Empowering you to live creatively and to THRIVE while doing so! A Podcast by professional artist & educator, Emily Jeffords,
MHN on Share Vulnerably & GROWING Because of It -- with Morgan Harper Nichols
I have a VERY special episode for you today: a conversation with Morgan Harper Nichols. Morgan is a writer, artist, poet, singer, and SO much more. She is deeply generous with both her art and in this podcast conversation.
If you want to see Morgan's work, head here to go to her website, shop, and Instagram.
Morgan recommended a song called "Constellations" by Brenden James which you can find here.
Go follow and say "HI" to Morgan -- she really generously showed up for this sweet community during a season that was especially tiring and I'm so grateful for that.
And join The Collective! This space is designed to enable Artists to thrive. Your business is ready for growth. YOU are ready for growth. Let's grow faster and more beautifully together!
DOORS CLOSE ON MAY 4TH.
The Artist's Path to Success workshop is available until tomorrow night (May 4th) as well! It's totally free so go tune in today!
The Artist's Path to Success! Welcome to Season 5
Let’s cut right to the chase. We’re here because running a creative business can be confusing.
We fill our studios with stacks of work, our hearts with big dreams, but are offered NO direction when it comes to turning those big dreams into a career.
But NOT anymore. We have big dreams for our creative work and -- GOOD NEWS -- they are valid and totally attainable.
Inside of this episode (which is WAY MORE like a workshop -- get your notebook out), we're going to walk through the exact steps needed to grow your BUSINESS.
The Collective is OPEN! Just for a few days though. Join us. This space is designed to intentionally empower Creatives to grow.
The Artist Path to Success Book-- a gorgeous, FREE, 38-page book that will clearly walk you through each step in your progress. You are not walking this path alone.
Want to WATCH this workshop (we're visual people, right?) Well, you can! This workshop will be live through Tuesday, May 4th, so tune in ASAP!
Let's take a look at The Artist’s Path to Success
STEP 01/ ASPIRATIONAL ARTIST
Ground yourself in creativity. Dedicate your energy to pursuing art. Develop your signature style and vision. Profit:
Level Up! Level Up! 🥰 Evaluate, Share, and Elevate!
Making Art Work is open through tomorrow! Join us if you're ready for some massive growth in 2021
But first, let's take it back. In 2010 when I officially began my fine art career I did NOT have an aspirational brand. I didn’t even know I had a brand (though, yes, I did — we all do). I was deeply undervaluing my work, my voice, my efforts, and, in doing so, I was also undervaluing my collectors.
Think about it this way — if someone buys something for their home or themselves, they want to enjoy that thing. It matters to them. They find pleasure in it.
In order to enjoy something, we have to VALUE it.
When you know what you create and WHY it matters, you can easily and naturally share that love with your audience.
So HOW do you elevate your work?
Head consistently in the right direction.
Know WHY you create and why that matters
Understand your works value and aesthetic merits
Recognize the overall impact your work is creating as a whole (this is your brand)
Consistently raise your expectations for what your work can be in the world.
THIS IS A LIFELONG PROCESS
I began my business by selling a $1 painting. I grew from that deeply undervalued place to a creative practice with collectors on every continent, consistently sold-out collections, and a practice that offers me financial and emotional freedom.
LET’S START THAT JOURNEY
Sharing, writing, and talking about your work is never truly easy. It is a vulnerable act of bravery! But, without that bravery, your work is mute. Your work is hidden. And that’s not what it was designed for!
With your why and your vision in mind, think of how to translate that to the world. If this feels overwhelming right now, DON’T WORRY. This is the focus of Making Art Work and I will coach you through this process.
View your brand from the outside. How does your work objectively feel to your ideal customer or collector?
When you share your work with your audience online is your work being elevated and valued?
How about in-person?
There are ALWAYS ways to continually elevate and build-up, and REFINE your work, marketing, and presentation. This is a good thing! It means you get to keep creating and refining!
As you go through this process, don't be too hard on yourself. Remember, you are just finding paces to play inside your business!
When needed, give yourself a COMPLIMENT SANDWICH. (it works on others and it works on yourself)
Give yourself a two compliments + with an improvement in the middle
Remember, sustainability = satisfaction + progress. If you don’t find joy in your work you are going to be burnt out.
