
312 episodes

DTC Podcast DTC Newsletter and Podcast
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5.0 • 1 Rating
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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Ep 273: How Pilothouse Is Using AI For Digital Marketing Today (AKNF)
Subscribe to DTC Newsletter - https://dtcnews.link/signup
It's All Killer No Filler the DTC Podcast and today we're talking with Jeff Shannon, co-founder of DTC as well as Pilothouse about how Pilothouse is currently using AI to increase productivity, efficiency, and ability to iterate (to make more sales).
You'll hear:
Incentivizing teams to innovate on AI for your organization
The power of prompts, and how to train your AI dragon
Finding winning creatives on Meta with AI-powered Pilot Testing
Can brands be built entirely by AI?
Work with Pilothouse ➝ https://pilothouse.co
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Bonus: Aaron Orendorf - Recart: Skyrocket your LTV with efficient SMS, and why conversational commerce in SMS is overrated
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem.
That's why I HAD to catch up with him on his switch to working on the ultimate SHORT form content -- with Recart as the efficient option for SMS at scale.
Upgrade your SMS with Aaron at Recart ➝ https://recart.com
Aaron is a force of nature with a passion for communication who walks us through his path from literal evangelist to marketing evangelist.
You'll hear all about:
How SAAS is way more fun to sell than Agency services
Why missing the SMS valuation boom was a blessing for Recart and its clients
Aaron's formula for SMS best practices with a focus on efficiency
Hope you enjoy it!
Upgrade your SMS with Aaron at Recart ➝ https://recart.com
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year.
https://theoodie.com/
Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media.
Settle in for deep insights on:
Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year
Why your product and the trend it’s based on matters more than any other part of your business
Davie’s biggest mistake, and why catching up on retail could get the oodie closer to a billion in 2023
Get comfy, you’re not going to want to miss this one…on with the show.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 271: Email your list LESS and Earn MORE in 2023: Jordon Gordon on sniping intent and the cost of going buck wild (AKNF)
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It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse.
Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer emails to your list. This podcast is all about what to do about this fact:
Sniping vs. Buckshot
Building your fire from the embers out
The pain of a dead list and how to revive it
Work with Pilothouse Email ➝ https://pilothouse.co
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Bonus: Does your store need an AI sales closer? Yoav Oz and Shauli Mizrahi from RepAI on conversational shopping
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're talking with the founders of RepAI, Yoav Oz and Shauli Mizrahi, about how brand owners can convert more of the users they bring to their page with an AI sales concierge.
Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast
We cover:
Conversational shopping and why it's the future
The AI Sales experience, and the conversation starters Rep uses to engage users who were leaving anyway
why those who adopt AI now will have a first-mover advantage
why RepAI feels comfortable saying that clients will get 10X the cost of their tool with incremental revenue they weren't getting before.
Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 270: Andrew Wilkinson at C-Suite in Victoria: Bootstrapping vs VC vs PE vs Angel
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast
Today we're releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC.
Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space.
Attendees at C-Suite got to spend the day with Andrew asking him specific questions, with more than attendees getting to chat about investment/partnership. Wild!
Don't miss your opportunity to join the next C-Suite Mastermind in Las Vegas - https://directtoconsumer.co/events
This talk is wide-ranging and covers Andrew's entire career, ranging from starting one of the top design firms in the world, Metalab, to starting Tiny, taking companies public, hiring and firing CEOS, and everything in between.
You'll also hear:
Why the Aeropress acquisition made sense and how the negotiations went down
Bootstrapping vs taking angel, VC, and PE - and why grinders should remember to enjoy the ride!
Don't miss your opportunity to join the next C-Suite Mastermind in Las Vegas - https://directtoconsumer.co/events
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video