the tools and confidence to do the same.

Creative Elements is a Signal Award-winner and part of the HubSpot Podcast Network, the audio destination for business professionals.

Creative Elements Jay Clouse

    • Business
    • 5.0 • 6 Ratings

Creative Elements helps you become a smarter creator by going behind the scenes with today’s top creators.

Through narrative interviews, Jay Clouse explores how creators like James Clear, Ali Abdaal, Tori Dunlap, and Codie Sanchez are building their audiences today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working for them today.

You'll also hear the specific elements of their personality, style, or approach that have helped them succeed – elements like focus, vulnerability, revision, and constraints.

By learning how these creators make a living with their art and creativity, you'll gain the tools and confidence to do the same.

Creative Elements is a Signal Award-winner and part of the HubSpot Podcast Network, the audio destination for business professionals.

    Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

    Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

    WATCH
    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    Mariah Coz is the founder of Fearless CEO.
    Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
    In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer.

    Full transcript and show notes
    Follow Mariah on Instagram / Twitter / Facebook
    Follow Fearless CEO on Instagram / Website / YouTube

    TIMESTAMPS
    00:00 - Selling WITHOUT Sales Calls
    01:35 - Mariah Built Tiny Homes Before It Was Cool
    03:00 - Taking In-Person Courses Online
    05:30 - When Mariah Decided To Change Everything
    08:21 - Organizing Webinars Is Like Being In A Punk Band
    11:12 - Burnout Sent Mariah To The Hospital
    12:22 - Pivoting To High Ticket Evergreen Sales
    16:19 - Low Ticket vs High Ticket
    17:23 - Live Launch Vs Evergreen Sales
    19:57 - Are Course Prices Declining?
    25:44 - Should You Sell High Ticket?
    28:05 - What To Do When You’ve Underpriced Yourself
    31:22 - How Big Does A Group Course Need To Be?
    36:54 - Designing Your Own High Ticket Offer
    42:37 - Creating Urgency In Your Offers
    45:49 - Selling WITHOUT Making Free Content
    ***
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    ***
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    ***
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    • 55 min
    Behind the scenes: How much I earned (and spent) in December 2022

    Behind the scenes: How much I earned (and spent) in December 2022

    This week I have a REALLY transparent, audio-only episode of the podcast for you. It’s a peek behind the curtain into The Lab, my private membership community.
    The Lab is about 160 creators all experimenting and growing together. It’s genuinely my favorite place on the internet and I’m blown away by the caliber of people who have chosen to join.
    Every month in The Lab, I record a 30-minute Retro. This is a solo video where I literally walk through my numbers for the month to show how I’m making money, how I’m spending money, the lessons I’m learning, and the strategy decisions I’m making because of it.
    A lot of members tell me it’s one of their favorite parts of membership.
    To end the year, I decided to record December’s Retro live with members of The Lab so that they could ask questions as I went along.
    So this week on the show, I’m sharing with you the audio of that members-only session. You’ll get to listen in on:

    How much money I earned in December (spoiler: it's $40K)

    Where that money comes from

    How I’m thinking about growth on social media

    ...and a whole lot more.

    I think you’re going to enjoy it. And if you do, I would invite you to consider joining The Lab as a member! I’ve capped the total number of spots at 200 so there are less than 40 spots available right now.
    You can join at https://join.creatorscience.com/
    You won't regret it! 
    Join The Lab
    Enroll in Build A Beloved Membership

    ***
    CONNECT
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    📹 Subscribe to our YouTube
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
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    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 56 min
    What's underneath brand building for creators

    What's underneath brand building for creators

    I was recently invited on the Bootstrapped Founder podcast, with Arvid Kahl.
    I actually interviewed Arvid on Creative Elements back in May 2022 (Episode #101) so it was fun to dive a bit deeper in this second round.
    We talk about making a living as a creator, how to choose great names for your projects, and lessons learned the hard way.
    You will learn about:

    How to develop discipline to fuel creativity

    Why executing on public promises creates more audience trust

    Why choosing an aligned brand name is so critical

    Tips for creating a content backlog so you don’t fall behind 

    How to refocus when you start comparing yourself to other creators 

    The 3 core strategies to know BEFORE starting a membership community

    Why building an audience is like an insurance policy for creators


    Want to learn more?
    Listen to me interview Arvid Kahl (Episode #101)
    Enroll in Build A Beloved Membership
    Join The Lab
    ***
    CONNECT
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    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
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    ☕️ Buy Me A Coffee
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 3 min
    Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)

    Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today)

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    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    Natalie Ellis is the co-founder and CEO of bossbabe.
    bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.
    In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.
    Full transcript and show notes
    Follow Natalie on Instagram / YouTube / TikTok
    Follow bossbabe on Instagram / Website / YouTube
    TIMESTAMPS
    00:00 - Natalie Ellis Is An Instagram Queen
    01:42 - How bossbabe Grew So Fast
    05:45 - Personal Brand Vs Separate Entity
    07:35 - Qualities Of A Viral Instagram Post
    09:31 - Being Relatable Without Being Negative
    11:35 - Writing Is At The Core of Creativity
    12:44 - Why Choose Instagram?
    15:13 - How To Move Followers To Email
    17:04 - Craft A Viral Instagram Reel That Converts
    20:45 - Do You HAVE To Use Reels?
    22:55 - Are Captions And Hashtags Important?
    23:28 - In Feed Content Vs Stories
    24:26 - Different Eras Of Instagram
    26:14 - What Platform Is The Best To Start From Zero?
    28:18 - Building A Personal Brand To Support A Company
    31:05 - How To Approach Building With A Partner
    38:16 - Product Strategy Masterclass For Creators
    44:56 - How To Prioritize What You Should Be Doing
    46:39 - How Being A New Mom Changed Natalie’s Work
    ***
    CONNECT
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    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
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    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 54 min
    Daniel Wall – 1.6M followers on TikTok using this viral framework

