What is it like to build one of Africa's leading tech media platforms while also moving up in the corporate fintech world? Benjamin Dada, founder of Condia (formerly benjamindada.com), joins us to share his story of balancing two careers, facing identity challenges, and making tough choices between passion and profit.Benjamin’s path has been far from ordinary. He got into tech journalism by chance after tweeting at Bella Roase , and has since become a well-known voice in African fintech. He talks openly about growing Condia to reach over a million readers each year, all while holding full-time roles at companies like Softcom, Stitch, and Moniepoint. He also shares what it’s like to be seen only as a media person, even though he’s also an experienced product manager, partnerships lead, and fintech operator.In this honest conversation, Benjamin talks about the challenges of building in public, why he decided to rebrand from Benjamindada.com to Condia after six years, and how he managed employee turnover while bootstrapping. He also explains why he hasn’t raised funding, even as competitors grow with venture capital. Benjamin shares his views on why media businesses in Africa often struggle financially, what he’s learned from being both an employer and an employee, and why he thinks all fintech companies will eventually focus on remittances.You’ll hear practical advice on handling corporate politics when you have a public profile, why talented team members sometimes leave, and how founders can get media coverage. Benjamin also talks about what it takes to keep journalistic integrity while working in the industry you report on. He shares his thoughts on being a generalist versus a specialist, why he chose a corporate career over media for quicker financial rewards, and the cross-border payments trend he nearly started a company around.This isn’t a typical founder interview. It’s a lesson in juggling priorities, building with limited resources, staying independent in a world full of venture-backed companies, and figuring out your identity when you don’t fit into one category. Whether you’re a founder learning about media, a journalist building your own platform, or someone managing more than one career, this conversation will make you rethink what success and identity mean, and what it takes to truly own your story.Benjamin shares frameworks on outcome-focused work versus activity, the importance of high agency in both startups and corporate environments, practical advice on building personal brands for founders, and why exchange programs between media and startups might solve the ongoing tension between the two ecosystems. He also discusses his proudest moments covering stories like the NSA protests, major fintech regulatory changes, and investigative pieces that earned citations from Financial Times and TechCrunch.Some of the main topics include moving through the fintech world from payments to cross-border remittances, understanding IMTO licenses and payment service provider rules, handling large-scale forex trading, creating content marketing strategies that boost email open rates, managing products in enterprise fintech, and exploring the less visible sides of African tech media.If you’ve ever wanted to know how to build two careers at once, keep your editorial independence while working in the same industry, or turn a personal blog into a well-known media brand without outside funding, this conversation has answers you won’t find anywhere else.