Making Art Work is open through tomorrow! Join us if you're ready for some massive growth in 2021
IF YOU HAVE BEEN GIVEN SOMETHING BEAUTIFUL TO SHARE, YOU HAVE ALSO BEEN GIVEN THE CREATIVITY, ENERGY, KNOWLEDGE, & RESOURCES NEEDED TO SHARE IT.
"Eeew... I Have a What?" Yep! You have a BRAND
Let me see if I've got this right:
You create good work (check!)
You know your buyers are out there (somewhere…?)
You know you can sell your work more effectively, but there's something missing. Something isn't working quite right yet, but you can't quite put your finger on it.
I'm going to say a dirty word. You ready?
It's your BRAND.
Yep. You. You have a brand.
I know… It's weird. And feels gross at first.
And also kind of fancy!
BUT, hear me out!
Let's talk about what a brand is before we get all bristly and closed off. A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label in your coat…
Your brand is the feeling people experience when they come in contact with your work. How cool is that! Now, allllll the things mentioned above absolutely matter and help to convey your brand, but they are not the brand.
In fact, your brand is anything but stuffy or snobby or slimy. Your brand is beautiful
And now that you know you have a brand, we can work to make it so much more impactful and meaningful!
And now, GO CREATE A BRAND MOOD BOARD! You can share it in our private Facebook Group too!
MAKING ART WORK is opening tomorrow! Check out all the course details and goodness here. Is it right for you? Feel free to reach out with any questions! firstname.lastname@example.org
THIS IS A GOOD ONE -- Sharing Your Vision With Your Audience
What does it mean to share your vision with your audience?
How can you trust that your art can speak clearly and effectively in the world?
How can you build up your work so that it is VALUED by the right people?
Get clear on why your work matters to you
Look at your work from the outside — is it speaking in the way you intend?
Learn to convey that value to others
Define who your ideal audience is and where they feel most comfortable
Use empathy to share your work effectively
This episode is long, but I recommend grabbing a notebook and settling in! We uncover SO MUCH mindset work and practical advice for you as you GROW.
Making Art Work -- a 12-week course design to help your creative career THRIVE
Share the Work Video Series -- a free mini-course
Download the free work page for this episode
Want to WATCH this episode? You can! Click here to see me live in my studio! CLICK HERE
Clarify Your Vision + Why Your Work Matters (the Heart of a Successful Creative Career)
Today is the first day in the Share the Work Challenge! 5 days of LIVE training (recapped here on the podcast) to help you create a firm foundation for your creative business.
Day one: Clarify your vision and why your work matters
Day two: Conveying that value to your audience
Day three: Up-level your brand vision
Day four: Evaluate + Share + Elevate + Repeat -- And Making Art Work OPENS! Woohoo!
Day five: Do a beautiful, brave thing!
Today we're taking it back to the heart and soul of the matter - Why does your creative work matter TO YOU? Why do you show up in the studio? What meaning is your work bringing into your life?
When you deeply understand that your work is worthy you begin to treat it differently. You begin to elevate it.
When your work is elevated you VALUE YOUR WORK
And then your audience can also VALUE YOUR WORK.
Download the worksheet for today's prompts here.
And join the LIVE Share the Work trainings here. I'll be live each day this week at noon eastern time!
Affirming & Informative
As an emerging artist I want to say THANKYOU to Emily for creating this podcast to be a positive, uplifting and affirming voice encouraging me onwards. I didn’t realise how much I needed to hear someone speaking with confidence about the beauty and validity of being an artist and putting time and energy into creating work and a thriving business that can bring joy and beauty to the world. So inspiring 👏🏻💖
Hope you like the word “beautiful”
Emily clearly has a good heart and passion, but she seems to only know one adjective: beautiful. It’s painful to listen descriptions of product, business, connection, etc. all with the same word.
Perfect podcast for creatives
Creating art is often a very personal pursuit, and having a career as an artist is amazing, but TBH it can also be quite isolating at times. Living in a small town, as a practising artist I enjoy listening to Emily in my studio. Her background as an artist and teacher provides me with a positive voice to remind me that I’m not alone, and that living a creative life is a GIFT. Her podcast makes me feel like I’m having coffee with a beautiful friend who knows how I feel.