    Daniel Wall – 1.6M followers on TikTok using this viral framework

    WATCH
    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    Daniel Wall has 1.6M followers on TikTok and nearly 800K subscribers on YouTube – all because of his short-form videos highlighting behind-the-scenes stories in music and entertainment.
    He's on a mission to inspire and educate the next generation of creators.
    In this episode, you’ll learn the most important ingredients to short-form success, Daniel’s framework for making attention-grabbing videos, the full process he goes through to make a video on TikTok, and why he believes storytelling is more important than anything else.
    Full transcript and show notes
    Follow Daniel on TikTok / YouTube / Instagram

    TIMESTAMPS
    00:00 - Daniel Wall Is A Viral Machine
    01:35 - Why Daniel's Wall?
    03:02 - Creating Just For Fun
    04:23 - Improving Your Content Over Time
    07:47 - How Daniel Researches For Content Ideas
    10:19 - Masterclass On Hooks In Short Form Content
    15:37 - Daniels Video Making Process
    20:21 - What Your Audience ACTUALLY Cares About
    23:39 - CEFL Content Framework
    25:13 - Moving Audiences Across Platforms
    27:16 - Daniel's Business Model
    28:20 - How To Think About TikTok Vs YouTube Shorts
    31:01 - Daniel's Transition To Long Form Content
    37:51 - How To Get In Touch With Wildly Successful And Busy People
    41:22 - Are You Worried About The Transition To Long Form?
    ***
    CONNECT
    📬 Subscribe to the newsletter
    🐦 Connect on Twitter
    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
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    ☕️ Buy Me A Coffee
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 48 min
    Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire

    Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire

    WATCH
    ▶️ Watch this episode on YouTube
    ***
    EPISODE DESCRIPTION
    Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of.
    Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month!
    In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business.
    Full transcript and show notes
    Learn more about Sarah
    Learn more about the Color Cube
    Follow Sarah on YouTube / Instagram / Twitter

    TIMESTAMPS
    00:00:00 - She Built An Empire With… Coloring Books?
    00:01:22 - The Emergence Of Adult Coloring Books
    00:04:05 - The Beginnings Of Sarah’s Business
    00:06:22 - What Makes A Good Coloring Book?
    00:08:01 - Most People Give Up Too Soon
    00:09:24 - Integrating Into New Communities For Your Business
    00:15:13 - Using Free Samples To Sell
    00:18:22 - The Best Business Advice Sarah Got
    00:20:34 - Creators Are Autodidactic
    00:23:16 - How To Help People Navigate Your Catalog
    00:28:57 - Can You Rely On One GREAT Revenue Stream?
    00:30:58 - Pinterest Almost Killed Sarah’s Business
    00:38:57 - Sarah Starts A YouTube Channel
    00:43:22 - Building Relationships With Your Audience
    00:47:15 - How To Manage Operations At Scale
    00:49:27 - Working With Your Significant Other
    00:54:16 - Making Physical Products Is HARD (The Color Cube)
    01:01:16 - Sarah COLD Launched The Color Cube
    ***
    CONNECT
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    📸 Connect on Instagram
    🎵 Connect on TikTok
    🙏 Make a guest or mailbag request
    📝 Check out our curated Playlists
    ***
    SPONSORS
    💼 View all sponsors and offers
    ***
    SAY THANKS
    📞 Leave me a voicemail
    💜 Leave a review on Apple Podcasts
    🟢 Leave a rating on Spotify
    ☕️ Buy Me A Coffee
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 10 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

TheTravellingScientist ,

Insightful, Incredible & Inspirational!

Jay Clouse has created a life changing podcast. Creative Elements discusses cutting edge concepts with renowned experts, giving you ideas and strategies that will take your creative work to the next level! Keep doing good things legend

Finn juniper Denaro ,

A helping hand of self belief

As I grow older I’ve realised that it truely is ones ability to believe in self that sets them apart from the pack. Ones ability to hold believe in what they do really does seem to be the key factor in achieving mastery and masters are the best leaders for us all. Jay Clouse you’ve done such an incredible job at bringing together creative guests sharing their invaluable, specifically discovered elements with us in such a flavourful, easy to absorb way! I now believe, stronger than ever in my very own ability to create meaningful, helpful, entertaining video content for all other people to grow from and enjoy 🥰 So thank you thank you Jay, thank you to your team and thank you to all your guests too 🙏

kimsns ,

Favourite commute podcast

Absolutely love Creative Elements and it never fails to make my one hour commutes to work feel like time well-spent. Jay is an excellent, well-spoken host who interviews interesting, creative people who are always genuine and who always seem to have something of value to share with us. I can't wait for the episodes to come out fast enough.

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