98 episodes

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".

We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Creative Juice Indepreneur

    • Music
    • 5.0, 12 Ratings

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".

We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

    Things We’ve Said That We Now Believe to Be False

    Things We’ve Said That We Now Believe to Be False

    In a music industry that changes rapidly, one of the key skills successful musicians have is the ability to be agile - to adapt to new information.

    In this episode, Corrin and Jack take us on a journey of what it means to be an agile in music marketing, by challenging our own beliefs and ideas. Get insight into the evolution of thought at the ground level here at Indepreneur, whether looking at strategy, platforms, or tools.

    • 59 min
    EP137: The Future of Selling Tickets for Live Shows

    EP137: The Future of Selling Tickets for Live Shows

    In this episode, our special guest and IndieX agency account manager Jesse Gillenwalters (aka Basic Printer) joins Corrin and Jack for a dive into live show marketing in 2020.

    With so much uncertainty around what's next for the touring part of the industry, it's important for artists to be ready to pivot and adjust your strategy. So, whether you're just wanting to get your feet wet playing shows or you're a seasoned vet, this episode has some gems for you!

    • 54 min
    EP136: Keeping Your Tech Stack Fresh

    EP136: Keeping Your Tech Stack Fresh

    Corrin and Jack walk through strategy changes and tech stack additions from the ground level that Indies should look for. Get a look into tools to consider for everything from text messaging and email marketing to increasing order value, Facebook messenger, and more!

    If you're looking to freshen up your tech stack to solve a specific problem in your marketing, this episode will give you some new ideas to consider and a framework to think critically about your tools!

    • 1 hr 8 min
    EP135: Not Another Podcast About Live Streaming

    EP135: Not Another Podcast About Live Streaming

    In this episode of Creative Juice, Corrin and Jack take a different approach to the world of livestreaming, touching on topics that you might NOT be hearing about, including collaboration, finding inspiration OUTSIDE of music, and coming out your shell to open up to your fans.

    Whether you're a seasoned livestreaming vet or just starting out, this episode will give you plenty of action items to make your livestreams stand out!

    • 45 min
    EP134: Advertising - The Artists Plight

    EP134: Advertising - The Artists Plight

    In this episode, Corrin and Jack unpack this concept that we call The Artist's Plight with Advertising, spanning a range of topics including writing copy that's not too "salesy", imbuing a sense of self into campaigns, and why so many artists feel conflicted when it comes to marketing.

    If you've ever felt unsure about how to do marketing in a way that is authentic to you, this episode will level with you in a way that's half-heart and half-tough love.

    • 1 hr
    EP133: Planning A Launch

    EP133: Planning A Launch

    In this episode of Creative Juice, Corrin and Jack unpack the foundations of running a launch. You'll learn how to evaluate your audiences, traffic sources, and assets before creating a strategy and how to take advantage of the full scope of your fanbase.

    With so much inspiration for creative music releases out there, nailing down a process to channel your creativity into your marketing will help to maximize a release. If you're laying the groundwork for an upcoming release, you can't miss this episode!

    • 58 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

CCCamphill ,

Excellent place to get an understanding of the business of music

Understanding the business of music is what most of us lack. I started with this podcast & have now subscribed to Indepreneur for a deeper level understanding. I’m from Australia & still right at the beginning of my career but this podcast can help no matter where you sit in your career.
Dylan Cattanach
KATANAK

TERmusic ,

Great Music Busniess podcast

Circa and Corrinne have a great way fo conveying information that's at the cutting edge of music marketing

Kafetti ,

Strats are top notch- @kafettimusicaus

The strategic value circa brings to the table is more than worth tuning in for. After all, today marketing and branding is more important in music than ever.

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