312 episodes

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

DTC Podcast DTC Newsletter and Podcast

    • Business
    • 5.0 • 1 Rating

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

    Ep 273: How Pilothouse Is Using AI For Digital Marketing Today (AKNF)

    Ep 273: How Pilothouse Is Using AI For Digital Marketing Today (AKNF)

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    It's All Killer No Filler the DTC Podcast and today we're talking with Jeff Shannon, co-founder of DTC as well as Pilothouse about how Pilothouse is currently using AI to increase productivity, efficiency, and ability to iterate (to make more sales).

    You'll hear:


    Incentivizing teams to innovate on AI for your organization
    The power of prompts, and how to train your AI dragon
    Finding winning creatives on Meta with AI-powered Pilot Testing
    Can brands be built entirely by AI?

    Work with Pilothouse ➝ https://pilothouse.co



    Subscribe to DTC Newsletter - https://dtcnews.link/signup
    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    • 23 min
    Bonus: Aaron Orendorf - Recart: Skyrocket your LTV with efficient SMS, and why conversational commerce in SMS is overrated

    Bonus: Aaron Orendorf - Recart: Skyrocket your LTV with efficient SMS, and why conversational commerce in SMS is overrated

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem.

    That's why I HAD to catch up with him on his switch to working on the ultimate SHORT form content -- with Recart as the efficient option for SMS at scale.

    Upgrade your SMS with Aaron at Recart ➝ https://recart.com

    Aaron is a force of nature with a passion for communication who walks us through his path from literal evangelist to marketing evangelist.

    You'll hear all about:


    How SAAS is way more fun to sell than Agency services
    Why missing the SMS valuation boom was a blessing for Recart and its clients
    Aaron's formula for SMS best practices with a focus on efficiency

    Hope you enjoy it!

    Upgrade your SMS with Aaron at Recart ➝ https://recart.com



    Subscribe to DTC Newsletter - https://dtcnews.link/signup
    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    • 36 min
    Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M

    Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year.

    https://theoodie.com/

    Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media.

    Settle in for deep insights on:


    Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year
    Why your product and the trend it’s based on matters more than any other part of your business
    Davie’s biggest mistake, and why catching up on retail could get the oodie closer to a billion in 2023

    Get comfy, you’re not going to want to miss this one…on with the show.



    Subscribe to DTC Newsletter - https://dtcnews.link/signup
    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    • 46 min
    Ep 271: Email your list LESS and Earn MORE in 2023: Jordon Gordon on sniping intent and the cost of going buck wild (AKNF)

    Ep 271: Email your list LESS and Earn MORE in 2023: Jordon Gordon on sniping intent and the cost of going buck wild (AKNF)

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse.

    Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer emails to your list. This podcast is all about what to do about this fact:


    Sniping vs. Buckshot
    Building your fire from the embers out
    The pain of a dead list and how to revive it

    Work with Pilothouse Email ➝ https://pilothouse.co



    Subscribe to DTC Newsletter - https://dtcnews.link/signup
    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    • 19 min
    Bonus: Does your store need an AI sales closer? Yoav Oz and Shauli Mizrahi from RepAI on conversational shopping

    Bonus: Does your store need an AI sales closer? Yoav Oz and Shauli Mizrahi from RepAI on conversational shopping

    Subscribe to DTC Newsletter - https://dtcnews.link/signup



    Today we're talking with the founders of RepAI, Yoav Oz and Shauli Mizrahi, about how brand owners can convert more of the users they bring to their page with an AI sales concierge.

    Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast

    We cover:


    Conversational shopping and why it's the future
    The AI Sales experience, and the conversation starters Rep uses to engage users who were leaving anyway
    why those who adopt AI now will have a first-mover advantage
    why RepAI feels comfortable saying that clients will get 10X the cost of their tool with incremental revenue they weren't getting before.

    Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast



    Subscribe to DTC Newsletter - https://dtcnews.link/signup
    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    • 28 min
    Ep 270: Andrew Wilkinson at C-Suite in Victoria: Bootstrapping vs VC vs PE vs Angel

    Ep 270: Andrew Wilkinson at C-Suite in Victoria: Bootstrapping vs VC vs PE vs Angel

    Subscribe to DTC Newsletter - https://dtcnews.link/signup





    Welcome to DTC Podcast

    Today we're releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC.

    Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space.

    Attendees at C-Suite got to spend the day with Andrew asking him specific questions, with more than attendees getting to chat about investment/partnership. Wild!

    Don't miss your opportunity to join the next C-Suite Mastermind in Las Vegas - https://directtoconsumer.co/events

    This talk is wide-ranging and covers Andrew's entire career, ranging from starting one of the top design firms in the world, Metalab, to starting Tiny, taking companies public, hiring and firing CEOS, and everything in between.

    You'll also hear:


    Why the Aeropress acquisition made sense and how the negotiations went down
    Bootstrapping vs taking angel, VC, and PE - and why grinders should remember to enjoy the ride!

    Don't miss your opportunity to join the next C-Suite Mastermind in Las Vegas - https://directtoconsumer.co/events





    Subscribe to DTC Newsletter - https://dtcnews.link/signup
    Advertise on DTC - https://dtcnews.link/advertise
    Work with Pilothouse - https://dtcnews.link/pilothouse
    Follow us on Instagram & Twitter - @dtcnewsletter
    Watch this interview on YouTube - https://dtcnews.link/video

    • 45 min

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